Starlight Digital LLP’s Post

Safari. A browser that's actually private. Privacy is one of the seven core values at Apple. We build it into everything. #apple #safari #privacy

Security as a selling point. Even with the logo adapted as a padlock 🔓 The Internet to come #privacy #advertisement #internet https://lnkd.in/dnNXrgtP

Ads like this suggest Apple’s privacy protection technology is the only thing preventing the world from accessing your most personal health information. However, it falls short of taking any responsibility for creating vulnerability by collecting, storing, and using your data in the first place. Striving for excellence means demanding more, especially when it comes to your digital footprint and just because a service is advanced doesn't excuse compromises on your privacy. Your data is not a commodity, and your permission is non-negotiable. If companies like Apple are truly dedicated to “helping” keep user information private, we suggest a revision of their notoriously verbose privacy policies: “The data Apple collects about you is outlined in its privacy policy, which runs to about 4,000 words [...and…] multiple privacy guides for its individual products and apps [...] in total they hit around 70,000 words.” * At the Web3 ID Coalition, our commitment to a decentralized future empowers individuals for economic opportunity, freedom, and security. The Web3 ID Coalition addresses critical issues like Big Tech's control, identity theft, and more. Join us as we advocate for policies that empower individuals and businesses in the Web3 transition. What steps should Apple take today to safeguard user privacy protection? #NotFarEnough #OwnYourData #DataPrivacy #DigitalIdentity *https://lnkd.in/gDkyETxF

Details of #Apple's new version operating system have been published. There are #important changes for consumers! https://lnkd.in/djsWQAk3 "Apple Intelligence sets a brand-new standard for privacy in AI. It’s designed to protect your privacy at every step and is integrated into the core of your iPhone, iPad, and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy" https://lnkd.in/dj9C6hZp

#Apple #Intelligence sets a brand-new standard for #privacy in #AI. It’s designed to protect your privacy at every step and is integrated into the core of your #iPhone, #iPad, and #Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking #PrivateCloudCompute, Apple Intelligence can draw on larger server-based models, running on #Apple #silicon, to handle more complex requests for you while protecting your #privacy. https://lnkd.in/dfb83pQn

Apple's latest privacy initiatives have sparked considerable discussion: these include advanced tracking protections in #Safari and enhanced #privacy permissions for photos and communication safety. Some insights: - #Apple's marketing positions #privacy as a fundamental right, with features like Live #Voicemail and #NameDrop designed to keep user data secure and private. - This said, its commitment to privacy does not exclude Apple from leveraging user data internally to refine its ecosystem and enhance services. - Apple's model essentially creates a de facto privacy environment. While user #data is protected from third-party #access, Apple still uses it to deliver personalized experiences and improve its products, consolidating its competitive advantage. - Notably, publishers have criticized #AppleNews' monetization due to its stringent privacy policies, which limit the use of highly targeted #ads and #ProgrammaticAdvertising. - This said, with such a marketing push, it's difficult to believe people won't care about privacy more. The difficult part to predict is just how they will define it - Google, with its #Android and #ChromeOS (and #Fuchsia) operating system, may follow suit 📺 Watch Apple's latest privacy ad here:  https://lnkd.in/dKbYAWrG #Privacy #TechInnovation #DataSecurity #Apple #DigitalTransformation #CLevelInsights

This Week’s Top Apple News: 🔒 iPhone security is at the center of the DOJ’s case against the tech giant, as they are accused of “wrapping itself in a cloak of privacy, security, and consumer preferences to justify its anti-competitive behavior.” 🤖 The IOS 18 update will include 4 new AI powered features including large language models and a generative AI app called iWork. 📉 Apple is down 12% since the beginning of this year- its poorest quarterly performance relative to the S&P 500 Index in over a decade. 

📢 **Mobilization against Apple and the DMA** 🌐📱 Apple is under investigation for non-compliance with the Digital Markets Act (DMA). The EU has opened three procedures, and ten European digital rights and privacy organizations have sent a letter to the European Commission to denounce Apple's alleged violations. The main points of infringement include the process for downloading apps outside the AppStore, the default browser choice, and the lack of interoperability between Apple devices and other systems. 🔗 **See the letter**: [Joint Submission on Apple DMA Non-Compliance](https://lnkd.in/eTEjmMZA) #Apple #DMA #Digital #Privacy #Interoperability #DigitalRights 🚀📱

Master Your Privacy! 🔒📱 Check out our article to learn how to block your number and hide your caller ID on iPhone and Android in just a few taps! 🚫📞 #TechTips #Privacy #PrivacyMatters #iPhoneTips #AndroidTips

This is not creepy at all ..... watch this video ⬇ Apple's new ads show how creepy it is when you're browsing the web and being tracked by other companies. They made an interesting video with security cameras following people around that turn into birds, then explode when someone switches to Safari. It's a creative way to show how Safari blocks trackers and keeps a user's information private, unlike some other browsers. This campaign of ads aims to showcase how Safari protects user privacy by blocking trackers, masking IP addresses, and controlling location data sharing, while other browsers allow tracking and data collection. "Apple’s aim is to remind folks of the privacy protections built into Safari – it was the first web browser to debut a “Private Browsing” experience in 2005, and since then that has been bolstered and is now locked behind Face ID, Touch ID, or a Passcode. Safari also blocks cross-site tracking, strips unnecessary trackers from links, and shades location data. Going a step further, Apple deploys machine learning to determine which sites might be tracking you under a feature dubbed “Intelligent Tracking Prevention.” When it spots a site tracking you, generally in the same vein as a cookie, Safari stops it and removes the tracker. You can see it working in real-time in the Safari Privacy Report on your device, which lists the sites by the number of trackers, the most common ones, and how many have been blocked or stopped." https://lnkd.in/et2PJV84 #privacy #security #cybersecurity #surveillance #ipaddress #trackers #cookies #locationdata #privacybydesign #browsing #securitycameras #datacollection #datasharing #ads #ai #llms #ml #genai