Steve Pere’s Post

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Fitness Director | Operation & Performance: GX & PT | Start-Up

5 Things that harms your Fitness business as a Gym Owner/Manager 1. Discounting Prices: Avoid undervaluing personal training and special classes. Quality services deserve fair pricing to maintain value, once you discount you can never stop, and the perceived value will decrease with it. A lot of ways to work around it. 2. Neglecting Staff Training: Regularly meet and invest in your team’s professional development to ensure high standards and motivation, create your education curriculum and teach them everything you know. 3. Not Tracking KPIs: Every peak and drop in your key performance indicators matter, from daily visits to lead vs conversion rate, from daily booking trend to top 10 spenders, the list goes on. They provide crucial insights for growth. 4. Not Communicating Personally: Engage personally with at least 80% of your members. Get to know their names, listen to their story. Personal connections enhance loyalty and satisfaction. 5. Not Doing Community Events: Host challenges and activities to foster a strong community and member engagement, your staff will love it, your members will speak about it, ice will be broken between staff and members, and other KPIs will get the boost from it. These lessons have shaped me as a manager. What’s your thoughts & Opinion? What’s your experience? Write them in the comments, let’s chat #FitnessManagement #fitnessmanager #GymOwner #Leadership #FitnessIndustry

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Kyle Anderson

Expert in Recruiting and Pre-sales with Customized Sales Training for Fitness and Wellness Studios.

4mo

Straight forward post 🤘 . My only thing is with discounts, and I don't have an answer, is literally every gym, concept, wellness studio gives them. If you're under a franchise, these discounts are sometimes mandated. In order for discounts to not be a thing anymore, everyone would have to stop using them. In my opinion, the whole not using discounts because it devalues your services is sort over overblown.

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