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Webhooks in Braze are a game-changer for marketers. They offer a way to connect two systems together to improve automation capabilities across the various touchpoints that make up your customer experience. Webhooks not only reduce the time spent on menial work —allowing marketers to focus on what’s truly important — they also expand the ways marketers can leverage Braze in tandem with other systems, such as using webhooks to trigger messaging, credit loyalty points, and create triggers for more personalized experiences. In this episode of Thread the Needle, Jesse Cohen, Solution Architect at Stitch, breaks down how to use webhooks, including: 〰 What a webhook is 〰 The difference between a standard API and a webhook 〰 Common use cases for webhooks 〰 Using action-based webhooks within Braze's Canvas Watch now: https://lnkd.in/g_wSeWCK

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