SproutLoud Media Networks

Brands, we love a good reporting dashboard. Partners only want the important info = Leads! This is due to a couple of reasons: 1. They don't have time. 2. They don't need data to make optimizations because you are on their behalf. 3. They may not understand the data. Give them access to all the data, but also give them the monthly recap with what helps drive revenue.

Imagine being able to A/B test at scale for your local partners... There are many nuances between your brand's corporate marketing campaign and local partners' media campaigns. 🧱 The brand is there to build and create demand for the product or service. 🪝 The local partner's campaigns are meant to capture that demand. Brands need the ability to test at scale to see what is working and what isn't. The quickest way to do this is to leverage your partner's data. This will benefit both you and your partners.

Brands, chances are your local partners are wasting their ad spend. Due to things like: - Google auto-optimizing for maximizing clicks - Turning on the partner network to lower the CPC ❌ Don't let this happen. Partners most likely are not seasoned marketers. Assist them with the knowledge, resources, or campaigns to ensure your partners are set up for success. Help them focus and report on real KPIs like cost-per-lead or Revenue 🤑 Catch all episodes here - https://lnkd.in/gsRte-7n

If only there were a better way 🤔 . Imagine if you could provide customizable creative for your partners. But, here is the best part. Local partners can only customize the areas you designate and the customizations fit brand guidelines. I know crazy right? Nope, it's possible with custom creative templates 👊

Brands, your first-party marketing data is gold. Use it to help your partners. You want your partners to be successful. So why not help them with marketing? Their other options are: - Looking to family and friends - Smart campaigns that auto-optimize - An agency that has never run a campaign for their vertical. Instead, you can offer co-op-eligible campaigns that actually drive results. No more setting and forgetting campaigns. Use your collective partner data to optimize each campaign. Send proactive emails with 1st party data to make recommendations. There is a theme here - Help them, help you!

Are your local partner marketing campaigns not gaining adoption? Here's why 👇 It doesn't matter how much co-op you give your partners if you can't do these 2 things: 1. Drive results 📊 - With the tools and technology available today, you can manage your partner campaigns at scale while still optimizing towards leads. - Business owners may not be marketers, but they do know when sales are up. 2. Show the value of the campaigns 👀 - Marketing becomes intangible if a partner can't see, touch, or feel the results. Then the program is not working in their eyes. - So yes robust dashboards are great, but make sure you provide partners with a bite-sized version of results each month in an email to remind them. - Make your team accessible to walk them through their reporting, because sometimes sentiment is considered the most important metric.

AD Crime never sleeps, but don't worry. Dan Davies 🚨 is here to help. You built a brand, and it needs to be protected. That's why we have brand guidelines. But you're not responsible for managing all of your partner's ads. There is a better way. Use custom creative templates to ensure that your brand stays consistent and that partner can customize them on their own. Get back to your day job. Hire Dan Davies (and his parent company). Find all episodes here on SproutLoud TV - https://lnkd.in/gnnNXqaA

You wouldn't set and forget your brand campaigns, would you? So why should your local partners? Your partners may not be exclusively selling your products or services. So that means they are also promoting other products and services as well. Make sure you are optimizing for the best possible performance, because you have a lot of competition for getting partners signed up on your marketing programs. Your competition = Local agencies, in-house marketers, and maybe a cousin or 2 😅 . The best way to ensure you can increase your market share and revenue is: 📊 Providing the best performance possible. 🔔 Being proactive with recommendations showing a high level of service which can be done in a scalable way. 🧠 Using your macro brand data that other agencies won't have. This will help get your partners better performance much faster and use years and millions of dollars of spend data to help them with their campaigns. Start using your data as your advantage!

Local partners are business owners, not marketers. Help them, help you with automated marketing campaigns. Why not create customizable local content and automate publishing to increase your brand's market share? Let's look at this example: You have 500 partners each with 200 followers on IG, Facebook, Twitter, and Linkedin. + 400,000 winnable organic impressions for your brand (that's 200 x 4 x 500) Make it easy, by taking the hassle of organic content off of their plate. O and Brand Managers 👇 Don't worry our AI-infused social tool will help you create up to 15 pieces of brand content with one prompt!

Most co-op gets used at the end of the year mostly due to fund accrual. But local partners need media in-market during their peak seasons. One of our clients has seen over 60% of all leads driven by partner campaigns during promotional periods. How can you make sure that partners have media in-market during peak seasons? 🗣️ Make sure local partners know when campaigns are available. 🆕 Create a nurture campaign to alert them of new creative for peak season promotions. One-time announcements are not enough! 📊 Share data of other local partners' success who have run co-op-eligible campaigns so they can know what to expect for performance. 🤝 Share brand-level data from your marketing campaigns and ensure they align with the campaigns you have made available to them.