Sports Innovation Lab

Jennifer Pelino took the stage at the Advertising Research Foundation (ARF) OTT 2024 event, sharing unique insights from Sports Innovation Lab based on our Sports Data Cloud's transactional data. As traditional and sports-specific OTT platforms stabilize, advertisers must focus on retention and wallet share, especially with fewer first-time subscribers entering the market. We highlighted the significant subscriber growth impact Messi had on Apple, showcasing sports as a powerful hook, but can it be the hold? The session offered valuable perspectives, and we look forward to sharing more insights from Sports Innovation Lab at CES. Stay tuned! #OTT #sportsdata #datadrivenmarketing #futureofsports

🐶Pet Owners Dabble in Arts & Crafts🐱 Pet owners are not just fur-parents, but also creative souls! Whether it's making a masterpiece with their friends or creating crafts for their pets, they love a good craft session. Just imagine the adorable paw print projects and art parties happening! Arts & Crafts and Hobby brands can tap into this paws-itively awesome market for their next media campaign! 🌟 Check out the full Radical Retail Audience lists here: https://hubs.la/Q02V-d1P0 ➡️ Book a tour of Sports Innovation Lab’s Data Cloud: https://hubs.la/Q02V-c210

Having our Co-Founder, Angela Ruggiero, be selected to host this incredible evening is validation that the world of sport continues to collide with the world of advertising technology. For too long, sports has relied on its standing as "the most valuable live media in the world" and not kept pace with the data and technology advancements of other sectors. That's why Sports Innovation Lab was founded: to help brands, agencies, and sports properties keep pace with the evolving fans and tap into the data and technology that is becoming imperative to do so. Last night was an honor and validation that these worlds are more connected than ever, and we're excited to continue leading the charge ahead! 🔥

🛍Unleash Your Black Friday & Cyber Monday Shoppers🛒 We've created an audience of savvy shoppers who have made it their mission to max out their shopping carts for the past three years on Black Friday and Cyber Monday. These aren't just any consumers because they don't just shop 'til they drop, they find the best deals, too! We like to call this time the "Shopping Super Bowl!" We know how brands can focus on these dedicated shoppers and tailor their retail media campaigns specifically to them. Together, let's make this the best "Shopping Super Bowl" yet! For more information, you can reach out to audiences@sportsilab.com, or find our audiences by searching “Retail Innovation Lab” on the following platforms: AdTheorent, Amazon Ads, Basis Technologies, Google Marketing Platform, Equativ , LiveRamp, PubMatic, OpenX, The Trade Desk, Viant Technology, Xandr, and Yahoo!

As I traveled to Barclays Center on Sunday to support our now WNBA (Women's National Basketball Association) Champion NY LIBERTY, I was struck by the overwhelming sea of fans sporting Liberty gear. It was literally a sea of seafoam, and it made me reflect on a recent panel I had the privilege of organizing through my role at WISE NYC Metro (Women in Sports and Events). Despite the incredible fandom surrounding women’s sports, there’s a staggering $40 billion merchandise gap for women’s fans. This gap was highlighted in the report #RepHer, powered by Klarna, TOGETHXR and Sports Innovation Lab which urges the industry to address the systemic barriers in the women’s sports merchandise market. A huge thank you to the panelists and trailblazers Gina Waldhorn, Kimberly Mason, Allie Phelan (Weiller), and our moderator Tajay Ashmeade for sharing their insights on this crucial topic. Check out the #RepHer report here: https://hubs.la/Q02F9KGP0 #WomenInSports #RepHer #WNBA #NYLiberty #MerchandiseGap #WISENYCMetro

Having a day at #ARFOTT2024 with Sports Innovation Lab’s Jennifer Pelino and Olympic medalist Anita Kay A., who kicked things off speaking on the brand opportunity in women’s sports! Thank you Advertising Research Foundation (ARF) for the spotlight at NBCUniversal’s LA offices!

We’re so excited to have our very own Jennifer Pelino be a part of a dynamic discussion on the future of sports programming! It's a fantastic opportunity to explore how innovation can enhance fan engagement and advertising strategies. Looking forward to the insights from all the panelists at the Advertising Research Foundation (ARF). #thefluidfan

Networking groups matter. Thank you WISE NYC Metro (Women in Sports and Events) New York chapter for hosting the brilliant Allie Phelan (Weiller), Kimberly Mason, and Tajay Ashmeade for a lively morning discussion last month about the $4 BILLION opportunity in women's sports merchandise. You can see from my expression I loved getting INTO IT and talking about pushing manufacturers to take bigger bets on merch, empowering smaller leagues with creative license, and using data to prove the market potential. But one of the biggest takeaways....the power of groups like WISE to motivate and connect women. It sometimes may seem like a grog to get on that subway, plane, or even zoom for something "that's just networking" or "more thought leadership" - but every time I do, I'm so glad I did. I meet lovely, inspiring people, I have interesting conversations, and I leave on a work high feeling part of something bigger than my lonely back-room zoom existence. Thank you WISE!

It was an inspiring morning at the Advertising Research Foundation (ARF)'s thought-provoking OTT event: “Today’s Dynamic Media Landscape: What’s Next?” where our very own Jennifer Pelino kicked off the day with a breakfast conversation on Women & Sports: Audience, Brand, & Cultural Impact. And who better to join that conversation some of the best athletes IN THE WORLD: Olympic medalist in Artistic Swimming Anita Kay A., and 3X World Surf League Longboard Champion Soleil Errico! The medals were in the house, and the data-driven insights were flowing!  #womenssports #thefanproject #sportsdata #ARFOTT2024

As we turn the bend towards the end of 2024, our sights are set on the biggest macros trends impacting fandom and the sports & entertainment industry at large. In partnership with WARC, we've launched a custom research article that taps into our Sports Data Cloud to explore these trends, with a specific focus on emerging sports, women's sports, and the OTT landscape. We're answering questions including: 🌟Which emerging leagues and sports are seeing the greatest growth when it comes to new fan acquisition? 🌟What are the real growth numbers behind youth sports? 🌟Which leagues (new vs. traditional) have the greatest composition of Fluid Fans? 🌟What communities do we see women's sports fans over-indexing within? 🌟How do women's sports fans stack up when it comes to spending on key sponsor categories? 🌟What is the impact of sports rights, seasonality, and fragmentation on the OTT subscriber wars across the major (and new) OTT platforms? The data and insights provided in this report are directly applicable to your 2025 media & sponsorship planning, segmentation considerations, and in-market activations. WARC subscribers can access the full report here: https://hubs.la/Q02Vq1js0. Not a WARC subscriber? Become one, and in the meantime check out a summary piece on the article available to everyone here: https://hubs.la/Q02Vq0jM0