Stephen Huneau’s Post

“Gen Z shoppers are contradictory.” “Gen Z shoppers are paradoxical.” Or so say many published reports and studies out there. But what if there’s more to this generation than meets the eye? And what if all their so-called contradictions…aren’t? This summer, #pepviz is excited to share our data & insights into #GenZ, the generation poised to become one of the most valuable growth cohorts in food & beverage. To learn more about Gen Z and how to turn the Gen Z “paradox” into actionable insights and effective shopper programs in partnership with PepsiCo, read the article here: https://bit.ly/pepviz-genz     Bryan Santee Cara Keating Kate Garner Kent Montgomery Ellen Webb Erin Ness Cathey Ryan Sexton Chris Yemma Valeria Rivas Shannon Amundson

Think #GenZ is a walking contradiction? The latest #pepviz article argues this valuable shopper cohort might not be as contradictory as you would think. Check out our perspective on Gen Z and how to turn the Gen Z “paradox” into actionable insights.

Why the GenZ paradox... isn't? Thanks to our partners Ancient LLC, who brought us NoLie Communications and Public Display of Affection (PDA) on board to help launch the latest #pepviz article. This piece dives into the so-called contradictions of #GenZ, revealing they might not be contradictions after all. Give it a read, leave a like, and share your thoughts! Check out the article here: https://bit.ly/pepviz-genz

Food and beverage founders who are struggling to get into big box retailers, tag your company and what stores you're currently in and I'll comment where you should go next. I know how hard it can be to start those conversations. #cpg #foodandbev #founders

Save the Date for Thursday, June 13th from 1:30 - 5:30 PM! Frain will host members of the CPA, The Association for Contract Packagers and Manufacturers and Chicagoland Food & Beverage Network for insightful sessions and networking. This year's theme: "Charting a Path for Success: Navigating Tomorrow's Technology and its Impact on CPG Manufacturing." Registration opening soon. #ContractPackaging #FoodandBeverage #Networking

The new battle cry for all food brands: “You gotta get the food into the people!” : ) This is where sampling is SO important. Learn all about the strategy of in-store demos and product sampling here: https://lnkd.in/dPMYyVq9 HOST: John M. Bertino CEO The Agency Guide GUEST: Angela Rakis CEO Favorite Daughter, LLC PS: This is Part 3 of Season 4 all about Food and Beverage Industry Marketing!

This is not the economy to be wasting money in 🤑 It was great to talk to Gareth Turner from Big Black Door about their 3 step process for Marketing Strategy at the Bread & Jam Festival advising challenger food and beverage brands. ‘Measure twice cut once’ was great advice for all of us. ✂️ #fmcg #marketing #strategy

Thanks for hosting us Hamish Campbell and the team at New Zealand Trade and Enterprise for the quarterly Food & Beverage catch up. It was great meeting some of the emerging brands scaling into Australia including Dre Hart, Cameron Bignell and Will Staples and Craig O'Loughlin. Great to catch up with Dave Young again since our chance meeting at LAX! Looking forward to the next one and more Icebreaker questions :-) Jeannette Connon Ian Kingham #nzbusiness #nzte #marketresearch #exportbusiness #data

The second episode of "Business Breakdown Case study" is here and this time it's about PepsiCo, the beverage, food and snack of the world ! In 1965, through the merge of Pepsi-Cola and Frito-Lay,PepsiCo - an American #multinational food, snack and beverage corporation- began its journey with a vision to provide high-quality refreshment products to the customers. Today, #PepsiCo is a global powerhouse, operating in over 200 countries with renowned brands like #Pepsi, #Lay's, etc. The reported net revenue of pepsico is $86 billion in 2023 and is still making substantial growth. 📈 Checkout their business strategies and initiatives they took to make their business a grand success! #CaseStudy #Business

In a busy marketplace, not standing out is the same as being invisible 😶 Standing out in the marketplace is essential for building brand recognition, loyalty, and sustainable growth in today's competitive Food & Beverage industry. If you need a hand with standing out from the crowd, contact Team Titan - we're here to help! 👋 #smallbusiness #brandconsultancy #fromstartuptoscaleup