Anna Widner’s Post

What's happening to marketing in 2024? Shifts in digital advertising, changes to tracking and attribution, the dominance of zero-click platforms, the end of cheap money, and the loss of competitive advantages. It's been a rough year for the field, especially in previously-resilient sectors like tech, entertainment, ecommerce, and B2B. In tomorrow's presentation with Clearscope, our own Rand Fishkin will walk through what's changed, why, and what marketers can do to stay competitive and beat the odds. Save your seat or sign up below to get the replay! https://lnkd.in/dEsKHnJ3 #marketingstrategy #marketing #marketingtrends

🌟 So proud to announce that Bannerflow has been recognised by Forrester among notable vendors in the creative advertising technology space! 🎉 As market dynamics shift and consumer expectations rise, B2C marketers need innovative solutions to stay ahead. Forrester’s report provides essential insights and strategies to leverage our cutting-edge advertising technologies for streamlined workflows, deeper customer insights, and highly personalised content. ⬇ https://lnkd.in/dQ6y2wzQ Findings from the report include: ✏ Practical Use Cases: Core and extended applications such as creative production, testing, and optimisation. 🌍 Vendor Overview: Insights into the notable vendors in this market, including Bannerflow. 🔮 Future Trends: Predictions on AI and the future of creative advertising. I’m proud to be part of a team that’s shaping the future of digital advertising. Download the report now and see why we believe Bannerflow is your go-to solution for exceptional digital advertising!

Start Motion Media, a leading platform in the marketing industry, has unveiled a groundbreaking tool designed to revolutionize the way businesses discover and connect with marketing service providers: the Marketing Services Search Engine Shopping Assistant. This innovative tool offers a fresh, transparent, and privacy-first approach to finding the ideal marketing partner. By leveraging advanced technology and real user reviews, the Shopping Assistant provides businesses with an unbiased platform to evaluate and compare marketing service providers based on genuine customer feedback, clear pricing, and complete user anonymity. 'Our goal is to empower businesses with unbiased, straightforward information,' said the CEO of Start Motion Media. 'By focusing on authentic user feedback and transparent pricing, we're helping companies make smarter, faster decisions without all the noise and clutter that comes with traditional platforms.' With the Marketing Services Search Engine Shopping Assistant, businesses can now bypass biased recommendations and gain direct access to top-rated marketing firms, all while maintaining their privacy and saving valuable time. The platform's cutting-edge technology ensures that rankings are driven entirely by real user reviews and transparent metrics, leveling the playing field for businesses seeking their next marketing partner. #MarketingServices #TransparentRankings #PrivacyFirst #UserReviews

💡 Did you know innovative ad formats and real-time optimization can boost ad campaign performance by up to 30%? 🚀 For advertisers, this means: 📈 Higher customer engagement ✨ Consistent interactions 🎯 Maximum ROI Advertising costs can be optimized effectively with real-time adjustments, making campaigns more efficient and impactful. Ready to transform your advertising game? Share a brief with us, and we'll deliver a campaign moodboard within 48 hours! #InnovationAds #AdvertisingInsights #Marketing

Understanding and linking business performance to the customer buying journey is so important. MTA, different platforms, vanity metrics versus true business health metrics can make it really hard to know which touchpoint is really driving success. If the average consumer path to purchase is 5, are you tracking these correctly?

Short term higher profits are good, but long term consistent business is what we look for. We need to understand that we have to invest atleast 20% of the profit into branding. Being profitable is very important but running ad campaigns shouldn’t be only about ROI but making an impact on the customer. What do we need to do? - Give customers what they expect - Good Support - Keep in touch with the customer via any medium (WhatsApp Preferred) Boom, You’re on the way to build a great business. #ecommerce #ecommercebusiness #ecommercemarketing

Unlock the power of QR codes in your marketing! 🚀 Dive into dtb Advertising's latest blog to learn how 👇 #MarketingMagic #QRCodes #dtbBlog #dtbMarketing

Have you noticed those ads that put products side-by-side and wondered why they grab so much attention? Competitor product comparison ads are a powerful marketing tool, and here’s why they work so well: These ads offer a clear view of features, benefits, and pricing, helping consumers make informed decisions quickly. By highlighting unique advantages like better pricing or superior features, brands can effectively stand out in a crowded marketplace. Openly comparing products demonstrates confidence and builds trust, showing that the brand has nothing to hide. These ads also educate consumers, empowering them to choose the best product for their needs. Most importantly, comparison ads are engaging and pique curiosity, often leading to higher click-through rates and conversions. They’re not just about showcasing superiority but about fostering an informed, confident, and engaged customer base. What do you think about comparison ads? Have they influenced your purchasing decisions? Share your thoughts below! #marketingtips #productcomparison #digitalmarketing #updraftmarketing #comparisons

Multi-Touch Attribution (MTA) helps in understanding which touchpoints contribute to the most conversions. Rather than attribution by last touch, MTA allows you to see the journey the customer went through on your ads, website, and assets before converting. According to this article by ClickZ, in a Google study, the average consumer’s path to purchase involves over five touchpoints! Learn more about MTA in this article, linked in the comments.

Effective Strategies for Product Testing and Marketing to Boost Sales. Learn how to optimise your product testing and marketing strategies to maximise sales and growth. . Uncover the secrets of testing ad creatives and marketing channels for optimal results. #ProductTesting #MarketingStrategies #BoostSales #AdCreatives #MarketingChannels #GrowthHacking #ecommercestores #googleads #MarketResearch