Stephanie McCarty’s Post

🔑 The CMO & CFO Dynamic: Friend or Foe? 🔑 In today’s fast-paced business world, the relationship between the CFO and the CMO is more important than ever before. Yet all too often, marketing is seen as a cost instead of a value add, with marketing feeling like they don't have enough financial resources to make a difference, while finance feels like marketing is asking for too much or not delivering real results. Marketing is the function with its finger on the pulse of the industry and its customers, and done well, is the driver of revenue and growth for any successful organisation. By working together, these two power players can together drive business growth, mitigate risks and ensure resilience in the face of change, all of which leads to improved financial performance and sustainable business success. So how can this be done? 💡 Shared Goals: CFOs can support marketing by identifying goals, objectives, and budgets. Marketing can then showcase ROI and value. 💡 Informed Decisions: Joint collaboration allows for leveraging financial insights, leading to more informed marketing decisions and better optimised budgets. 💡 Joint Risk Assessment: Adapt strategies together to stay competitive during market shifts. 💡 Tech Investments: CMOs provide insights on tech improvements; CFOs analyse financial implications. Aligned investments ensure success and minimise risks. AND ABOVE ALL 💡 Trust: A true partnership is based on trust. The CMO and CFO must have awareness of and empathy for each other’s challenges and concerns. Unlock the power of a strong CMO-CFO partnership with our exec search dynamic duo: Sarah Daniels (Wallace) Daniels – Head of Practice for Marketing Jo Riley – Business Director for Finance   #Leadership #CMO #CFO #BusinessGrowth #Collaboration #Marketing #Finance #ExecutiveSearch #recruitment 

CFOs: you have no excuse for not understanding marketing measurement. CMOs hold the keys to the strategy, but CFOs hold the keys to the budget. Often, it is the finance motion that determines what channels get the spend, and what measurement methodology is the "source of truth." The amount of CFOs who still look at last click attribution to make those decisions literally disgusts me. Your job -- as CFO -- is to make the company money. That's it, that's the job. If you're a limiting factor to that, you're failing. And let me tell ya: most of you are failing. If you're not understanding the impact of marketing on incremental ROI, actual contributed revenue from marketing, AND you're making those decisions, you're failing. You owe it to yourself and to your company to learn this. It isn't hard. Click on my profile (or book time with me). Listen to your CMO. Marketing isn't just a cost center, it's often the basis of profitability. #cfo #incrementality #measurement #attribution

Unleash Synergy: Finance Leads Cross-Departmental Growth Finance can unlock superior growth. Sales & Marketing hold the keys, but collaboration remains siloed. Let's bridge the gap and drive financial success together. ❓ Why Collaborate? Here Are Three Key Takeaways: 1️⃣ Data-Driven Strategies: Combining financial expertise with sales insights and marketing creativity leads to data-backed strategies that are both innovative and profitable. 2️⃣ Alignment for Success: Collaboration between finance, sales, and marketing fosters a shared vision, simplifying goal setting and maximizing efficiency for the entire organization. 3️⃣ Innovation through Expertise: Merging departmental strengths unlocks creative problem-solving and new opportunities, setting your business apart with groundbreaking solutions. 🤔 Let's discuss! How can your finance team work closer with other departments for growth? For the full live replay 👉: https://lnkd.in/gF7E5RT5 #cfo #freshfpa #fractionalcfo #finance #insights #financeleaders #professionalgrowth #fpa #fpanda #business #virtualcfo #business #leadership #relationships #learning #knowledge #freshcfo

Ironically, the era of the “accountable CFO” is upon us. Gone are the days where it’s sales, then marketing, then product that get scrutinized when revenue targets are missed. Today, investors, CEOs, and the broader organization expect Finance to lean in and truly partner with the rest of the business. Aligning Finance math and Go-to-Market math the smartest place to start. It’s also the hardest place to start. Especially if you care to bring the people behind finance, sales, and marketing into alignment (and you should). Just because you got all the data into one place doesn’t mean you’ve created alignment or driven accountability.

Six ways CFOs find the time to unlock their full potential: It’s hard to create outsize value when you have to manage the finance function’s daily and often urgent demands. But some CFOs rise to the challenge. http://dlvr.it/T5XK9N #StrategyampCorporateFinanceInsights #CorporateFinance #Strategy

When preparing for a product launch or market expansion, businesses often focus their go-to-market (GTM) strategy around marketing, sales and product. But there's a crucial player that can elevate your GTM plan from adequate to exceptional: the CFO. The CFO is the strategy architect who can provide the data-driven insights and financial acumen your GTM team needs to succeed, from crafting efficient campaigns to tracking launch KPIs to building evidence-based roadmaps for sustainable growth. Are you leveraging the full potential of this essential collaboration? Swipe through our graphic below to understand the essential role of the CFO. Then, dive into our full article here: https://lnkd.in/g5JrN8Vb #cfos #finance #gotomarket #businessgrowth #businessoperations

According to McKinsey, the CFO is "tasked with identifying the organization’s largest opportunities for value creation". But what about the Chief Marketing Officer you say? At Cimply LLC we believe that the most successful Marketers have a strong grasp of the financial workings of the company, and an even stronger connection with the Chief Financial Officer. Here is a rundown of multiple pieces from McKinsey to help you level-up your knowledge and approach to building a great partnership with your CFO. https://lnkd.in/dG_VHP-J

CFOs 20 years ago: It doesn’t matter what the company is selling. The CFO is the guardian of financial statements. Today: Financial statements are not reality, says CFO Greg Lopez. The *real* reality in a business is operations: sales, marketing, operations and technology. The CFOs real role is to go *beyond* financial statements: 🎯discover relationships between variables at the business 🎯Understand what makes a business tick 🎯keep stakeholders informed with the latest data and guidance. 🎯Lead with a commercial mindset 🎯Bring credibility with your partners Catch the full conversation with Greg Lopez in conversation with Glenn Hopper in FP&A Today.

Driving digital transformation as a CFO requires navigating a series of complex steps. In an article for CFO.com, Brian May, finance chief [LD1] of a food service company, shared five lessons he wished he had known before embarking on his journey. One key learning experience was the importance of clearly defining goals and expectations from the outset. "One of our biggest missteps was not thoroughly defining what we intended to achieve from different perspectives — IT, employees, customers and the executive team," he wrote. Read the rest of the story at tinyurl.com/2s3mevy2. #2024INGFINEXCFOoftheYear #GameChangerDifferenceMaker

Love is in the air...for your business? 😍 Forget traditional RFP's, imagine finding your business's perfect match: a Fractional CFO. As we celebrate Valentine's Day, ditch the spreadsheets and delve into synergy, alignment, and growth for your business. Let's explore how Fractional CFOs ignite passion fueled by strategy to grow your business from my conversation with Mosaic.tech ❤️ Three key takeaways from this conversation: 1️⃣ Perfect Match, Smooth Path: Finding the right fractional CFO who aligns with your vision, developing strategies for business growth. 2️⃣ Expert Help, Smart Costs: Get affordable strategic finance leadership & guidance at fraction of the costs of a full time hire. 3️⃣ Fresh FP&A Fresh 𝗙inancial 𝗣artners & 𝗔dvisors: Go beyond just hiring another consultant and don't suffer from fractional CFO remorse. For chocolates & flowers! This Valentine's Day, gift your business with fractional CFO company to help your growing business. Swipe right 👉 Grow with Fresh FP&A and schedule your free consultation at www.freshfpa.com. For the full conversation 📽 https://lnkd.in/gAqGwtA8 #valentinesday2024 #financial #leadership #businesstransformation #freshfpa #freshcfo #cfo #fractionalcfo #virtualcfo #fpa #fpanda #freshcfo #virtualcfo #ceo #founders #owners #finance