Spotify Advertising

Amidst all the voices competing for attention out there, podcast hosts—or ‘podfluencers’, as we like to call them—have become the more trusted and authentic influencers. They're deemed culturally aware, command high levels of trust, and create strong connections with their loyal fans. Just look at those stats 👀 For brands, this creates an opportunity to ride the wave of creator influence and connect with audiences who aren't just listening—they're watching, engaging, and ready to take action. Click the link to discover four brand new video-first Spotify podcasts, and how you can reach each show’s loyal audience no matter where or how they tune in. https://lnkd.in/ex75qRMv 🔗

Parents prefer Spotify because it's an online safe haven for families. For advertisers— that means you can connect with this valuable audience in a brand-safe environment, worry free. Source: Spotify first party data, February 2025 - March 2025

🚀 Last year, we took a huge step forward in our podcast journey by announcing plans to bring more video content to Spotify and provide creators with even more tools to grow. What does this mean for brands? The chance to tap into the power of creator influence and connect with audiences who aren't just listening—they’re watching, engaging, and ready to take action. That's why we’re excited to welcome four new shows to the Spotify family: Good Hang, Please See Below, Matt & Shane’s Secret Podcast, and Two Hot Takes. These shows offer unique brand partnership opportunities, including video product placement, custom segments, and authentic host reads—to help you reach your audience no matter how they're tuning in. Click the link to get the lowdown on ads.spotify: https://lnkd.in/ex75qRMv 🔗

Did you know? Combining audio + video ads in your Spotify campaign drives improved results across the funnel, compared with audio-only campaigns 📈 Beatriz Caproni, Director of Sales at Spotify Advertising, shares three reasons why your next campaign should feature both formats 👀 #MarketingStrategy #MarketingTips #Spotify

"Work is the ultimate equalizer. It's where people can meet the most diverse range of folks. By being open and talking to people about their experiences at work, it helps build empathy and awareness, and makes solutions so much richer and so much more exciting." — Our Head of Creative Lab, Kay Hsu, on why diversity in the workplace is the key to unlocking the richest creative solutions. Hear more from Kay on the latest episode of the Let's Bring It In podcast, hosted by Greg Christensen, on Spotify! 🎙️ ⬇️

Fans are spending more and more time with video on Spotify, and they pay attention to the ads they see on their screens 👀 In fact, Spotify video ads average ~29% above Adelaide's attention benchmark for online video (OLV)—surpassing many popular social media platforms. Click the link to learn more about Spotify's video formats, and why they can be a game-changer for your business or brand ➡️ https://lnkd.in/eNuDNYK7 ⬅️ Source: Adelaide Attention Study, global, Aug 2024 #Advertising #MarketingTips #advertisingandmarketing

The talk of the town is here. If you're heading to Austin this weekend, don’t miss our discussions with some of the biggest names in podcasting. Reserve your seat at Spotify House today! https://lnkd.in/edbrTEvA

Want to reach young audiences with your ads? Running campaigns via a media platform that knows its audience intimately can make all the difference—as Loyola Marymount University (LMU) discovered when it tapped Spotify Ads Manager to increase brand awareness in the LA area 🎓 In order to break through at key moments during the day, LMU opted for an audio + video campaign that featured real students, helping the creative resonate with key audience segments like Gen Z 💥 The multi-format strategy paid off, with both formats helping not only to raise brand awareness—but also to drive web traffic that contributed to an overall 645% increase vs the previous period 📈 Read the full story and get inspired to launch your own Ads Manager campaign: https://lnkd.in/euvSshzP 🔗

🎯 Targeting is key when it comes to running effective ad campaigns. With Spotify Ads Manager, you have access to sophisticated audience targeting features that allow you to reach users based on their demographics, interests, behaviours, and more. Whether you're aiming for a niche demographic or a broad group, the precision targeting capabilities ensure your message gets to the right people. 🔑 Why it matters: – Advanced targeting based on interests and demographics – Better engagement with the right audience – Maximise your ad spend with high relevance Targeting made easy means better results for your business. 📈 Click the link to find out more: https://lnkd.in/gVQU-f9x 🔗 #Targeting #SpotifyAds #AudienceEngagement #AdvertisingSuccess

Spotify audio ads sound the part. Spotify video ads look the part 👀 Mary Johnson, our Creative Strategist Lead, shares three tips to help you get the most ROI from your video ads on Spotify 💡