Stephen Lean’s Post

Last week our MEGA BUZZ WIRE and STRIKE A LIGHT were out with KP Snacks at Ashby De La Zouch for their engagement event. 🚨The MEGA BUZZ WIRE is a giant sized version of the classic fairground challenge. All you have to do is get the loop from one end to the other without touching the wire and setting off the buzzer. It sounds simple, but it is not as easy as it looks, and it can be really character building to keep going time after time. 🚨The STRIKE A LIGHT game is a 1 or 2 player speed reaction table top game. It’s simple for your friends, family, or co workers to learn. The game is set on a table, with a blue zone, and a red zone. There are several buttons on the table that light up, along with a small score board. When the button lights on the game board light up within your zone (red or blue), you tap them as fast as you can. Both games are competitive and fun to play, offering excitement as the players try to react as quickly as possible and play head to head. For a memorable experience, contact the Fun Pro UK team. 📧 info@funprouk.co.uk ☎️ 02477220701 🌍 www.funprouk.co.uk #brandactivation #branding #marketing #exhibitions #corporate #gamehire #eventprofs #exhibition #engagement #marketing #conference #exhibitionstand #festivegames #gamehire #AwardNights #wellbeing #buzzwire #strikealight

𝗦𝗸𝘆𝗱𝗶𝘃𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗲𝗱𝗴𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘀𝗽𝗮𝗰𝗲? #IconicCampaigns-3 series In 2012, Red Bull launched a crazy campaign called "𝗦𝘁𝗿𝗮𝘁𝗼𝘀". They sponsored a man named Felix Baumgartner to skydive from the edge of space to show how far humans can go and how exciting extreme sports can be! 𝗚𝗼𝗮𝗹: •Push human limits. •Show the world something incredible. 𝗪𝗵𝗮𝘁 𝗪𝗲𝗻𝘁 𝗥𝗶𝗴𝗵𝘁? •Jump: Felix successfully jumped from 128,000 feet (about 39 kilometers) and landed safely. •World records: He set records for the highest jump and fastest freefall. •Huge audience: Millions watched the jump live on TV and online. •Brand boost: Red Bull became known for extreme sports and adventure 𝗪𝗵𝗮𝘁 𝗪𝗲𝗻𝘁 𝗪𝗿𝗼𝗻𝗴? •Risk: It was very dangerous (ofc) •Delays: There were some delays and technical issues before the jump 𝗪𝗮𝘀 𝗜𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹? i would say yes! • It captured the world's attention • Set new records • Red Bull became famous for doing something truly extraordinary. P.S. What other brands do you want me to cover? 🍪 Enjoyed this post? ↳ Follow me (Ananya raj ) for more such content. it’s worth it:) #redbull #marketing #brandstrategy

🚨 Fresh off all of watching the mother of all world feeds (AKA the Olympics) our very own Veronique Lou Lou drops a hot take! 🔥 So, where do you stand? 👉 Are World Feeds a necessary evil; still reigning as the gold standard for delivering content to the masses? 👈 OR… are they just relics of a bygone era in this world of personalized, custom content? Related: 🎮 Co-Streaming is crushing it in the gaming world, increasingly becoming the go-to move to maximize reach/impact. The subtle genius behind "The New World Feed"? It’s about empowering Creators with additional storytelling resources vs. simply giving them video to talk over. The jump to the co-streaming bandwagon has been slower in the IRL sports world, but it means providing Creators with the ingredients for endless "Manning Casts," empowering them (to officially) bring their own flavor and audience to the mix.

Ever wondered how scared PewDiePie REALLY gets? 😱 We captured it LIVE with HypeRate for the Alone in the Dark launch. THQ Nordic took top YouTubers like PewDiePie, Gnu, and more to a real haunted house and WE tracked their heart rates as they faced their fears. 😨 Then, we turned that data into custom visuals and overlays that were integrated directly into their videos, letting viewers see their fear in real time. The result? A wonderful, authentic campaign that gave viewers a taste of the actual game and resonated with millions. Want to create a campaign that gets people's hearts racing? HypeRate can help you tap into the power of real-time emotions. Let's chat! 🚀

Great use of #AR to build brand excitement! Experiences like this are a great way to explore new ways to engage consumers. What’s the most interesting way you’ve seen #AR used by a brand?

This week in #COMM231 we discussed targeting and segmenting a market in order to maximize the impact of your messaging. Targeting is extremely important to a business as if they are not aware of who their customer base will be they will not be able to effectively sell their products. Not only that but it makes the group you are trying to sell to more manageable and by being specific you are increasing the likelihood of a quality interaction. Although this did not specifically discuss targeting, I have recently started watching a documentary series titled “Angel City” which follows the inaugural season of the first professional women’s soccer team in Los Angels, Angel FC. So far, I have found this show extremely fascinating as it strongly focuses on the business side of creating a professional sports team. During the second episode, the team’s management discusses ways to create consumer engagement for opening weekend and in doing so they had to clearly define who they want to target with their advertising and messaging. This was successful and they had a sellout crowd on their home opener. I have attached a link to the trailer for the series and if you are interested in sports and/or business I would highly recommend it. Video Link: https://lnkd.in/g7GmZi2i

Sports clubs can't drive fan engagement during the off season. ⛔ ... ... They have to! Creating content during the game season is easier with games happening frequently. But how can clubs keep the excitement alive when the season ends until it starts again❓ 🧐 Discover strategies to extend storytelling beyond the season's boundaries. Read about it here: https://lnkd.in/dWi39U6m ⚽ ⚾ 🏀 🏐 🏈 #FueltheFandom #Sportstech #offseasoncontent #digitalstrategy

Personalization. Immediacy. Value for time. Conveniency. In an #OptaForum 𝙼𝚊𝚐𝚒𝚌𝚊𝚕 𝙼𝚘𝚖𝚎𝚗𝚝, CSM Sport & Entertainment's Ryan Skegg gives the four prerequisites to engaging fans. Watch every session on-demand ➡️ http://bit.ly/44sTc41

YouTube has unveiled a new feature that could enable creators to build highly focused communities as an extension of their YouTube channels. Whilst the #Community tab has been around for what feels like ages, it’s really only facilitated one-way interaction, with creator’s posting content and their subscribers commenting in one long thread. The new format, which will roll out in 2025, will enable channel subscribers to start and share discussions. So, we could see a football club’s fans starting conversations about their favourite goals, the team selection for the upcoming game or posting user generated content from the ground – all under a team’s own YouTube channel. #Moderation immediately feels key to the success of this – ensuring that these are spaces that are authentic and enable honest discussion, whilst posts from community members aren't detrimental to the channel owner’s brand. Read more about the new feature in the latest edition of the Sports Loft newsletter. Subscribe here: https://lnkd.in/gy6ruFe Read it here: https://lnkd.in/eXwzaZc5 Also in this edition: 💸  Talking early-stage investment with ADvantage VC 🏈   Electronic Arts (EA) goes beyond games ⚽ Liverpool Football Club's feel-good branded content 🤓  Our recommended reads from the week

We can do it WORLDWIDE