Stacey Kovalsky, M.S.’s Post

Frasers Group announces the departure of Ger Wright, Managing Director of Sport, who has played a key role in the company’s elevation strategy. While Wright steps down on November 30, her impact will resonate through Frasers' ongoing global expansion in sports retail. With strategic growth across the Benelux region and opening of new Sports World locations, Frasers continues to redefine sports retail on a global stage. Read more here👉🏻 https://lnkd.in/gfmrYE8A #ApparelResources #FrasersGroup #SportsDirect #RetailExpansion #GlobalGrowth #Benelux #SportsRetail #GerWright #LeadershipChange #StrategicAlliances #RetailInnovation #SportsWorld #RunningRetail #OutdoorGear #MarketExpansion #GlobalAmbitions #SportsMerchandising #NewStores #RetailStrategy #SportsIndustry #RetailLeadership #FrasersStrategy #TalentAndDrive #EuropeanExpansion #SportsMarket #RetailExcellence #RetailNews

One thing is clear: future viability in retail calls for even stronger networking 🤝   That’s why we've taken the next step in the evolution of our organization and SPORT 2000 International will become SPORT 2000 Group International.   This change reflects our commitment to deeper integration and strategic alignment across national borders. SPORT 2000 Group International and the national country organizations are closely networked, pursue a common strategic approach, and unite various retail formats under one roof. We are now moving even closer together, positioning ourselves even more purposefully for retail with a stronger role for the international organization and a new name.   In addition we are working intensively on SPORT 2000’s future with the establishment of an advisory board consisting of the managing directors responsible for the national organisations, who bring with them individual core competencies and in-depth expertise.   With this new structure, we are strengthening our role in sports retail, ready to meet the future with a unified and powerful approach.   #international #sport2000international #sportbusiness #retail

As someone that brokers deals between Tier-1 sports rightsholders and luxury brands, this LVMH x Formula 1 deal is one I've filed under 'deals I wish I did'... ! This is a brilliant, thoughtful partnership play from LVMH. There's a couple of things I like about this deal: 1. This is a great brand fit for F1's fastest growing audience: young, American women. 2. This deal taps into multiple brands within LVMH's portfolio and will likely expand in coming years. This gives LMVH multiple touchpoints (watches, fashion, champagne) while underpinning their identity as the home of luxury. 3. Consumer-facing brands are wise to capitalise on the tremendous growth of Formula 1. F1 has long been the home of technical B2B brands - leaving plenty of opportunities for culturally relevant consumer brands to create exciting new activations.

#Soccer is a critical passion point for marketers in multicultural America. That is why we are extremely happy with the latest addition to the #soccermarketing panel at our Summit next Tuesday: Andres Ivan Gonzalez, VP, Partnerships at City Football Group, the owner of iconic soccer clubs like Manchester City and New York City FC. Gonzalez will moderate a panel of leading brand marketing and subject matter experts; HP's Scott Decker, Bacardi's Edwin Hincapie and T-Mobile's Emma Velez-Lopez! #brandmarketing, #multiculturalmarketing #sportsmarketing Portada ------>>>>>> https://bit.ly/3tUTtyE #marketing #multiculturalmarketing #sportsmarketing #soccermarketing

As the Official Logistics Partner of Crystal Palace Football Club, a compelling illustration of the power of impactful branding was witnessed during one of their fixtures, where our prominent logo graced the LED displays, seen by millions of viewers the world over. This visual spectacle has sparked lively discussions among our extensive network of clients, suppliers, collaborators, and staff. The question arises: What elements contribute to such a positive impact? 🌟 Eye-catching brand aesthetics 🌟 Precise and clear messaging that resonates effectively 🌟 Highlighting core services that position Ziegler at the forefront of the logistics industry With a global audience tuning in, we are successfully enhancing our brand exposure on a huge scale. The strategic placement of the brand at a high-profile sporting event like a Premier League match has proven to be a dynamic means of elevating the company's visibility and influence and we look forward to more of the same with the Eagles! #SupplyChain #SupplyChainManagement #Freight #FreightForwarding #CargoFreight #RoadFreight #AirFreight #OceanFreight #Logistics #CustomsClearance #LogisticsPartner #CrystalPalace #CPFC #Football #PremierLeague #FPL

Popularization of #luxury continues: The Arnault family acquisition of a majority stake in Paris FC reflects the continued expansion into sports following investments in the Olympic Games and Formula 1. This move proves once again LVMH global influence by aligning luxury with major cultural and sporting platforms. And, hold on, PSG! #LuxuryStrategy #BrandExpansion #BusinessDevelopment #MarketingInnovation #LuxuryLeadership #SportsMarketing

⭐ Breaking Down UEFA's Business Case for Women's Football: Finding the Right Brand Messaging Effective messaging for brands in this space taps into the core values associated with women's soccer—entertaining, inspiring, and family-friendly, with players seen as good role models and recognized for their professionalism. Here’s how brands can successfully engage in this space. 💡 Effective Messaging Insights: • Brand and Club/League Alignment: Brand messaging should be in sync with the ethos and culture of the club or league. This harmonization resonates more authentically with existing fans and attracts new supporters who identify with those values. • Player-Centric Campaigns: Leverage the approachability and relatability of players to build campaigns. Fans appreciate when marketing focuses on players' stories and personalities, which enhances engagement and connection. • Emotional Resonance: Capitalize on the naturally inspiring aspects of women’s soccer. Emphasizing stories of perseverance and success can create powerful emotional ties with the audience. 🏒 Case Study: Molson Coors Beverage Company "See My Name" Campaign Molson demonstrated effective brand messaging with their "See My Name" campaign for the PWHL. By redesigning the team jerseys to feature player names prominently, Molson prioritized player recognition over brand visibility. Launched on International Women’s Day, the campaign effectively aligned with empowerment themes, enhancing the league's and Molson's shared values. Despite covering their logo, this strategy increased Molson's visibility, showcasing the power of value-driven strategies. 🧠 Conclusion: Effective brand messaging elevates visibility and optimizes ROI by resonating deeply with the target audience. For marketing executives, understanding how to leverage the unique attributes of women's soccer/sports can transform typical sponsorship opportunities into powerful engagement platforms. This strategic messaging draws attention and fosters genuine connections and loyalty, ensuring that these investments yield substantial and lasting returns. --- 2022 data from UEFA's 'The Business Case for Women's Football' report [https://lnkd.in/eBh-uEBd] is shared here for analytical and commentary purposes only, without claiming ownership. Credit for data goes to the original source. The analysis and commentary are my own and not endorsed by UEFA or any related entities. Molson's "See My Name" campaign: https://lnkd.in/eJ5jRTZD #WomensFootball #WomensSoccer #WomensSports #MarketingInsights #MarketAnalysis #Branding #SportsMarketing #SportsBiz #FIFA #UEFA #Sponsorship #SportsSponsorship #BrandActivations #BrandSponsors #BrandMessaging #WomensHockey

It was an incredibly inspiring morning at the SMCC- Sponsorship Marketing Council Canada February Breakfast Forum in recognition of Black History Month as we were immersed in conversations with trailblazers, visionaries, and true crusaders for change. Under the expert moderation of Barry Alexander, Chief Marketing and Diversity Officer at the Canadian Marketing Association, we were privileged to hear compelling insights from industry leaders such as Mark Fraser of the Toronto Maple Leafs MLSE (Maple Leaf Sports & Entertainment Partnership), Tse Daniel of The Black Academy, and Alica Hall of Nia Centre for the Arts. Their shared case studies not only showcased current successful partnerships but also highlighted untapped opportunities brimming with immense potential. These discussions underscored the importance of ongoing dialogue among Canada's corporate sponsorship leaders. By nurturing these conversations, we can harness the full potential of Corporate Partnership collaborations to support Black properties and make a significant impact in Black communities every single day of the year. Together, let's continue to break down the systematic barriers that have persisted for far too long. It's truly heartening to witness the commitment of everyone involved to drive meaningful change. Shawn Small Justin Senior Lola Tsai Small Suzanne Duncan Raffy Fermin Haspreet Singh Hooda Jared Wall Julian Franklin Roxanne Khasow #WeRiseTogether #BlackTalent #BlackHistoryMonth #Sponsorship #Marketing #Brands #Partnerships #blacklivesrising #artsandculture #blackmedia

Good article showing how global businesses like LVMH view Formula 1 as a valuable tool for positioning their brands and reaching consumers around the world … interestingly there are as many if not more B2B partnerships also taking advantage of the business opportunities from being involved in F1; read more below ⬇️ … LVMH Took Over the Paris Olympics. Now It’s Snagged Formula One. https://lnkd.in/eeiRZm5s

Here’s a retrospective look back in time at Deckers Brands first EU tradeshow in 2003 - and yes, that's really me!! Trade shows are pivotal for brands aiming to explore #newmarkets and #expand their reach. UGG Australia’s journey is a prime example. Initially a small brand within Deckers, a Santa Barbara-based shoe company, Ugg Australia utilised the #tradeshow environment to break into the European market with limited funds. Amidst the vibrant exhibition spaces, Ugg Australia showcased its #products, engaged with potential #partners, and tailored its approach to meet #localdemands. This strategy was transformative, securing agreements with the UK, Italy, and Spain, and propelling the brand into a new market. Trade shows not only enhanced their visibility but also facilitated its transition into a multi-continental player, underscoring the value of integrating trade show participation into international sales strategies. UGG Australia’s story is a testament to the unparalleled opportunities trade shows offer for brands looking to expand and innovate 🌍✨ Send me a DM if you’d like to find out more on what a tradeshow could do for your business.