Versace is promoting its Mercury sneakers by integrating into Murder Mystery within Fortnite. Players of Murder Mystery can explore an archaeological dig site and compete to be the first to find the Mercury sneaker, a digital treasure that provides them with special in-game rewards. Why is Versace in Fortnite? To reach young audiences, which are incredibly fragmented and more difficult to reach than ever. I've noticed more and more brands exploring integrations on Roblox, and it will be interesting to see if this trends grows on Epic Games' Fortnite. Want to learn more about brands in gaming? - Follow me on LinkedIn - Join 1.5K+ subscribers to my newsletter: https://lnkd.in/gHTSeePQ #fortnite #versace #fashion #marketing #epicgames
Incredible move by Versace, surely targeting the right audience. Gaming really is the new frontier for brands.
❤️🔥
Thank you for sharing, Stephen Dypiangco, MFA! This integration has been super fun to build and has well-received by our community!
Baris Gencel 😂😂
Managing Director @ Metavision
3moThanks for posting Stephen Dypiangco, MFA ! We had fun working on this one with Versace!