Startup CPG’s Post

🌐✨ Transforming the Game: Explore how CPG and FMCG brands harness the collective power of the crowd for groundbreaking innovation! 🚀💡 ...and, dive into the future of consumer-driven brilliance here 👉 https://bit.ly/41204DK #crowdsourcing #crowdsourced #retail🛍️🌟

"Unveiling the Power of Consumer Promotion: A Game-Changer in the FMCG Industry! 🌟💼 In the fast-paced world of Fast-Moving Consumer Goods (FMCG), staying ahead of the competition is key. And one powerful tool that has revolutionized the industry is consumer promotion. Let's delve into why consumer promotion is not just important but indispensable in the FMCG landscape: 1. Boosting Brand Visibility: In a crowded marketplace, consumer promotion helps FMCG brands stand out from the crowd. Whether it's through discounts, coupons, or free samples, promotions capture consumers' attention and increase brand visibility, paving the way for increased sales and market share. 2. Driving Sales Growth: Consumer promotions have a direct impact on sales performance, driving short-term spikes in demand and revenue. By offering irresistible deals and incentives, FMCG brands can stimulate consumer purchases and drive sales growth, even in competitive markets. 3. Building Brand Loyalty: Effective consumer promotions not only attract new customers but also foster loyalty among existing ones. By rewarding consumers with exclusive offers and discounts, FMCG brands can strengthen customer relationships and encourage repeat purchases, ultimately building brand loyalty and advocacy. 4. Encouraging Trial and Adoption: For new products or variants, consumer promotions play a vital role in encouraging trial and adoption. By offering introductory discounts or free samples, FMCG brands can entice consumers to try their products, paving the way for long-term adoption and success. 5. Differentiating from Competitors: In a cutthroat industry like FMCG, differentiation is key to success. Consumer promotions provide FMCG brands with a competitive edge, allowing them to differentiate themselves from competitors and capture consumers' attention in a cluttered marketplace. In conclusion, consumer promotion is not just a marketing tactic; it's a strategic imperative for FMCG brands looking to thrive in today's competitive landscape. By leveraging the power of consumer promotions, FMCG brands can boost brand visibility, drive sales growth, build brand loyalty, encourage trial and adoption, and differentiate themselves from competitors. So, if you're in the FMCG industry, it's time to harness the power of consumer promotion and unlock new opportunities for growth and success! 💡✨ #FMCGIndustry #ConsumerPromotion #BrandBuilding #SalesGrowth #MarketingStrategy"

Ready to stay ahead in CPG? Dive into our blog for insights on Direct-to-Consumer and Challenger Brands. Uncover the strategies shaping the industry and elevate your understanding of CPG trends.

The CPG industry is always evolving, and keeping up with the latest trends is essential for businesses to thrive. In today's world, customers expect more from the brands they buy from, and companies must stay competitive to avoid being left behind. To stay ahead of the game, it's crucial to invest in the right areas. As we look towards 2024, there are several key trends to watch out for in the CPG industry. To ensure success, companies must make the following investments: - Personalization: Customers want personalized experiences, and companies that can deliver will stand out from the rest. - Sustainability: With environmental concerns on the rise, investing in sustainable practices and products is a must. - E-commerce: Online shopping is here to stay, and companies that can offer a seamless e-commerce experience will have a significant advantage. - Innovation: Keeping up with the latest technology and trends is crucial to staying ahead of the competition. By investing in these areas, your company can stay ahead of the game and meet the evolving needs of customers. What other trends do you think will shape the future of the CPG industry? Share your thoughts in the comments below. #CPGIndustry #Markets #Investments #Silo

Ready to elevate your CPG game? Dive into our blog for insights on Direct-to-Consumer and Challenger Brands. Uncover the strategies shaping the industry and stay at the forefront of CPG trends.

DTC: Why still so much unrealized value? We see three main priorities for FMCG companies when it comes to realizing the full value behind DTC (the order of priorities can change from one FMCG company to another): 1) Stop or turnaround the organic DTC initiatives that do not create or do not have the potential to create meaningful value. There are still way too many initiatives with no right-to-win, often inherited from the COVID era. They have low revenue, poor profitability and most do not have the potential to deliver large, profitable incremental omnichannel value (especially on food & beverage). Some under-leveraged gems exist though, mostly on Consumer Health and on DTC friendly categories that remain under-penetrated (cf. NRT or hair-loss prevention). Cf. our ten-criteria DTC assessment framework in our last DTC publication - https://lnkd.in/eNbKBFFk 2) Turnaround or sell DTC M&A assets. The longer we wait, the higher is the risk to destroy shareholder value. The write-off risk exposure in the FMCG industry is >$10bn. Too many DTC assets owners still sit on underperforming assets with no clear turnaround or exit plans. There are still significant value to be protected through a diligent consumer-centric turnaround approach (cf. our DTC turnaround framework included in our last DTC publication - https://lnkd.in/eNbKBFFk 3) Last but not least, we still see untapped potential on some DTC-friendly categories where there could be a way to execute DTC in a differentiated consumer-centric manner. Those require a granular approach to ensure to create large & profitable incremental omnichannel value cf. our consumer centric assessment approach in our last DTC publication https://lnkd.in/eNbKBFFk The value at stake that sits across the B/S but also P/L on those three above areas is significant, especially for some of the world largest FMCG companies Exciting & decisive times More in our latest publication on DTC: FMCG CEOs: Is DTC Dead? https://lnkd.in/eNbKBFFk To get the deck, pl. leave your name in comment To subscribe to our CEO newsletter: https://lnkd.in/eR8vDpvE Nestlé The Coca-Cola Company AB InBev PepsiCo Procter & Gamble Unilever Mars Mondelēz International KraftHeinz L'Oréal Danone Reckitt Henkel Essity The HEINEKEN Company Pernod Ricard Diageo The Estée Lauder Companies Inc. JDE General Mills Haleon Colgate-Palmolive Kellanova SC Johnson #fmcg #cpg #dtc #ecommerce Frederic Fernandez & Associates

Challenger Brands, Meet Illuminator. We are thrilled to announce that North Star has partnered with Worldpanel by Kantar to launch the UK's First Challenger Brand Shopper Insights Platform. Our mission has always been to level the playing field, believing that challenger brands shouldn’t have to make crucial business decisions without critical data and insight. ‘Illuminator’ – designed specifically & exclusively for challenger brands, was built to transform shopper understanding, and in turn, accelerate challenger brand growth. It's been custom-designed to give ambitious start-up and scale-up brands an unparalleled understanding of their existing and target shoppers key behaviours to then develop the winning strategies and tactics that will supercharge growth. With Illuminator, Challenger brands will now be able to understand & act upon 5 critical insights, which winning brands all understand: 👉 Which shopper behaviours are driving my performance? 👉 How incremental is my brand to the category? 👉 How well do I know my shopper? 👉 How are shopper behaviours impacting the category? 👉 Which Retailers are winning with shoppers… And why? This will fantastically complement our existing Polaris Platform and we can't wait to share it with you. Get in touch to be one of the first to get access: https://lnkd.in/erB6uMDF

CPG Marketing/Innovation Leaders: Just curious: have you been at the grocery shelf 🛒 lately, perused what’s there… then reflexively (and rhetorically) asked: “𝙒𝙝𝙚𝙧𝙚’𝙨 𝙏𝙝𝙚 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣?” (if you get the OG reference here, congrats! You’re a Gen Xer who grew up on fast food ads 📺). Well, I have, and I’ll say it again now: ”𝘐’𝘷𝘦 𝘯𝘰𝘵𝘪𝘤𝘦𝘥 𝘢 𝘥𝘦𝘤𝘳𝘦𝘢𝘴𝘦 𝘪𝘯 𝘳𝘦𝘢𝘭 𝘱𝘳𝘰𝘣𝘭𝘦𝘮-𝘴𝘰𝘭𝘷𝘪𝘯𝘨/𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘊𝘗𝘎.” So now I said it, but I still didn’t fully get WHY. 🤷♀️ …Until Mintel’s recent piece on the decline in CPG Innovation, cited that globally, 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯’𝘴 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘵𝘰 𝘵𝘰𝘵𝘢𝘭 𝘴𝘢𝘭𝘦𝘴 𝘥𝘳𝘰𝘱𝘱𝘦𝘥 𝘧𝘳𝘰𝘮 42% 𝘪𝘯 2019 𝘵𝘰 35%, 𝘵𝘩𝘦 𝘭𝘰𝘸𝘦𝘴𝘵 𝘪𝘯 𝘯𝘦𝘢𝘳𝘭𝘺 30 𝘺𝘦𝘢𝘳𝘴. This drop shows in my two “home” industries: Food/Beverage and BPC. So, I felt vindicated-slash-not crazy. And after reading it, I’m also more enlightened! 💡These 3 drivers of make total sense and reinforce what I’ve been seeing/feeling for some time. 𝗣𝗼𝘀𝘁 -𝗖𝗼𝘃𝗶𝗱 𝗟𝗲𝗮𝗻𝗲𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝗻𝗴𝗼𝘃𝗲𝗿 (my words not theirs): For necessary/obvious reasons, focus on “true” (read: riskier and more expensive) innovation during COVID took a nosedive 👃 and never fully recovered. The pragmatic shift to Renovation (i.e. Cost-driven product changes and flavor/pack changes) has detracted from Innovation even post, and now post-post pandemic. 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗟𝗮𝗯𝗲𝗹 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗡𝗲𝘄 𝗥𝘂𝗹𝗲𝘀: With consumers’ Value Above All mindset, the shift to Private Label, formerly known as “Trading Down,” benefits from a closing tradeoff gap to manufacturer brands. As retailers use AI to further digitize shopping, their support for their own brands is only likely to grow. 𝗕𝗶𝗴𝗴𝗲𝗿 𝗶𝘀 𝗡𝗢𝗧 𝗮𝗹𝘄𝗮𝘆𝘀 𝗕𝗲𝘁𝘁𝗲𝗿: Rapid growth by smaller disruptor/challenger brands has shaken up most categories. The Influx of M&A and VC support enables them to be nimble, fail fast…or take off! So, whether or not you agree with this diagnosis, I bet you’d agree, innovation sure won’t be any less important moving forward. 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙤𝙧𝙨—𝙬𝙝𝙞𝙘𝙝 𝙤𝙛 𝙩𝙝𝙚𝙨𝙚 𝙩𝙧𝙚𝙣𝙙𝙨 𝙗𝙚𝙨𝙩 𝙝𝙞𝙩𝙨 𝙩𝙝𝙚 𝙣𝙖𝙞𝙡 𝙤𝙣 𝙩𝙝𝙚 𝙝𝙚𝙖𝙙 🔨 𝙛𝙤𝙧 𝙮𝙤𝙪? #innovation #innovationstrategy #growth #insights

In the highly competitive Consumer Packaged Goods (CPG) industry, the difference between a successful product launch and a failed one often boils down to one critical factor: extensive market research. Did you know that 70 to 90 percent of new CPG product launches fail within their first year? The primary reason behind this is inadequate market research. This highlights the undeniable importance of understanding market needs and consumer preferences. The essence of market research in CPG ➡️ Identifying real needs: The first goal of market research is to ascertain if there's an actual demand for the new product and the unique value it offers to customers. ➡️ Understanding consumer behavior: It's crucial to delve into the shopping habits of your target audience, their preferences in packaging, the kind of messaging that resonates with them, and, importantly, their price sensitivity. ➡️ Methods to employ: The most effective way to gather this data is through direct engagement methods like focus groups, surveys, or interviews. In-person interactions are particularly valuable as they provide nuanced insights from potential customers. ➡️ Finalizing and positioning: The insights gained from this research are instrumental in finalizing the product features and determining its optimal position in the market. 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 Conducting thorough market research prevents a common pitfall: tunnel vision. It ensures that we don't just view the product from our internal company perspective but align it with the actual needs and desires of the market. Remesh offers an excellent list of survey questions that can be a great starting point. These questions are designed to extract meaningful insights, helping your team make informed decisions. Understanding your consumer is not just a step - it's the foundation of your product's success. Jacqueline Davies breaks down the complexities of product launches into 5 actionable steps. #MarketResearch #CPG #ConsumerInsights #ProductLaunch #BusinessStrategy 

Discover the Top CPG Trends of 2024! Want to stay ahead in within the CPG industry? Our latest blog explores the key trends shaping the industry this year. From DTC strategies to sustainability, find out how top brands are innovating to stay competitive. Read the full blog here: https://lnkd.in/ewgptv59