Spotify News’ Post

Cannes Lions and Spotify Advertising's Spreadbeats! 📊 🎶 Spreadbeats is a unique music video created within a media plan spreadsheet using coded spreadsheet functions. Keep an eye out for it, media partners! #CannesLions #SpotifyAdvertising #Spreadbeats #MediaPlanning #InnovativeAdvertising 🚀

New Post: Warner Music Group Strikes New Multiyear Licensing Deal With Meta - https://lnkd.in/gZY2hm8r - The Warner Music Group (WMG) has struck a new multiyear licensing deal with Meta, Billboard has learned. The partnership, which covers both Warner’s recorded music and Warner Chappell publishing operations, will be across all of Meta’s platforms — Facebook, Instagram, Messenger, Horizon and Threads — and will also include WhatsApp for the first time, Billboard has confirmed. In addition to the expanded partnership, the deal will also come with additional promotion and marketing support for Warner’s artists and songwriters and include an agreement involving the two companies working together and continuing discussions around generative AI content on Meta’s platforms. Related Robert Kyncl Lays Out WMG’s Three-Pronged Approach to AI 11/16/2023 Reps for both Meta and WMG confirmed the news. “We’re pleased to have renewed our deal with Meta, expanding opportunities for artists and songwriters across all their platforms, and furthering our discussions on the potential of AI,” a spokesperson for WMG tells Billboard. Meta launched its Meta AI initiative in the past year and claims to have 400 million people using it monthly. Meanwhile, WMG CEO Robert Kyncl and Atlantic artist FKA Twigs testified before the U.S. Senate in April supporting legislation regulating AI deepfakes. Additionally, last November Kyncl laid out WMG’s three-pronged approach to AI on a call with financial analysts, including tracking and licensing generative AI; helping to monitor and monetize generative AI music on digital service provider platforms like Spotify and YouTube; and meeting regularly with politicians and regulators to ensure that the legal framework “respects the creative industries.” This latest deal between Meta and WMG follows their last renewal, which former WMG CEO Stephen Cooper announced in an August 2022 earnings call, during which he stressed that the new deal involved an “expanded revenue sharing model.” Warner had previously inked deals with Meta/Facebook in 2020 and 2018. - #news #business #world #jobs #school #passion

The Department of Justice suing Live Nation Entertainment for antitrust violations is for politics and optics and it is not legit. Here's why: 1. The standard for an antitrust violation is: Are prices higher for consumers? In this case: NO. Concert ticket fees have gone *down*, relative to inflation, since the 2010 merger. 2. Ticket prices are not set by Ticketmaster. 3. Because of Live Nation's powerful monetization apparatus and Ticketmaster's scale, their fees are, on average, lower than other ticket brokers. 3. There's been many references to Taylor Swift in this reporting. She’s had dates promoted by AEG. None by Live Nation. What are we doing here, people. 4. Again, ticket prices are not set by Ticketmaster!! It's an election year. The administration is trying to fight inflation with these "look, we're protecting the consumer" stories. See: the airline industry. There's nothing to see here. This is political, the DOJ is not going to win this, and they know it. #musicindustry #musicbusiness #touring #livemusic #livenation

This ad transforms McDonald’s iconic fries into a medium for creative expression by combining them with Spotify's technology to create music. It emphasizes how even everyday items, like fries, can spark joy and innovation when paired with creativity. The campaign not only highlights McDonald’s playful brand identity but also connects with younger audiences who value fun, interactive experiences. By linking food and music, it forges a multisensory connection with consumers, making the brand more relatable and engaging. The ad inspires viewers to see ordinary things in extraordinary ways, aligning seamlessly with the spirit of collaboration and innovations. Brand: McDonald's Agency: Publicis Groupe #CreativeAds #Creativity #Creativeideas #ideas #funny #reelsinstagram #viral #theadnetwork #trending #kavazem #digitalmarketing #mcdonald #influencermarketing #advertising #McDonald's

Expand Your Reach with Billboard Beverages! When brands advertise on our cans, they’re not just getting shelf space—they’re tapping into new audiences in retail locations AND exclusive events they might not have otherwise reached. 🍻 Imagine your brand traveling directly from store shelves into consumers' hands at festivals, concerts, and parties. That’s the power of Billboard Beverages—getting your message to customers who may never have encountered your brand before. With every sip, you connect with potential new fans in places you didn’t expect! 🌎 #BillboardBevs #ExpandYourReach #RetailMarketing #EventExposure #InnovativeAdvertising #BrandInHand

Being sued by the federal government couldn't happen to a better company! • Monopoly that controls 80% of US concert ticketing without an alternative for 60% of US event venues. • Average 28% premium for privilege of buying through their exclusive channel without adding value. • Encourages and profits from repeated fees through third-party resale (scalping) where audiences pay inflated prices, artists see no additional revenue, and ticketing scammers double or triple profits. • Gatekeeping of ticket access through opt-in groups leads to monetization of communities and vast dissemination of personal data through data brokers. • Demand-based pricing penalizes fans who purchase early to support their favorite artists. Probably time to do something about this. #TicketHostage #Fees #Artists #Venues #Concerts U.S. Department of Justice Ticketmaster Live Nation Entertainment

I usually skip past ads... but Budweiser Brewing Company APAC just changed that! 💡 This may be one of the most innovative ad campaigns I’ve seen recently. Budweiser realised they’re mentioned in over 500 songs on Spotify, so instead of running a *boring* audio ad, they did something different. Instead of interrupting listeners music experience on Spotify, they took the songs they’re mentioned in and ran those as ads! Genius 🤯 The ads landscape is changing faster than ever and becoming even more competitive, so we need to stop preaching about the features and benefits of your product and instead create a seamless and authentic experience where an ad doesn’t feel like an ad at all! Would love to know other innovative ad campaigns you’ve seen recently! 👇🏼

The U.S. Department of Justice is expected to file a lawsuit against Live Nation Entertainment, the parent company of Ticketmaster, alleging anticompetitive practices in the ticketing industry. Live Nation's control of more than 80% of the market for primary ticket sales in the US has raised concerns about limited competition and increased pricing. The lawsuit is anticipated to focus on Ticketmaster's exclusive contracts with concert venues and Live Nation's dominance over live performance tours. Live Nation has denied setting high fees and ticket prices, attributing pricing decisions to artists and venues. The lawsuit follows a years-long investigation into Live Nation's merger with Ticketmaster in 2010, which aimed to prevent monopolistic behavior. This legal action is part of the Biden administration's broader efforts to address monopolization and antitrust issues in big businesses. Follow Amanda Newman to stay up to date with technology. https://lnkd.in/ddfjxEWF

It's about time. The flywheel needs to come down. Per the Justice Department, "The 'flywheel' is Live Nation-Ticketmaster’s self-reinforcing business model that captures fees and revenue from concert fans and sponsorship, uses that revenue to lock up artists to exclusive promotion deals, and then uses its powerful cache of live content to sign venues into long term exclusive ticketing deals, thereby starting the cycle all over again." Live Nation-Ticketmaster’s anticompetitive tactics produce barriers to entry, stifling competition and subduing innovation. #200K

WPP partners with #UMG to create music and entertainment solutions for global brands. The new strategic partnership will enable WPP clients to connect with audiences around the world through music-focused campaigns built around data-driven insights. Stephan Pretorius | #MichaelNash #WPP #UMG #MusicMarketing #EntertainmentMarketing #BrandPartnerships