SproutLoud Media Networks’ Post

SproutLoud is officially becoming Ansira.    And we’re using our combined expertise to help you achieve next-level growth across your partner ecosystem. With 220 clients, 1.6M users, local businesses, and 7.2B in funds managed, you can trust us to guide you toward greater marketing outcomes. Because there’s one thing that hasn’t changed: our commitment to your success. Have you followed Ansira yet? Give the page a like! Then, check out the comments to learn everything you need to know about the new Ansira. Learn more: https://lnkd.in/gEvJxjsr

SproutLoud and BrandMuscle are officially becoming Ansira. What this means for you: You’ll still have access to the same solutions you know and love... While leveraging even MORE market-leading technology to elevate your strategy. Because when three industry powerhouses come together as one, the results speak for themselves. Want to learn more about the new Ansira? Follow Ansira on LinkedIn.  Then, find everything you need to know here:  https://lnkd.in/gEvJxjsr

In a few weeks, we’re saying goodbye to SproutLoud... And we are ushering in a new era of local marketing innovation. SproutLoud and BrandMuscle are officially becoming Ansira. And we’ll be the first to say we’re better together. With the combined power of our market-leading solutions, you’ll get a single powerhouse platform that goes beyond anything the industry has seen before. Learn more about the new Ansira: https://lnkd.in/gEvJxjsr And be sure to follow the Ansira account! 

Our new CEO, Paul Tibbitt, has made a special announcement! SproutLoud is becoming Ansira. Now we are better than ever, together. Want to learn more about what’s changing? Find it all in the comments.

Brands, if you're skeptical of attribution, what do your local partners think about it? If they can't see 🙈 the actual lead being driven into their store, they probably don't believe it came from a campaign. But you can get around this by continually reinforcing the value of your campaigns. You can do this through campaign reporting calls, and monthly reporting emails. One metric that does resonate = Store Visits Which can be tracked across OTT, Paid Search, and Display. But make sure you explain how this works to remove any questions. Or call Dan Davies to get your evidence 😏 All episodes are available here - https://lnkd.in/g3ynm4S7

Local partners creating their ads on Canva usually doesn't end well 👀 It's probably because they aren't graphic designers. So why not build your own version of Canva for your branded assets? But with just one difference - Guardrails! Let them customize their offers, logos, or products they want to promote within an ad you created. And boom! ⌛️ Now you are not spending all your time customizing ads. 🔒 Your brand's identity is protected and locked in.

Brands, we love a good reporting dashboard. Partners only want the important info = Leads! This is due to a couple of reasons: 1. They don't have time. 2. They don't need data to make optimizations because you are on their behalf. 3. They may not understand the data. Give them access to all the data, but also give them the monthly recap with what helps drive revenue.

Imagine being able to A/B test at scale for your local partners... There are many nuances between your brand's corporate marketing campaign and local partners' media campaigns. 🧱 The brand is there to build and create demand for the product or service. 🪝 The local partner's campaigns are meant to capture that demand. Brands need the ability to test at scale to see what is working and what isn't. The quickest way to do this is to leverage your partner's data. This will benefit both you and your partners.

Brands, chances are your local partners are wasting their ad spend. Due to things like: - Google auto-optimizing for maximizing clicks - Turning on the partner network to lower the CPC ❌ Don't let this happen. Partners most likely are not seasoned marketers. Assist them with the knowledge, resources, or campaigns to ensure your partners are set up for success. Help them focus and report on real KPIs like cost-per-lead or Revenue 🤑 Catch all episodes here - https://lnkd.in/gsRte-7n

If only there were a better way 🤔 . Imagine if you could provide customizable creative for your partners. But, here is the best part. Local partners can only customize the areas you designate and the customizations fit brand guidelines. I know crazy right? Nope, it's possible with custom creative templates 👊