Starting Small Media’s Post

Name: Listen to Mike Salguero on ButcherBox | Starting Small Media posted on the topic | LinkedIn
Uploaded: 2024-02-16T21:10:46.564Z
Channel: Starting Small Media
Description: New episode out NOW with Mike Salguero of ButcherBox, reinventing the way America consumes meat. Listen as Mike shares insight from launching on Kickstarter, to leveraging their subscription model for retention. Watch here: https://lnkd.in/giAxBYjf #startingsmallmedia #butcherbox #startingsmall #founder #entrepreneurship Kerin Norton

Starting Small Media

1,473 followers

8mo

New episode out NOW with Mike Salguero of ButcherBox, reinventing the way America consumes meat. Listen as Mike shares insight from launching on Kickstarter, to leveraging their subscription model for retention. Watch here: https://lnkd.in/giAxBYjf #startingsmallmedia #butcherbox #startingsmall #founder #entrepreneurship Kerin Norton

Transcript

And then we launched the website the day after the Kickstarter ended and just went to town, shipped out the boxes. I think we had 1100 month one boxes, including the three month, six month and 12 month. And then called all of them. Hey, how's it going? Was this guy Nikki? Nikki Graham, Nikki, He called every single freaking person. How's it going? This is Nikki Graham. Just I'm trying to check in and see how your box is doing. By the way, we're going to do this as a subscription and we would love to have you as a member. Are you interested? We've got 35% of people to line up. And so right away we had about 400 subscribers, which I had said at the very beginning, if we have 1000 subscribers, this is a sexy business. And so we started with 400 and we were making like you know 20 to $30 profit on each each person. So you're starting with $10,000 profit, which you know then goes to pay a couple of interns and like things started rolling.

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Starting Small Media’s Post

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