Stephen Dypiangco, MFA’s Post

Tommy Hilfiger created a fashion styling game with game publisher Tilting Point 👾 DOLCE&GABBANA released a wardrobe and video game accessory collection with gaming brand Razer Inc. Gucci has a virtual clothing line on Roblox. BALENCIAGA introduced a fit set collection, including new outfits, for Fortnite. Ralph Lauren launched clothing collections in collaboration with G2 Esports, Roblox, and Fortnite. Gaming is a $184bn-a-year business, it’s eternally growing, and it crossed the line to another domain - entertainment. That’s why Netflix is investing in its own line of games. That’s why Fortnite is hosting music concerts. And that’s why retail brands are so well positioned to be part of this ecosystem. Fashion and beauty will be completely infused in gaming during the next decade. What we’re seeing now is just the start. #gaming #ecommerce

Mattel, Inc.'s Barbie DreamHouse Tycoon is the top branded game on Roblox with over 20 million visits last month. Since coming out of beta last fall, the game has consistently been the most played branded game on the platform month in and month out. Since the start of 2024, the experience has averaged 22.8 million monthly visits. Current metrics: - 294M lifetime visits - 14 minute avg session time - 88% user rating - 104K Roblox group members What will be the next brand to dominate Roblox? Well if past performance is any indicator, it will likely be IP based and come from the world of entertainment or gaming. Want to learn more about Roblox and brands? - Follow Stephen Dypiangco, MFA on LinkedIn - Join 1.5K+ subscribers to my newsletter: https://lnkd.in/gHTSeePQ #roblox #barbie #gaming #videogames #entertainment #toys

🚨#TechTalk2030 Ranking #1 "Brand games: Roblox" 👉What's the secrets of the best 20 majors (Alo Yoga, Vans, Tommy Hilfiger, Gucci, Nike, Sunsilks Inc, TWICE®, The Chainsmokers Pvt Ltd, Miraculous, DC Comics, Cartoon Network, Sonic, Sanrio, Mattel, Inc. e.g.) of over 100? These are three simple tactics: 📍1. Ensure the game is fun and addictive. Collaborate with talented developers. Craft engaging gameplay loops.✅ 📍2. Team up with well-known creators. They can integrate brand elements into the games. Consider partnering through platforms like UGCverse for smooth collaborations.✅ 📍3. Keep the community hooked with regular events and updates. Give players new reasons to return and engage with your game.✅ Source: Yejin Lee #Roblox #Web3 #Metaverse #Games #AloYoga #Nike #Gucci #Mattel #TommyHilfiger #Vans

Mattel, Inc.'s Barbie DreamHouse Tycoon is the top branded game on Roblox with over 20 million visits last month. Since coming out of beta last fall, the game has consistently been the most played branded game on the platform month in and month out. Since the start of 2024, the experience has averaged 22.8 million monthly visits. Current metrics: - 294M lifetime visits - 14 minute avg session time - 88% user rating - 104K Roblox group members What will be the next brand to dominate Roblox? Well if past performance is any indicator, it will likely be IP based and come from the world of entertainment or gaming. Want to learn more about Roblox and brands? - Follow me on LinkedIn - Join 1.5K+ subscribers to my newsletter: https://lnkd.in/gHTSeePQ #roblox #barbie #gaming #videogames #entertainment #toys

🎮 LEGO Fortnite sets are dropping! Freshly announced, the LEGO Group has revealed four new sets that are now available to pre-order... - The LEGO Fortnite Battle Bus 🚌 - The LEGO Fortnite Durr Burger 🍔 - The LEGO Fortnite Supply Llama 🦙 - The LEGO Fortnite Peely Bone 🍌 Whether it's the NINE(!) LEGO Minifigures that are included in the LEGO Fortnite Battle Bus set or the iconic LEGO Fortnite Supply Llama that includes accessories such as Slurp Juice, Grappler and a Backpack - Fortnite fans have so much to discover as part of these amazing sets. Really looking forward to seeing customers' get their hands on these! ➡️ See each Product: https://lnkd.in/e6MbpExT 📰 Read the Press Release: https://lnkd.in/efgZBd_f #LEGO #Fortnite #OneLEGOTeam #JustImagine #Toys #ToyIndustry #Retail #RetailMarketing #Digital #DigitalMarketing #SocialMedia #SocialMediaMarketing #eCommerce #Marketing #Gaming #VideoGames #EpicGames #Tech #Technology Epic Games

Roblox or Fortnite? Which is a better fit for your brand? Depends on who you're trying to reach. "Roblox's audience tends to skew younger and leans into creativity and unique games, while Fortnite attracts a slightly older demographic that enjoys action and competitive gameplay..." - Michael Herriger, CEO of Atlas Creative I'd also point out that Fortnite's audience is predominantly male, while Roblox's audience is much closer to 50/50 males to females. What big differences do you see between Roblox and Fortnite? LMK in the comments. Read more about the differences between these top two platforms: https://lnkd.in/gwTSQRpy Sign up to my weekly emails newsletter for more info on Roblox and brands: https://lnkd.in/gHTSeePQ #roblox #fortnite #gaming

𝗧𝗢𝗞𝗬𝗢 𝗭𝗢𝗡𝗘 𝗪𝗔𝗥𝗦- 𝗧𝗛𝗘 𝗥𝗘𝗔𝗦𝗢𝗡 𝗕𝗘𝗛𝗜𝗡𝗗 We're excited to share with you an infographic that traces our creative journey in designing the Tokyo-inspired map for Fortnite. • "Ideas won't keep. Something must be done about them," remarked Alfred North Whitehead, a sentiment that resonated with us deeply as we embarked on this project. Our objective was not only to capture the vibrant essence and architectural marvels of Tokyo but also to integrate these elements seamlessly into the rich, dynamic world of Fortnite. • Through this infographic you will be able to understand our creative process, from the initial spark of inspiration to the meticulous execution that brought our vision to life. Dive into the narrative behind the map's creation, understand the motivations for choosing Tokyo, and see how we've transformed these ideas into a unique gaming experience that players can explore and enjoy. #Innovation #Gaming #FortniteTokyoMap #gamers #fortnite #marketing #creativity

Fortnitemares 2024 promises to deliver an enhanced Halloween-themed Fortnite experience with major collaborations featuring Saw, Disney, and The Texas Chainsaw Massacre. Starting October 11, players can enjoy an extended weekend filled with new skins, including characters like Marvel's Mephisto and Disney villains. Anticipation builds as the event concludes Chapter Five, season four, and sets up Chapter Six in December. Expect a Halloween pass from LEGO Fortnite and a new Rocket Racing season. The year's end will bring prominent updates, with speculation surrounding a LEGO Fortnite mode and more surprises from Epic Games. Read More: https://lnkd.in/eFi79S-7 #Fortnitemares2024 #FortniteEvents #GamingCollaborations #EpicGamesUpdates #HalloweenInFortnite

Interesting piece on the LEGO Group x Fortnite collab. A few thoughts: 𝟏) '𝐂𝐨𝐳𝐲' 𝐠𝐚𝐦𝐞𝐬 𝐚𝐫𝐞 𝐠𝐫𝐞𝐚𝐭 𝐟𝐨𝐫 𝐛𝐫𝐚𝐧𝐝𝐬 Epic Games already cleans up on deals despite so many modes being centered around guns. This unlocks new partnerships suited for different age ranges. 𝟐) 𝐓𝐡𝐞𝐲 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 Roblox's numbers last quarter were impressive not only for 70M DAU, but a staggering 2.3 hours played per day. These types of games allow for the same. 𝟑) 𝐓𝐡𝐞𝐲 𝐮𝐧𝐥𝐨𝐜𝐤 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 Creator-made experiences are in a rut right now, because what people come for is passing trends or a narrow view of what Fortnite has been. New modes whet players' appetite for variety, rewarding creativity & fostering further innovation.

Tycoon Maps is the hottest category in Fortnite's UEFN right now Why are Tycoons are taking over UEFN? Let's discuss ⬇ 🎮 First, what is a tycoon? Tycoons focus on gameplay where players manage resources, build up their infrastructure, and engage players with an economic simulation that gives players objectives and incentives to play the experience with purpose. 📈 The Trend Several Tycoon maps have been launched recently and have garnered super impressive player numbers. Currently there are 6 Tycoon maps in the top 50 UEFN maps, half of which were launched in the last week. Of the top 12 Tycoon games, Killer Tycoon, Mafia Tycoon, TikToker Tycoon, GameDev Tycoon, Billionaire Tycoon, and Manager Tycoon have all been started in the past week. This makes Tycoon the 3rd most played category in the top 50. The Box Fight category dominates with 10 maps and Tycoon ties Free-For-All with 6 maps in the top 50. 👀 My POV I'm glad to see creators seeing the potential with Tycoons. Playtime and retention are massive for map performance and success with the Fortnite's discovery system and Tycoon is an incredible game mode for that. I'm excited to see where this can go, there's still a ton of potential for growth and super creative ideas in the Tycoon space! #fortnite #uefn #gaming