Paro’s Post

For chief marketing officers aiming high, the chief financial officer needs to become your best friend to shift marketing from a cost center to a strategic powerhouse. Here are five savvy strategies for CMOs to sync up with their CFOs: https://lnkd.in/eHhZVZBs #marketing #privateequity #cfo

Within your typical go-to-market (GTM) strategy, there's an often overlooked player whose contributions can mean the difference between a winning launch and a costly misstep: the strategic CFO. Today's CFO is a collaborative partner, providing the financial insights, predictive modeling and data-driven discipline needed to guide critical GTM decisions and drive sustainable revenue growth. Partnering with a CFO is no longer a nice-to-have, it's a necessity for: ⚖️ Defining success metrics that balance brand equity and financial return. 📊 Utilizing market data for accurate sales forecasting and resource allocation. 📏 Measuring campaign ROI to optimize marketing spend and tactics. Discover the potential of a CFO-supported GTM strategy – swipe through our graphic and read our full article here: https://lnkd.in/gGESMNFN #cfo #futureoffinance #finance #businessgrowth 

The C-suite has spoken Cost management is front of mind in 2023 Up 74% from 2022 as a priority And not just for the CFO either… CEOs, and therefore investors care deeply about this. It’s share price impacting! What does that mean for you if you work in sales? Expect much more scrutiny all the way up to CFO on your engagements Check out the comments for 3 big things you can do NOW to keep your deals on track 📌 Let me know what you think? 📸 screenie from Gartners latest research link also in comments #sales #dreambig #management

Are CFOs and CMOs effectively measuring success together? Explore collaboration strategies revealing how aligning financial and marketing metrics is crucial for accurate performance evaluation. https://lnkd.in/d6MHtT7 #privateequity #cfo #finance #strategy

Are CFOs and CMOs effectively measuring success together? Explore collaboration strategies revealing how aligning financial and marketing metrics is crucial for accurate performance evaluation. https://lnkd.in/gpjFwf6w #privateequity #cfo #finance #strategy

For chief marketing officers aiming high, the chief financial officer needs to become your best friend to shift marketing from a cost center to a strategic powerhouse. Here are five savvy strategies for CMOs to sync up with their CFOs: https://lnkd.in/gchaCPJK #marketing #privateequity #cfo

Is the Happy tension between CMO and CFO blurring the business objective . Are they donning the hats of a leader or looking only at their functional objectives . If CFO looks at financial metrics and CMO looks at awareness , CEO will be at loss of words. May be have a financial guy in the marketing domain too to bridge this transformation #marketingtransformation#financialgoals

Did you know employee turnover costs $1 trillion annually, with half of employees actively seeking new opportunities? Meanwhile, marketing spending hits $1 trillion, yet 75% of CMOs struggle to quantify ROI. Join me for a presentation where I'll share best practices and streamlined processes to address both challenges head-on. #EmployeeRetention #MarketingROI #BusinessGrowth #ArgyleDigital #Finance #CFO. Register now:

The best CMOs learn the language of finance. Undeniably it makes them a better businessperson and P&L owner. Similarly, the best CFOs are the ones who understand the language of marketing. A CFO's job is to understand where the drivers and levers of growth for the company are. And a CMO's job is to make sure marketing is the CORE driver of growth. Both functions can learn a lot from each other. And when they do, the outcome for the business is undeniably better. #NothinButLoveForMyCFOs #AdviceForBuddingCMOs