Empowering Hospitality Through Innovation | Leadership, Performance & Wellness Coach | NED | CEO | Consultant, Advisor & Trainer in Luxury Hospitality
Does your restaurant have soul? One thing I teach my clients is that owning a restaurant is about creating an experience that touches you emotionally (and how to do that) My recent visit to a client in Malta was wonderful. The heart and soul of the ownership was already in every corner. They just needed to bring that out even more. Here's 5 things that set soulful restaurants apart: 1. Ownership Presence 2. Invested, passionate and engaged staff 3. A room that tells a story 4. Guests and the community are recognised as family 5. Everything is considered. Remember, a restaurant with soul is a place that becomes an institution. That's your aim as a restaurateur How do you think about soul at your restaurant? Drop your thoughts below!
Abso-SOUL-lutely! You said it so beautifully. Your words brought a smile to my face in memory of the openings I'm grateful to have been given responsibility for. The journey to ensure all the ingredients you've listed are always fresh, exciting, and joyful is a priviledge to be a part of. I wish all restaurant owners/leaders shared your perspective.
The food product needs to make sense and be representative and a part of your 5 points.
Completely agree. All of these points ensure that guests are likely to return to a restaurant vs. ticking it off their list as a one-time experience.
Reminds me of a track fitting for this sector... "I've got soul but I'm not a soldier" 🎶
I love this! And those 5 points are so spot on. I often think of the small Italian family restaurant I visited most weekends with my family when I was a child, and how the magic of that experience might be captured into today's digital marketing—it's all about moments!
People buy things mainly because of how it makes them feel. That's why creating a great experience is very important.
Great soul at Hosterlie de L’Abbaye de le Celle over the w/e. True Provencial presence overseen from time to time by the owner himself - Alain Ducasse.
Founder Wilde Toast | Drinks Marketing Agency Specialising In Strategy, Brand & On-Trade Activation
2moOwnership/leadership presence is vital - particularly post launch as your team have be an extension of the vision….and they need to learn first hand what that vision looks like. I also feel strongly that interior design can have a huge impact on the energy you feel in hospitality spaces.