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Impressive execution by Waitrose & Partners! Their data-driven approach and full-funnel strategy on Pinterest clearly paid off. Leveraging diverse ad formats like Premiere Spotlight and Carousel not only boosted their brand awareness but also translated into tangible sales growth. It's a testament to the power of a well-rounded, multi-objective campaign 🎉 #DigitalMarketing #PinterestAds (Bonus points: Can you feel the early nods to Q4/Christmas content starting to fill our feeds?)

We have started January with a BANG and are ready to take Bite IT Marketing to new heights in 2024! The secret ingredient for success: Marketing Planning! 📈 Today the fabulous Rachel Jay and I put the finishing touches to our plans for 2024! A well-crafted marketing plan is not just essential; it's your roadmap to success! Here's why: 1️⃣ Clarity: A marketing plan helps you define your goals, target audience, and messaging with crystal clarity. 2️⃣ Efficiency: It maximizes your resources by ensuring every marketing effort is strategic and purposeful. 3️⃣ Consistency: Maintaining a consistent brand image and message across channels becomes a breeze. 4️⃣ Adaptability: You can swiftly adjust your strategies to changing market conditions. 5️⃣ Measurable Results: Track your progress and ROI effectively. The perfect time to start? Now! Let's connect we'd love to support your marketing success in 2024. 🚀 #MarketingPlanning #2024Success

🎉 Happy 6th Year Anniversary, Amber! 🎉 It's incredible to think that six years ago, you joined our team and brought so much positivity to our workplace. Here's to many more! 🥳 · · · #KickAssCreative #50Years #LubbockAdvertising #AdvertisingAgencyLubbock #UnLeashResults #DigitalMarketing #MarketingCompany #Marketing #LogoDesign #SEOWebAgency #WebDesigner #Branding #DigitalMarketingAgency #WebSEO #SMMServices #WebPageDesign #WebMarketingAgency #DisplayAdvertising #Media #MediaAgency #BrandingAgency

I just completed this special PDF for the holidays as a Thank You gift to you. In it, I break down the following: How 11 companies took "ordinary products" and made them world-class brands. In short, I cover: ~ How They Mastered Differentiation and Commanded Attention in Crowded Markets. ~ How They Forged Connections and Created Emotional Bonds with Their Audience. ~ How They Cultivated Loyalty and Nurtured Lasting Customer Relationships. ~ How They Drove Growth Relentlessly, and Attracted New Customers and Revenue. ~ How They Reinvented Their Identity and Revitalized Their Brandwith Purpose. ~ How They Commanded Undivided Attention, and Captured Their Audience's Focus, and ~ How They Secured the Future, and Ensured Long-Term Brand Resilience and Vitality. If you'd like this gift from me, DM me with the text:  SHOW ME SOME LOVE And I will send over to you right away.

🎅 Unwrapping the Tale Behind Santa's Iconic Red Suit: The Coca-Cola Marketing Magic! 🥤✨ As a digital #marketing strategist fascinated by brand influence, I've uncovered a captivating story that rewinds to a merry, fizzy connection between #CocaCola and the jolly figure of #SantaClaus. 🎁🎅 Picture this: Before the 1930s, Santa's attire was a mishmash of colors, including green, blue, and even tan. But here's where the magic unfolds. In 1931, Coca-Cola launched a holiday campaign featuring a rotund, cheery Santa Claus donning a bright red suit. 🎄❤️ The genius move? They didn't just advertise; they crafted an enduring image that reshaped the collective perception of Santa. Through their vibrant ads and heartwarming illustrations, Coca-Cola embedded this red-clad Santa into our cultural consciousness. 🖌️📺 The power of this marketing tactic was astounding. Suddenly, everywhere you looked, Santa was decked out in that unmistakable red hue – a color strongly associated with Coca-Cola. The impact was beyond selling soda; it was about owning a piece of Christmas itself. 🌟🥤 This strategic move wasn't just about promoting a product; it was about influencing minds, creating an indelible link between the joy of the holiday season and the refreshing taste of Coca-Cola. It showcased the transformative power of marketing – altering perceptions and shaping traditions. 🚀🧠 Fast forward to today, and that iconic red-suited Santa Claus is virtually synonymous with Christmas around the world, thanks in no small part to Coca-Cola's clever marketing maneuver. 🎅🌍 This saga is a testament to how marketing, when wielded strategically, can imprint itself on the very fabric of culture. It's a reminder that behind every influential image lies a thoughtful, impactful marketing strategy. 🌐💡 #CocaColaMagic #HolidayMarketing #SantaInRed #christmas2023 #christmasmarketing

With the festive buzz in full swing, trying to wrap-up the year, budgets, and gifts, let's pause for a moment and unwrap something, not waiting for the Christmas morning: what can we learn from the hero of the season - Santa Claus? 🎅 🌍 Global Brand Recognition: Santa’s iconic red suit and unmistakable ‘Ho Ho Ho’ transcend cultures, earning him unparalleled global recognition. Lesson for marketers? Consistent branding and a distinct voice go a long way in capturing audience attention worldwide. 🎁 Personalized Touch: Ever marveled at how Santa knows every child's wish? His personalized approach teaches us the power of tailored content and individualized marketing strategies. Remember, personalization is the key to hearts, not just chimneys! 📅 Annual Anticipation: The buildup to Santa’s arrival each year creates an unmatched buzz and excitement. For marketers, harnessing anticipation and building momentum before a product launch or campaign release can work wonders. Santa's strategies aren't just for the season – they're timeless. Personalization, consistency, and anticipation remain ones of the key pillars in successful marketing. Just look how they worked for Santa's brand, right? Photo credits: Santa Claus Workland Offices 💫 #marketing #branding #brand #brandbuilding #communication #brandstrategy #christmasiscoming

Reflecting on the power of strong brands – they're not just logos but promises kept and experiences shared. 💪✨ A strong brand resonates with people, creating trust, loyalty, and a sense of belonging. Strong brands can make you smile because they're more than just products or services – they're a source of joy, reliability, and positive associations/memories. From memorable experiences to consistent quality, these brands become a part of our stories and bring a smile to our faces. What an honor to know you may have had a small part in bringing someone joy even just for a few moments... For me, sounds crazy but Stew Leonard's Farm Fresh Food and CEC Entertainment always makes me smile. We would drive an hour when I was young just to go to Stew Leonard's in Norwalk, CT so we can see and feed the animals and buy some of the best pink lemonade and chocolate milk you will ever have! Being the mother of 2 sons that grew up in the 90's, there was only one place to have a birthday party when they were young and that was CEC! Nothing like pizza, tokens and an arcade to keep small children entertained 🥳(the pictures say it all!) ⁎What brands do you feel a strong connection to, and why? I would love to know! #BrandStrength #Brandloyalty #ConnectionsthroughBrands #tastethefun #DippinDots

Want to see category leadership...? This is it! 👑 75% of people felt NEUTRAL/NEGATIVE about the hangover category before trying Cheers. After trying Cheers... 50%+ felt POSITIVE towards the category as a whole, with 80%+ feeling positive towards Cheers. In fact, at a regional retailer where we have full access to shelf data, bringing Cheers in actually LIFTED the sales of our non-DHM based competitor that had been there in the years prior. I started Cheers 10 years ago. Back then, this category wasn't even a thing. No one was selling DHM—no one had any idea what it was... and you could pretty much only get lab-grade samples in the US. Now, we have over 100+ copycats that flood the market and try to copy our formulas, marketing, education, etc. There's nothing worse than seeing someone act like they were the first to do something. DHM is our baby. And this category is very much our baby as well. And we've worked really hard to get it to where it is today. The next few years will be very exciting as all of this hard work starts bearing fruit with a mainstream audience. Every once in awhile we poll our recent customers with questions like these. One thing that is so interesting is how Cheers is literally creating a majority of positive perceptions of a category that was previously mostly neutral or negative each time people use our products for the first time. We are that rising tide that lifts all boats. However, one thing that is also cool is how much brand loyalty that we're creating. 30% of people feel like they can trust Cheers, but not anyone else. That's a lot of brand power! Our goal at Cheers is to continue being be the category captain for the next decade as this category gets built out and finds its legs. Our big, hairy, audacious goal (a 'BHAG') is a "billion better mornings by 2035"—which is a 50% YoY growth rate sustained over the next decade. For context, we're currently growing 100% YoY.

Hey, Connections! As a marketing enthusiast, I’ve been diving deep into captivating case studies lately. These aren’t just success stories but real-world cases where marketing magic happens. So, I thought I should share it with fellow marketers. Let’s explore some inspiring examples together: 1 Dove’s Real Beauty Campaign: Because Imperfections Are Perfect Remember Dove’s Real Beauty Campaign? They flipped the script by celebrating real women—stretch marks, freckles, and all. The impact? A movement that made us rethink beauty standards. Authenticity wins hearts, my friends! 2 Oaty's Oat-tactic Journey: From Oats to Iconic Brand Oatly turned oats into gold (well, oat milk, actually). Their quirky ads and eco-friendly vibe caught our attention. Lesson learned: Creativity + sustainability = brand love. 3 Local Bookstore’s Resilience Chronicles: A Heartwarming Tale Amid Amazon’s e-books, our local bookstore fought back. They hosted book clubs, recommended hidden gems, and built a community. Result? A tribe of loyal bookworms. 4 Coca-Cola’s Personalized Cheers: Share a Coke, Share a Smile Remember those Coke bottles with names? “Share a Coke” became a global hug. Personalization + fizzy happiness = marketing magic. Key Takeaways for Marketers: 1 Be You-nique: Authenticity matters more than a filter. 2 Think Outside the Carton: Creativity fuels brand buzz. 3 Decode Complexity: Expertise builds trust bridges. 4 Community > Algorithms: Engage, connect, repeat. 5 Name-Drop (Literally): Personalize like a pro. What’s your favorite marketing case study? Share it in the comments! This post aims to connect with like-minded people and get more insights on such topics so we can learn and grow together as a community. #marketing #advertisment #brand #branding #creativetactics #uniqueness #marketingenthuziest #engagment #authenticity #amazon #cocacola #dove #oaty

🎄✨ Embracing the spirit of the season and reflecting on the year's journey, I'm reminded of how marketing, much like the festive cheer, thrives on connection and resonance. Christmas Day marks not just a celebration but a profound lesson in engagement—a time when brands captivate audiences through narratives that touch the soul. As we celebrate this day of joy and goodwill, let's remember the power of authentic storytelling, fostering relationships that extend beyond transactions. Wishing everyone in a Merry Christmas filled with inspiration, creativity, and impactful connections! 🌟 #MarketingMagic #ChristmasDay #ConnectionMatters #marketing #christmasmarketing