SPRD’s Post

PR's business impact is measurable. Coverage and impressions just aren't how. Sure, it's hard to capture the 𝗳𝘂𝗹𝗹 𝗲𝘅𝘁𝗲𝗻𝘁 of PR's effects, because it's often an invisible player. But quantifying business impact is by no means impossible — if you know where to look. Our VP Natalie Marinaro spills how we do modern PR measurement, and how you can too ⏩ https://bit.ly/3Vxes5W #PR #marketingmeasurement #leadgeneration #analytics

Here are some flawed beliefs militating against your PR success. Guard against them: 1. PR equals #advertising. This belief sets you up for failure. PR is different from advertising. Verily. 2. PR cannot be measured effectively. It can. Just go beyond AVE and adopt modern measurement techniques. 3. PR equals press release. Too bad. There's more to PR than press release syndication. Think broadly. 4. PR is all about creating #visibility. No. PR goes beyond that. PR engages and aims to engender desired stakeholder actions. 5. Research doesn't matter much. This thinking is a major reason campaigns fail. Data is everything. Insight is key. Build your campaign on data. 6. Strategy isn't important; just execute. Wrong mindset. It implies that your campaign lacks a strategic roadmap. It will fail. Surely. #publicrelations #reputationmanagement #communications

Let’s do this! 🚀 Today, I’m excited to be launching measuredPR—a new kind of PR measurement agency that’s all about turning data into strategy. Using a balance of AI-driven insights and expert analysis, we’re helping brands not just track their reputation, but truly understand how they’re perceived and where they stand against the competition. I’m thrilled to bring this vision to life and look forward to helping PR leaders and businesses turn data into meaningful strategy. Check us out at measuredPR.com and help spread the word! 🙌 #PR #BrandReputation #CompetitiveEdge #BusinessLaunch

Achieving success with earned media requires more than just ambition; it demands strategic planning and precise objective setting. 👌 🖥 With Media InSite’s comprehensive media monitoring services, you’ll have the data and insights needed to make informed decisions and achieve your media objectives effectively. 📈 ✨ Ready to elevate your earned media strategy? Let Media InSite guide you to success! #earnedmedia #mediamonitoring #brandstrategy #MediaInSite #marketingtips #trinidadandtobago #caribbean #marketing #communications #publicrelations #brandperception #digitalmarketing #traditionalmedia

Is your company harnessing the power of media monitoring? If you're still on the fence, allow us to paint a picture of why it's an indispensable tool for your business. #pr #publicrelationsagency #mediamonitoring #sociallistening #mediamonitoringaustralia #socialmediamanagement #socialmediamarketing

Is your company harnessing the power of media monitoring? If you're still on the fence, allow us to paint a picture of why it's an indispensable tool for your business. #pr #publicrelationsagency #mediamonitoring #sociallistening #mediamonitoringaustralia #socialmediamanagement #socialmediamarketing

I love using #data to enhance a #PR #thoughtleadership program. Why? Because it works. And it helps tell a more thorough, comprehensive story about the problem a brand is working to solve. Here's an example of how we used data to drive real results for Actium Health (A Syllable Corporation) - A 300% increase in media coverage month-over-month - Driving 1/3 of the company’s leads - A significant increase in MQLs (marketing qualified leads) (And here's an article I wrote on the subject for MedCity News https://lnkd.in/ewATPN-c)

Did your PR campaign hit the mark? Understanding your results is key to success! IMCWire breaks down PR Measurement 101: Track reach and impressions: How many people saw your message? Measure engagement: Likes, comments, shares - did your message resonate? Analyze website traffic: Did your PR drive people to your website? Monitor brand mentions: What are people saying about your brand online? Track media coverage: Did your story get picked up by journalists? Turn data into insights and refine your PR strategy! #IMCWire #PRMeasurement #PublicRelations #PRTips #DataAnalysis #Metrics #CampaignInsights #BrandAwareness #MediaRelations

"Making headlines and shaping perceptions – our PR services are the key to a successful brand narrative." #pressrelease #pressreleases #pressreleaseservice #media #socialmedia #socialmediatips #socialmediastrategy #socialmediamanagement #pentatonix #pentatonixtechnologies #prpros #strategiccommunication #brandstorytelling #mediarelations #prmagic #crisismanagement #prstrategy #brandelevation #digitalprint #digitalpr #reputationmanagement #prconsultancy #prsuccess #mediamasters #brandbuilding #brandbuildingtips #digitalcommunication #innovativepr #brandvisibility #pentatonixtechnologies

Moving beyond traditional metrics, PR pros should embrace a holistic approach. Tools like Streem (Media Monitoring & Insights) provide accurate and real-time media monitoring. Read more: https://hubs.li/Q02CzcZ-0 #Streem #PRImpact