SpartanNash’s Post

“It’s not a funnel anymore. I think that they [Gen Z] are the one generation that’s completely collapsed the funnel." - IPG Mediabrands #Australia Hope Williams at the Mumbrella Retail Marketing Summit in a discussion on how society’s generation of up-and-comers is a fountain of revenue for retail marketers, so long as brands know how to target them effectively. #retail #marketing #ecommerce #genz Interpublic Group (IPG)

Retail Media Boosts Brand Equity! 🚀 Discover how brands leverage retail media to build long-term brand equity and drive sales, as Reckitt's Gary Osifchin and Walmart Connect's Lara Barmish discussed. Credit: Walmart Connect Follow for the latest Startup 💡 growth and performance 📈, AI 🤖 advancements, and tools 🛠️ that power productivity 💪 and stay ahead of the smart 📱 technology curve 🔄. #RetailMediaMatters #BrandEquity #SalesDriven #MarketingInsights #RetailTransformation

Check out my thoughts on why #instore retail media is such a big topic in 2024. Across all the events we were fortunate to attend over the past few months, the topic of instore retail media continues to generate a lot of buzz. Why? 📢 In-store media is where the majority of footfall and retail sales are still taking place, so in-store retail media can help accelerate returns on ad spend for advertisers and drive incremental sales growth for retailers. 📢 In-store media can create truly memorable shopping experiences that enhances the shopper experience creating long term shopper loyalty for both retailer and brands. 📢 In-store media can and should be both analogue and digital, enabling creative multi channel campaign opportunities that simply cannot be achieved onsite and offsite. Join me and my fellow retail media enthusiasts Samuel Knights, Amber Roberts and Connor Perrett as we take a look back at our memorable highlights from Q1 in our Unfold series, we'd love to hear what you think. Threefold | SMG #thoughtleadership #retailmedianetworks #retailmedia

Here is a new #retailmedia store walkthough. There's an audio track, so turn that on if you can! It is about 7 minutes long. Maximising the retail media opportunity for retailers like Harvey Norman means designing media solutions across the trinity of in-store, on-site, and off-site. I suggest building high reach, product category, and product-level media elements in each of these channels, packaging these into media bundles, and then offering them through your trusted retail media technology partner(s). This video focuses on the in-store experience. Harvey Norman showcases excellent opportunities for brands to communicate with customers, particularly when they're standing in front of products. Whilst retailers are all different, I've seen UK supermarkets shifting towards branded shelves and I can imagine many retail categories moving in this direction. One thing this video also highlights is the intimate dance needed between trade marketing, buying, and broader retail media. They are tightly intertwined and retailers need to think about business structures and processes that align these teams towards shared goals. I hope you enjoy! ------------------------------------------------------------------------------- The Retail Media Consultancy helps businesses to thrive in the world of #retailmedia. Reach out if you would like to talk about your own journey. ------------------------------------------------------------------------------- Roger Dunn Pieter Reede Guillaume Dupont Ben Allman Angus Dowie Tzipi Avioz Matt Hurle 🛒Pippa Leary Rob Odd Lachlan Brahe Tim Armstrong Nick Hinsley Zitcha Troy Townsend Jack Byrne Adam Kron Natalie Layton Criteo Chris Stoyles Mark Hilton Buckman Isabella Spragg Cameron Hanns Leah Jackson Michael CoghlanJohn Harvey Faurholt Willie Pang Andy Ford Paul Brooks Mike Tyquin Ryf Quail Christiaan Rutten

I'm sure the announcements of successful quarters at Douglas are starting to feel a bit repetitive, not to say boring ;) Given the nature of the news this is a good thing however. To make it a bit more tangible how CEE eCommerce teams contributed to this tremendous success, let me add some of my favorite achievements from 2023: - Baltics Integration: We applied dynamic pricing best practices and inhoused performance marketing in Lithuania, Latvia and Estonia leading to significant sales and traffic increases. - Tech: We migrated our Romanian webshop to Shopware 6 this year, a major undertaking by our tech and local RO teams resulting in improved webshop performance KPIs, several new features and a design facelift. - Product Data Improvements: Thanks to connected databases, our CEE customers can now benefit from more & better product images and descriptions as well as onsite/mobile filters. - Promotional Effectiveness: After best practice sharing being well established between countries already, this year we went to the next level by launching standardized promotional tools and a series of cross-regional promo tests with clear objectives and "what does success look like" KPIs. - Logistics & Delivery improvements: In order to ensure scaleable growth, the Hungarian and Latvian team successfully moved Operations to a new warehouse last year. In 2024, we will continue to focus on improving our delivery speed and options. - Poland: Throughout 2023, my Polish team has been contineously optimizing their marketing spend, pricing & promotional approach under new legal restrictions which at the end of the year led to record-sales on Black Friday! We also celebrated our 10 year PL eCom anniversity this year. - Go Team CEE: Last but not least, 2023 was a big travel year with super-productive face-to-face meetings in Düsseldorf, Warsaw, Bukarest, Ljubljana, Vilnius, Riga, Prague and Sofia. All this work culminated in the definition of a 3 year growth plan I presented for 11 countries to our Douglas leadership in October. Superhappy we were able to secure the necessary investments for future digital growth in the region as an outcome :) Go team, looking forward to 2024! Karolina Perzyńska Denis Wanča Georgiana Popescu Máté Lippenszky Odeta Kručkienė Janine Caron Meike Grube

📺 Don't miss our Retail Media webinar by RetailX on July 10th! Join Octavie Gosselin, VP of Mirakl Ads, and Paul Skeldon as they explore "The Rise of Retail Media." Tune in to learn how key players can build a retail media network; 🔸  Retailers - How to transition from today's retailer to tomorrow's fully integrated retail media network player - The expertise required: in-house vs what you need to bring in (and when) 🔸  Brands, manufacturers, and suppliers - How to shift from trade marketing relationships with retailers to an ad/marketing/media relationship - The expertise required: doing it in-house or through media agencies Featuring real-world case studies from Tesco, Co-op, Sainsbury’s, Boots, Superdrug, Currys, and more! 👉 Register and stay ahead in the retail media game: (Link in comments) #RetailMedia #Ecommerce #Marketing

#TeamDOUGLAS has started with strong first quarter in the financial year! The new year is only 15 days old and we at Douglas already have a good reason to celebrate: We have continued our successful growth trajectory in the important first quarter of the financial year 2023/24. Here are a few highlights published in our trading statement today: + Our Group sales (net) based on preliminary figures went up October to December 2023 to around 1.56 billion euros (+8.3%) versus the previous year. + Both channels have continued to positively contribute to our omnichannel success: stores sales (net) were up 7.1%, E-Com grew by 10.7% year-on-year. + In mid-term, we have the ambition to grow group sales (net) at a compound annual growth rate (CAGR) of around 7% and an adjusted EBITDA margin of around 18.5% with typical fluctuations year-over-year. Regardless the difficult economic circumstances, our customers are attracted by our comprehensive beauty offering and appreciate the broad omnichannel range of brands. I would like to thank all colleagues for their great job during this important phase of our financial year. I know how intense this pre-Christmas season is like. All of you are an important reason for the very positive development of our company! #LetItBloom  

I'm going to be honest. I didnt initially LOVE the Mark and Spencer marketing campaign from M&S. While it was clever, the execution didn't float my boat. #SorryNotSorry! Saying that, the response from its competitors like John Lewis, Matalan, Reiss, and Primark has been impressive. They are leveraging the trend to enhance their own brands, and the results are simple, fun and effective. It reminds me of the Colin the Caterpillar reaction a few years back. Well done to all those brand marketing and social media teams! Now I'm curious to see which other teams will join in before the trend fades. Could we expect versions from Tesco (Tess & Co), Aldi (Al and Dion?), Walmart (Wallis & Martin)...any others? #MarketingCampaign #BrandStrategy #CompetitorResponse #MarkandSpencer

🎉 Celebrating a major milestone achieved by my incredible team and colleagues! Our partnership with dunnhumby on in-store #category growing #retailmedia has been a game-changer. Recently, we wrapped up our first quarter #governance since the ambitious #goal was set for 2024 – a year filled with #challenges, yet remarkable #success. Despite external impacts, we've delivered immense #value for our #shoppers and partnered #brands and categories. Our #insights-driven offline/in-store #solution has illuminated #customerbehavior propelling not just #brand positioning but #growth of categories. I couldn't be prouder of my #team for their #dedication, guiding every step of the #process. Huge thanks to our #partners for seamlessly facilitating this end-to-end #journey, adding substantial value from the objective brief, thorough #analysis of current #performance, precise #targeting, media #planning, campaign #execution, to the comprehensive post-campaign analysis and valuable suggestions/consultancy for #future campaigns. The #power of offline/in-store #media is reshaping the #global landscape and set for rapid growth due to its measurable #impact on #transactions, #sales, #customer acquisition, category growth and much more. Proud to share that we're the first retailer in the Middle East with such an innovative solution. Exciting news ahead! In 2024, we're anticipating a 3x value increase for shoppers, brands, and ultimately us vs 2023 through our innovative solution. We're expanding to include the entire CG/CGP #categories with additional #assets on gondola heads and promo areas (G areas) Reach out to my team to plan your campaigns early; our calendars are getting busier. Heartfelt #congratulations to my team and partners. I'm deeply grateful for the #trust our #leadership has placed in this strategic project. Let's continue revolutionizing the retail landscape together! 💪✨ #retailmedia #value #insights #powerofdata #partnerships #success #campaigns #leadership #team #change #innovation #retail #tech Brenda Rodrigues Shane O'Riordan Gizelly Ferreira Firas Al Ashgar Myriam Azaghouach Ben Duke Ashmeet Monga András Juhász Karim Bahajji Luc Charrier 夏律克 Bernardo Perloiro

Following the hugely exciting news on Asda partnering with SMG last week, I've been reflecting on the UK Retail Media market and just how much it's changed in the last 2 years alone. When I entered this industry, there were a small number of specialist RMN offerings in existence (primarily with Tesco and Sainsbury's) which enabled supplier brands to co-market in-store with their retail customers. Today, advertisers and agencies are able to activate sophisticated, data-led marketing campaigns across a plethora of retailers, platforms and providers. A lot of noise in the industry over the last 12 months has focused on the challenges and complexity this is creating for brands, but I'm personally very excited that it is giving advertisers *genuine choice* for the first time about how and where to invest their marketing budgets. The growth of RMNs across the UK is driving faster-than-ever innovation, giving us the ability to build powerful new media products and services that we wouldn't have even dreamed of being able to develop 10 years ago. The increasing competition in the market means we're working even harder to offer something differentiated for each of our retailers, knowing they all have a unique space to occupy and a clear right to win in this growing sector. The developments in campaign measurement & the transparency this enables means we're always challenged to build campaigns we believe will consistently deliver improvements in performance for our advertiser clients. I'm hugely motivated this year by the opportunity to really put effectiveness at the heart of everything we do & to find ways that the different parts of the retail media ecosystem can collaborate for the betterment of the total industry. #retailmedia #retailmedianetworks #firstpartydata #omnichannelmarketing