Healthy Career Nurses’ Post

At Disney, we are all storytellers. Bob’s recent performance for Wall Street is a classic example. One skill I’ve honed in my career and worked hard to elevate in my time as a Cast Member is to tell data-driven stories (thank you Lisa Becket Jill Estorino Emmanuel Marques Courtney Shamitko Tom Aronson and countless others here at Disney that have helped me be a better executive storyteller). As a performance marketer, it’s easy to get caught up in metrics (let’s be honest: we can very easily measure our way into paralysis, boring our audience to tears along the way). But spoiler alert: Numbers don’t move people. Emotions do. Every. Single. Time. Bob immediately fired our imagination, infusing excitement, nostalgia, and anticipation in his announcements right out of the gate. Then he layering in the numbers that prove his point that we’ve moved from fixing to building. And it’s the sequencing of these two story elements that matters most. Make no mistake: your numbers are important. Critical, even. They reinforce your points, establish your credibility, and demonstrate your command of a situation. But here you see they intentionally took a back seat to his boundless, infectious optimism for the future. Why? Because facts and figures alone will never move your audience. But when you combine a solid performance story with an emotional call to action, you win the game. So regardless of your brand, your role, and your level, focus your time and attention on balancing these two critical story elements, making emotion center stage, and you’ll crush it every time. And as my friend Maui (coming back to theaters in Moana 2 this November!), would say, “You’re welcome.” #disney #disneyparks #disneycastlife #leadership

Change is the only constant. Disney's latest strategic move underscores what is a universal truth for all business owners: innovation is no longer a choice; it's a necessity. Disney's boss, Bob Iger, recently announced a series of bold steps to push the entertainment giant towards "significant growth". After all, if you're not growing, you're in decline. There's no 'standing still' in business. Bold steps include streaming Taylor Swift's Eras Tour and investing $1.5 billion in Fortnite creator Epic Games. Going big into the gaming world is a particularly exciting one for me (sorry, Swifties), as it means we could see some of Disney's iconic characters enter this interactive universe. Why make these changes? Disney is under pressure from investors and needs to push a few areas, such as a dip in streaming service subscribers and underwhelming box office performances. Can they turn the tide by embracing innovation and venturing into new partnerships? They can. Small business owners can take a leaf out of Disney's book. Things are changing out there. No, scrap that; they've already changed. Digital transformation has happened and will keep happening. Consumer behaviour has changed. Businesses must adapt swiftly or risk obsolescence. Disney's lesson? Embrace diversification and technology, and be willing to invest in future growth areas, even when the future is uncertain. #Innovation #SmallBusinessGrowth #StrategicThinking #Disney #UKBusinessCommunity

Year One of Iger’s second tenure was all about repairing the damage and forging Disney’s future. Today, though, there are signs that Disney is playing offense again. Iger has walked back comments that suggested he was willing to sell TV businesses, including ABC. At the same time, he is charging ahead with a plan to launch a full-blown ESPN streaming service, while also participating in a sports streaming venture with Fox Corp. and Warner Bros. Discovery. He has allowed film studio deputies to pump the brakes and focus on quality. He has slashed streaming losses significantly. In February, he announced a $1.5-billion deal with “Fortnite” maker Epic Games to create a digital universe featuring the company’s franchises. He brought Taylor Swift’s “Eras Tour” movie to Disney+. Disney’s stock soared, helping Iger vanquish Peltz. The DeSantis feud is, for all practical purposes, over, with the company solidifying a $17-billion expansion and investment plan for its Florida parks.

And further news that piqued my interest ... Disney's CEO Bob Iger announced exciting news during this week's earnings conference call! The company will be launching a standalone ESPN version in fall 2025, providing viewers with even more options to access ESPN without cable bundles. The platform's highly interactive nature will offer digital integrations such as ESPN bets and fantasy sports. Plus, the board has revealed a 50% increase in the upcoming semi-annual dividend in July compared to January's dividend and authorized share buybacks for the first time since fiscal 2018. In other news, Roblox (one of my favourite companies) shares have soared following the company's impressive quarterly results and a promising outlook for the upcoming fiscal year and beyond. The metrics speak for themselves: Bookings surpassed the estimated $902.6 million, Revenue is projected to be between $755 million and $780 million, Average daily active users increased by 22% year-over-year, reaching 71.5 million, Monthly unique payers also experienced an 18% year-over-year growth. Calling all Swifty fans! Disney has obtained exclusive streaming rights for Taylor Swift's tour starting March 15, with the uncut film featuring content not found in theatrical or digital purchase versions. #Disney #ESPN #Roblox #TaylorSwift #BusinessNews #EntertainmentNews. Not investment advice.

Disney, Fox, and Warner Brothers Discover (WBD) are forming a joint venture sports streaming platform. Why? Disney owns ESPN, Fox owns Fox Sports, and WBD owns TNT/TBS/Bleacher Report. Are they looking to team up against the tech companies that are eating into the last bastion of live TV? From a branding standpoint, it seems like a bad idea. You don't cannibalize a powerful brand like ESPN. That name is much more associated with "sports" than the other three words it actually stands for. From a business standpoint, it makes sense that content studios are worried about competing with tech companies and their unlimited budgets. If Apple TV+ doesn't break even, Apple can easily absorb that. It's harder for a network like Fox to lose money like that. Also, Disney hasn't been shy about the idea of spinning ESPN to another owner. Wouldn't this be direct competition to any potential suitor? Netflix just licensed WWE content, so it's starting to get into live programming. Maybe the NBA rights negotiations aren't going that well for Disney and WBD because of the tech companies trying to take their meal tickets. To me, it sounds like a way to cover up for bad earnings that are coming soon. If that's the case, I hope it's not the last gasp of legacy companies that are fighting to stay relevant. #branding #espn #disney

🚨 Warner Bros. Struggles: What’s Next for the Entertainment Giant? 📉 Network Revenue Drops: Warner's cable TV segment took a hit, with an 8% drop in revenue to $5.3 billion, driven by cord-cutting, low ratings, and a weak ad market. This is significant as cable TV is a major profit driver for the company. 🏀 NBA Contract Loss: The failure to renew the NBA contract has darkened TNT’s future, leading to a massive $9.4 billion impairment charge. The network's future without the NBA looks uncertain. 🎬 Studios Decline: Warner’s Studios segment fell by 5%, with video game revenue plunging 41%. The underperformance of "Suicide Squad: Kill the Justice League" and tough comparisons to "Hogwarts Legacy" contributed to this decline. 📈 Streaming Growth: On the brighter side, Max streaming platform gained 3.6 million new subscribers, reaching 103 million globally. The release of "House of the Dragon" at the end of June likely played a key role in this growth. 🔮 Zaslav’s Vision: Despite a tough quarter, CEO David Zaslav remains focused on the streaming strategy and isn’t considering breaking up the company. Can Warner Bros. navigate these challenges and find its footing, or are more drastic measures on the horizon? #WarnerBros #EntertainmentIndustry #StreamingWars #CordCutting #DhandaTheGreat #TNT #NBA #HouseOfTheDragon #MediaNews #BusinessUpdate #DavidZaslav #MaxStreaming

The Walt Disney Company proxy fight is over, Bob Iger is firmly in charge, and people are musing about what a good fit Apple could be as a Disney acquirer (fun to talk about, but I'm skeptical). More likely: Disney will continue to revamp its impressive set of assets to better suit a #streaming world (get used to the idea of paying for an ESPN subscription); will use #artificialintelligence to supercharge its productions but in ways that are likely to cause controversy (#ai, #workforce, #copyright); and will take its best shot at succession planning. Joined Jon Erlichman of Bloomberg to discuss. This proxy fight also illustrates how the economics of consumer attention are affecting public company stocks. And while Disney is nothing like a meme stock, I can't help but think of this recent Bloomberg column questioning whether stocks will "once again be pure tokens in a psychological gambling game": bit.ly/3U1xi47 (paywall-free, gift article).

Bob Iger's triumphant comeback at The Walt Disney Company isn't just about earnings—it's a masterclass in strategic leadership and workforce empowerment. Discover how Iger's bold moves, like partnering with Epic Games and #taylorswift, coupled with investments in his team, are reshaping Disney's future. Dive into the story of resilience, innovation, and workforce synergy.

Andrew Ross Sorkin asked Disney CFO, Hugh Johnston, the exact right question this morning: "Is Disney now a luxury brand?" Johnston's reply didn't confirm or deny, but the narrative of Disney's recent past is very much a story of raising prices mightily at parks, on cruises and at Disney+. Prices went up at their already highest priced theme parks and cruises in each category where they priced middle income consumers out of the market in the US. The story of the future depends on answers to two questions. Can the luxury experience trend continue? Johnston suggests that they have plenty of room to raise prices without losing park attendance or cruise bookings. The second question: Can Disney's media division start telling stories people will pay to view? Despite Johnston's confidence, that's a much less certain outcome. Disney overpaid for major content that has dramatically underperformed and led directly to Disney+ subscriber attrition. Streaming and media won't work unless the studio starts making quality content that people want to pay to view, again. Disney tells great stories. Will this latest one bomb at the box office or be a hit in 2024-2025?

This Disney+ launch was genius: PMMs, you should steal this social playbook 👉 Every Disney brand replied to the Disney+ launch tweet. All with funny on-brand messages in their POV. From Pixar to Star Wars and The Avengers. They created one epic thread. The result? Massive engagement for their launch 🚀 📌 Key takeaways for us PMMs: 1) Tap into your entire brand ecosystem 2) Stay true yo your brand voice 3) Coordinate for max impact Well played Disney! Well played 👏👏👏 h/t mkobach on X for the great thread