Sports Loft’s Post

Last week, Sports Innovation Lab’s Co-Founder & CEO, Josh Walker, sat down with Carlo De Marchis on “A guy with a scarf” and the “Retention Zone” podcasts to discuss #FluidFans and why they're so valuable in today's sports landscape. Fluid Fans are dynamic and always evolving. They're open to change in how they consume their favorite sports, and they’re empowered to choose how they engage with their favorite teams and leagues. This poses new challenges. For example, as live sports have become a battleground for streaming platforms, it has become a struggle to retain subscribers after a season has ended, due to the "subscription fatigue" most consumers feel. To hear Josh expand on subscription fatigue, the future of the OTT landscape, and how using data to understand #FluidFans is the key to retaining them, take a listen to both podcasts linked below: 🌟A Guy with a Scarf: Ep. 46 - The Fluid Fan and the Future of Sports Business: https://lnkd.in/gcV6pEvn 🌟Retention Zone: Ep. 47 - How to Retain the Fluid Fan: https://lnkd.in/gQqvCEwP 

In episode 40 of the Iron Age Marketing podcast, host Nicky P interviews Dicebag from Dicebag Games, exploring the world of VTubing, game design, and the challenges of marketing in creative fields. They discuss the importance of anonymity in online personas, the intricacies of tabletop game design versus video games, and the significance of world-building in RPGs. The conversation also delves into the stigma surrounding marketing for creatives and the role of advertisements in engaging audiences. Dicebag shares insights about his game, Crytures RPG, and the ongoing development process. https://lnkd.in/g5BCguXn

Dive into how technology is revolutionizing the world of sports! 🏆⚙️ From boosting athlete performance to enhancing fan engagement, we’re unpacking it all. Tune in as we explore the game-changing impact of tech on sports development! Would you be ready to hear how the future of sports is being shaped? 🎧 Click the link below and join the conversation on Spotify! 👉 Listen Now with Shirley E. Onwumeh https://lnkd.in/djpdpvrv #JoeNwilohHeartFoundation #SportsDevelopment #TechInSports #PodcastLaunch #ListenOnSpotify

Revolutionizing Media in Gaming, Sports, and Music ⚡ Meet Cody Chesneau, the visionary behind Film Quality Services, a company revolutionizing content in gaming, sports, and music. In this clip, Cody unveils the essence of FQS, highlighting its unique approach to media production. He talks about the journey of FQS, its core values, and how it's setting new standards in the industry. Discover the innovative ideas driving FQS and get inspired by Cody's passion for creating exceptional media experiences. Whether you're a content creator, media enthusiast, or just love behind-the-scenes insights, this snippet is a goldmine. #contentstudio #creatoreconomy #podcast

As the sports industry looks to develop direct engagement with global fans and followers, the question arises: can #DTC emerge as the fourth revenue stream and what barriers stand in the way of clubs fully capitalising on this opportunity? Neil Joyce joins Nick Meacham for SportsPro’s #StreamTime podcast to share CLV’s unique approach behind understanding fans in order to implement a successful DTC approach. - What is the financial opportunity - What are the challenges and considerations? - What is the recipe for success? - How can DTC help to evolve the value equation between clubs and sponsors? 🎙Available here: https://lnkd.in/dmztucRT Listen as Neil reveals how capturing data signals and turning them into the fan formula is needed to drive increased revenue beyond the traditional three revenue streams.

And that’s not just men btw, some women watch sports too and enjoy it just as much. And you know what the best bit about this behaviour is, it helps keep the beautiful sports story-telling ecosystem alive, it helps it thrive, beyond just the LIVE coverage. It makes room for podcasts, post-match shows, and addas beyond the live action you get to watch on TV or in stadia. It helps employ thousands of people in the long run, including many men and women, like me. So keep at it. Keep watching sports and sports related content. And watch the beauty of the sheer unscripted drama, unfold over and over again from myriad perspectives. #sportspr #pr #sportsbroadcast #sportecosystem #fandom #sportsfan

On this #InternationalPodcastDay 🎙️, we explore how businesses can utilize the growing popularity of podcasts to reach new audiences. Video podcasts present a unique chance for enhanced interaction, enabling brands to exhibit their identity and principles ➡️ https://buff.ly/3zFGtzI For instance, Team Heretics captures the spirit of esports culture through their laid-back yet informative conversations, creating a friendly space for fans. Similarly, our friends at Men In Blazers Media Network have established a niche in sports commentary by blending humor and analysis to build an amazing soccer following! Delve into examples from notable video podcasts in the sports sector and witness how these innovative formats are transforming connections with audiences!

Listen to Aura's CEO Antony Arena chat with Nick Meacham from SportsPro, talk about our journey & how we are continue to push the boundaries with the ever growing challenges in Sports Fandom Aura is the new home of fan engagement providing unique hyper-personalised experiences to every individual fan Yesterday was Viewing, Today is Doing I you would love to hear your thoughts on the topics discussed & if you would like to find out more about Aura please reach out #sportstech #sportsbusiness #sportsmedia #sportsinnovation #doingnotviewing

In a social media driven world fans are demanding more content, the value of video highlights has reportedly grown 101% over the last five years. On this episode of StreamTime Sports we're joined by Magnifi SVP Ross Tanner to discuss the role of social media in funneling audiences to your own platforms, and the power of #AI to create content and drive monetisation across your key channels.   Key Points: - How the value of non-live rights are growing? - What bottlenecks do sports organisations face creating content at scale?  - How is AI enhancing production and creating monetisation opportunities for highlights? - How can organisations of all sizes leverage AI?  #streaming #sportsbiz

Deepna Devkar, Ph.D. what a treat having you on the podcast! If you’ve ever wondered what goes into building your personalised experience on Max, this is the episode for you. Tune in to hear from one of the minds leading the build of the platform experience!