SparkToro’s Post

Unlock the power of QR codes in your marketing! 🚀 Dive into dtb Advertising's latest blog to learn how 👇 #MarketingMagic #QRCodes #dtbBlog #dtbMarketing

 🚀 I'm excited to share that Bannerflow has been recognised by Forrester among notable vendors in the creative advertising technology space! 🔎 This report offers actionable insights and you can uncover insights into: - Top Use Cases: Get practical advice on creative production, testing, optimisation, and more. - Vendor Overview: Gain insights into the notable vendors in this market, including Bannerflow. - Future Trends: Stay ahead with predictions on where the market is heading and how AI will shape the future of creative advertising.

👋 Say goodbye to the traditional marketing funnel...there's a new kid in town 👀 🌟 In our latest blog, Alex Velinov, our CTO, shares his thoughts on how digital marketing is evolving 👏 🚀 Infinity Loop Marketing Principles focus on creating a seamless, customer-centric experience! ✨ Read the full blog here 👉 https://hubs.ly/Q02yYt210 #eventmarketing #digitalmarketing #marketing #marketingfunnel #digital #marketers #ppc #paidadvertising

Strategize better, accelerate faster, and optimize efficiently with VICI. A dynamic platform designed for creative optimization and data-driven advertising. Transform user behavior into personalized campaign strategies that truly resonate. #VICIdigital #optimization #userbehavior Ready to elevate your digital marketing game? Book your demo today: https://lnkd.in/gvJY-yxa #digitalmarketing #advertising #resonate #strategy #accelerate #databasedigitalization #bookdemo

Marketers who solely relied on end of the funnel conversion will be eaten for breakfast over the next 12 months. This was never the right approach. Overloading marketing spend to convert a very small minority of your marketplace, many of who would have bought your brand anyway. However, the urge to go short in a slowing market is all too apparent over recent years. But, it will be more punishing in the year ahead. The channels and tactics end-of-funnel only marketers have relied on are going through major transitions. Just look at search. Meanwhile competitors are adopting full funnel approaches, building out their paid media to incorporate higher reach in audio-visual and social channels, while adopting emergent channels like CTV and 1st party integration. Improved measurement is more broadly available too, meaning that the impact of new marketing investments can be easily analysed more accurately. If you’re not measuring, you’re not learning. Excelling at a small part of marketing simply won’t cut it anymore, even with poor measurement in place. The sales volume and sales rates won’t lie ! And continuing or increasing to follow this approach robs marketing teams of the ability to plan strategically and act decisively for the future fast market. #marketing #advertisingandmarketing #branding #digitalmarketing #onlineadvertising #socialmedia

Phased out cookies mean retailers need alternative solutions for marketing attribution. Learn why geographic a/b testing is the perfect solution. #marketingstrategy #marketing #advertising #abtesting #retailstrategy

This marketing Myth needs to die asap: People go through tiers before they close. AKA the funnel. So many people underpin their entire marketing strategy on this. It’s as if we think we can put our marketing into one neat, unified theory and solve all our problems. In B2B ads, it plays out like this: Run an awareness level ad → retarget to mid-funnel → retarget to bottom of the funnel It’s neat and tidy. It gives you the illusion you’re ‘funnelling’ people to buy. But humans don’t usually behave like this. I’ve found that the more you assume everyone is in the consideration phase, the better your results. So I don’t worry about what order people see ads. If they see the bottom of funnel ad first - that’s cool with me. If they don’t see the middle-of-funnel ad - i’m ok with it. Let’s focus on putting campaigns out there. In other words, don’t overthink it.