Sports Video Group’s Post

In the fast-paced world of sports entertainment, monetizing historical footage presents a crucial challenge for organizations. This article explores the complexities of monetization, highlighting the transformative impact of AI and the importance of cloud-based solutions, with a focus on the pivotal role played by the Cloud Data Management Platform (CDMP) in modern sports content management. Learn more: https://lnkd.in/eFJbTnxQ #ScaleLogic #mediastorage #businessintelligence #datastorage

Just a few years ago, few people would have expected that Microsoft #Azure would be the engine that would fuel the revolution in showing #football broadcasts. ⚽ It's not just a game anymore, it's an innovative journey. 🌐✨ 👉 Ready to see the future of sports through the lens of technology? Click the link to read the full article by Marcin Kapuściński #LaLiga

As more people use cloud technology for live sports coverage, the use of IP transport is also increasing. Live content producers depend on IP for delivering feeds and replacing satellite distribution. This trend is expected to continue in 2024 and beyond.   Read my colleagues' Robert Szabó-Rowe latest article in Sports Video Group here to find out how IP continues to change the way sports is produced and delivered – and what the considerations are for broadcasters and producers in 2024: https://bit.ly/4bbbhWV    #sports #production #sportstech

Now that’s a headline I stand by! 🦄 Thank you IBC - International Broadcasting Convention for capturing how AWS for M&E is helping our customers increase their reach, relevance, and revenue, to meet this moment of industry reinvention. Transcript and link below for full story: Amazon Web Services (AWS) “views convergence as the defining trend that’s going to shape the media industry in the coming years”, involving the coming together of different types of content mediums as well as the technologies that will make this a reality, according to Samira Panah Bakhtiar, General Manager of Media & Entertainment, Games, and Sports at AWS. New generations of content consumers have “very different preferences on how they like to engage with content” while technologies such as cloud and AI are “helping to accelerate the ability for us to be able to merge different types of content”, Bakhtiar added. AWS itself made the “deliberate decision” last year to “converge our games organisation with our traditional media entertainment and our sports group”, she said. At IBC2024, the company has incorporated its game developer services into its stand for the first time and is also providing an interactive and immersive area. Feeding into this convergence drive, AWS is as usual playing host to a wide range of partners that are showcasing their products and services at IBC on its stand. Bakhtiar said 69 different offerings are being demonstrated by 45 companies this year. “We’re at a position where we feel like we can bring all these different technologies together and help our customers think really differently,” she said. Stand Number: 5.C90, 14.AID6, 14.AID8 ### https://lnkd.in/ek7-pQWz

🌟 Discover how Warner Bros. Discovery optimized their streaming platform's data streams with Amazon Web Services (AWS) Serverless Services like Amazon DynamoDB, Amazon S3, AWS Lambda, AWS Step Functions, and Amazon EventBridge. 📽 💡They tackled latency and accuracy challenges in their data streams ensuring an unparalleled fan experience💗. By using audio analyses, spectrograms, and Amazon Rekognition to align video feeds with data markers, they enhanced precision during crucial moments like soccer goals⚽ allowing Warner Bros. Discovery to improve operational efficiency with rapid audio processing and real-time corrections. 💰💰 👀 Dive into their innovative approach for more insights to experience the future of streaming technology. 🔎 #dynamodb #s3 #amazonrekognition #lambda #eventbridge #stepfunctions #warnerbrosdiscovery #aws #serverless #streaming #amazoncloudwatch

With Amazon set to kick off its third season broadcasting Thursday Night Football tonight, I wanted to share the article below and highlight some innovative AI features set to enhance the viewing experience on Prime Video. Highlights include: Defensive Alerts: Now on the main feed, predicting likely blitzing players and defensive actions. Defensive Vulnerability: Pinpoints weak spots on the field, offering strategic insights. Coverage ID: Reveals real-time defensive schemes, enhancing gameplay understanding. These advancements, powered by a collaboration with Amazon Web Services (AWS), utilize state-of-the-art compute power to seamlessly integrate AI into live sports broadcasts. This initiative aims to not only enrich the fan experience but also deepen viewers' understanding of the strategic nuances of football. Amazon's approach showcases how digital platforms are leveraging technology to transform sports broadcasts into more interactive and insightful experiences, potentially reshaping fan engagement. It prompts important questions about the future of sports media: How will traditional broadcasters adapt? What new engagement opportunities will arise for fans? With the rise of sports betting, will AI-driven insights become a crucial part of broadcasts? I’m eager to hear your thoughts on these developments. How do you see AI shaping the future of sports broadcasting and fan engagement? Could these innovations encourage other sports leagues to adopt similar technologies?

By asking one too many questions last year during the Super Bowl, my evenings on the weekends over the last few months have centred around the NFL. *Insert picture of the Sky coverage of the AFC Championship to prove it* When looking back on the development and innovation of sports broadcast its almost hard to comprehend that instant replay was not a feature once. Or that data and analytics shown as a graphics was also once not part of the coverage. What can we expect in the future? Robert Szabó-Rowe dived deeper into what sport production and delivery trends will be in 2024. DL and AI utilised to optimise workflows to assist with generation of content and propelling production forward. Cloud, cloud, cloud. Cloud production and delivery services enables not only the NFL, Premier League etc to be on air, but also lower leagues, divisions and college or university games. Latency! Focus on utilising 100g fiber extending the capabilities for premium quality and super low latency of broadcast. Article referenced in this post - https://lnkd.in/e4fYnu-N #sportsbroadcasting #sportsproduction #livebroadcast

For all the LIV Golf Fans, this just got real! Never miss that shot again.... Google Cloud has partnered with LIV Golf to create the ”Any Shot, Any Time” feature that uses our Vertex AI platform to provide viewers with live shots from any player in the field at any time during a tournament. This feature will be available on the LIV Golf Plus app and will let viewers choose which specific players they’d like to follow in an interactive, second-screen experience during live events. #googlecloud #vertexai

We're two weeks away from the 2024 SVG Sports Content Management Forum! Register now to have access to a full day of sessions packed with media- and workflow-management leaders from major sports broadcasters, leagues, teams, streaming outlets, and technology vendors. Key topics will include adapting to remote and hybrid workflows, storage and archiving on prem and in the cloud, the rise of AI and ML, best practices in metadata assignment and management, MAM and orchestration planning, and much more. https://lnkd.in/erCXdq7q

🏀✨ Revolutionizing Basketball: The NBA's Data-Driven Era with Microsoft Azure ✨🏀 The game doesn't end with the final buzzer! 🚀 Dive into how the NBA is transforming fan engagement and on-court strategy using Microsoft Azure. 🌐 In an unprecedented move, December 2020 saw the launch of NBA CourtOptix powered by Azure, utilizing cloud-based AI and machine learning to bring fans closer to the game than ever before. Analyze every pass, shot, and strategy that defines legendary plays across the league's history. 🏆 But it's not just about the fans! NBA teams are leveraging Azure to enrich player tracking, offering coaches deeper insights for crafting winning strategies. 📊 🔒 Discover how NBA CourtOptix is revealing the unsung heroes of defense, overcoming the challenges of analyzing the dynamic nature of basketball. 👉 Swipe left to explore how Azure is setting a new standard in sports analytics and fan engagement. For a deep dive into the NBA’s data-driven revolution, Read full article https://lnkd.in/dnPa9kNA #NBA #MicrosoftAzure #DataDriven #FanEngagement #AzureAnalytics #SportsTech #InnovationInSports"