Are your local partner marketing campaigns not gaining adoption? Here's why 👇 It doesn't matter how much co-op you give your partners if you can't do these 2 things: 1. Drive results 📊 - With the tools and technology available today, you can manage your partner campaigns at scale while still optimizing towards leads. - Business owners may not be marketers, but they do know when sales are up. 2. Show the value of the campaigns 👀 - Marketing becomes intangible if a partner can't see, touch, or feel the results. Then the program is not working in their eyes. - So yes robust dashboards are great, but make sure you provide partners with a bite-sized version of results each month in an email to remind them. - Make your team accessible to walk them through their reporting, because sometimes sentiment is considered the most important metric.
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2moDon't forget you are selling against local competition as well to gain adoption to increase your brand's market share.