Spotlight Branding’s Post

"Good’s not cheap. And cheap’s not good." It's especially true for your marketing. Cheap marketing: -virtual assistant who uses branded graphics and adds ineffective content -your personal assistant who has some extra time -fill in the blank templates -using only AI In all honesty, that's a total waste of time and money. IF it yields results, its unlikely to be qualified prospects and long term growth. GOOD marketing is an investment. Ora Marketing is an AFFORDABLE option for great marketing that gets results. DM us to find out more.

"Set it and Forget it" Don’t try this approach There are people who use the "Set it and Forget it" approach in their business, or maybe in their life as well. But this only works in the kitchen when you put the chicken in the rotisserie and get it perfectly every time. Even though “Set it and forget it” is about being easy or about having so much trust in the company that you can just “forget it”, don’t try this in the real world of content creation, and marketing campaigns. Here is why: -  Your audience’s needs change over time -  Your content doesn’t have relevance every day -  You should always look for ways to improve continuously This day’s automation and technology have provided us with tools to streamline processes and save time, it is important to remember that effective content and marketing strategies require constant attention and improvement. To get the best out of your content and marketing effort, you have to adopt a mindset of "Set it, monitor it, and Optimize it" instead of "Set it and Forget it." Share and comment if it strikes a chord!

Industry buzz terms are making your ideal client gloss over your marketing. It would be easy to tell my audience our agency can support with Integrated Marketing or Holistic Marketing. Even Full Service Marketing can be an "industry" term that is easy (but lazy) to throw around. Because those terms aren't about what my client actually needs. While those terms might explain what we DO at The Consistency Corner they don't it doesn't explain HOW it will help my client. That messaging is not easy. That messaging takes reflection and introspection and refinement. That messaging can't be pulled out of AI And you know how I've found the "right words"? I asked my customers. They told me: ✨you make marketing feel simple and streamlined 🌟you help me get marketing done when I just can't get to it ✨you hold me accountable to taking the necessary steps to move the needle, while making it feel achievable So...your homework today is to ask a client "why did you want to work with me?" And then create some content using those words.

I think this can be said about a lot of things in life. "Good’s not cheap. And cheap’s not good." It's especially true for your marketing. Cheap marketing: -virutal assistant who uses branded graphics and adds ineffecitve content -your personal assistant who has some extra time -fill in the blank templates -using only AI In all honesty, that's a total waste of time and money. IF it yields results, its unlikely to be qualified prospects and long term growth. GOOD marketing is an investment. Ora Marketing is an AFFORDABLE option for great marketing that gets results. DM me to find out more.

A week ago, the Business Leaders' Family gathered for another online workshop where we talked about Content. In this session, we looked closer at our content creation and content strategies and asked ourselves these questions: - What type of content do you share with your audience?  - What content is the most impactful or relevant?  - Where in the funnel do the audience come across your content? We discussed what type of content we share on our channels, and what challenges we are facing. 🥵 We also covered what impact videos and graphics can have on our engagement, and how finishing with a question can be the difference between a post that flies, and one that sinks. ⚓️ Finally, Yana Lapitskaya introduced us to YAi Digital's new AI software - a tool designed for content creation and brand marketing! This topic is part of our ongoing Lead Generation series where we look at our business from every aspects and how we can work on our businesses to secure leads. So far, we have covered: 🔹 Ideal Customer Profile 🔹 Value Proposition/Message/Differentiation 🔹 Partnerships 🔹Content plan/strategy 🔹 Content creation/topics What topic do you think we should explore next?

🤖🙌 Are you tired of the constant guesswork in your marketing efforts? We're here to change the game! ✨ Imagine a world where your marketing strategies are executed seamlessly without the hassle of constant back-and-forth. Sounds like a dream? That's because MyElla.ai makes it a reality! 🔮 But we're curious... What does being 'FREE FROM PROMPTING' mean to YOU in the sphere of marketing? Is it about saving time? Or perhaps the freedom to focus on creative aspects over tedious tasks? 💭 Share your thoughts in the comments below and discover how MyElla.ai personifies the essence of effortless marketing. Your insights are invaluable, and we can't wait to read them! 🚀 PLUS, we'll be selecting the most engaging responses to showcase how myElla.ai can address your specific needs and take your marketing to the next level - Automatically and intuitively. 📈 Dive into the future of AI-driven marketing solutions with MyElla.ai and experience unparalleled growth without lifting a finger. Ready for the revolution? #FreeFromPrompting #MyEllaAI #EffortlessMarketing #AIRevolution #MarketingTechnology #GrowthHacking #InnovateMarketing #ShareYourStory #AIpower 👉 Comment now and let's redefine marketing together! https://www.myella.ai/

Have you seen what #AI can do in modern marketing? GenAI is reshaping #digitalmarketing with its ability to automate content creation, including text, images, and videos. With potential annual #productivity gains estimated at $3.3 trillion globally, GenAI is proving itself to be invaluable by optimizing marketing operations and enhancing collaboration across teams. Learn more about revolutionizing your #marketingstrategy with GenAI here. ↓ https://loom.ly/H9u3fzs

From Generic to Genius: How to Transform GPT into Your Company's Marketing Maestro: Unleashing Brilliantly Targeted Ideas That Generate Sales For CEOs only

The Old Way of Marketing VS New Way of Marketing ⬇ ⚫ Old Way of Marketing : 1️⃣ Set up any offer that you can think of. 2️⃣ Cold outreach to as many people as possible (ideally without their consent) and pray they will buy. 3️⃣ If they refuse to buy, keep contacting them until they do. Be annoyingly persistent. ⚫ New Way of Marketing : 1️⃣ Research your ideal client's needs, problems, and desires! 2️⃣ Solve part of their problems by giving them free value! 3️⃣ Keep nurturing them with even more FREE solutions through content marketing. 4️⃣ Watch your ideal clients ask to pay you for the full solution! #Marketing #DigitalMarketing #SalesExecutive #SalesStrategy

How confronting a Tarantula in the jungle of Belise can unveil marketing insights for tech founders, owners and SMEs Imagine this. You're in a hammock, deep in the jungle of neat Orange Town in Belize Your head hammering from the wild night before of upside down tequilas You open your eyes, and there it is. A tarantula, the size of a puppy, perched on your chest. Your heart races. You're petrified. But then, as your common sense kicks in You slowly shift, and the spider, equally scared, scuttles away. And guess who that was, it was me going south on a little trip I'd planned to visit the highest waterfalls in the Northern and Southern hemispheres This encounter, bizarrely, mirrors the world of tech story telling and marketing. We often freeze, like I did, presenting stats, facts and figures. But our perfect prospect, like that tarantula, are as "scared" All our jargon and feature facts and benefits don't make sense to them (their looking up the nostrils of a white hairless ape ten times their size) Here's where storytelling changes the game. It's not just about data. It's about connection. When we share stories, we bridge that gap of fear. Suddenly, both sides see eye to eye. And we've been storytelling for hundreds or thousands of years Long before PowerPoint snoozefests I'm sure you've seen Now, imagine your team, each member armed with a song they all know that resonates and it becomes a ear worm for them and those you make offers to as well? Every pitch becomes a chorus of one compelling narrative, both consistent and powerful So, think back to your own 'tarantula encounters' in business. Those moments you thought you had it all sealed but still lost the deal. Could a good story have made the difference? Yes / No PS I know this image is not a Tarantula its something else but it looked that big to me