Sto Corp.’s Post

What makes a successful salesperson in today’s market? When it comes to achieving sales targets, especially in industries like Medical Equipment, what do you think is more crucial for success? 1️⃣ Technical Skills – Product knowledge, understanding technical features, and staying up to date with innovations. OR 2️⃣ Human Skills – Building relationships, communication, empathy, and influencing customer decisions.

"A Day in the Life of a Senior Technical Sales Specialist" People often ask, “What’s a typical day like in technical sales?” Here’s the truth: There’s no such thing as a typical day. Every day brings new challenges, but also new opportunities to grow. Whether it’s: ➡️ Conducting technical presentations for clients ➡️ Negotiating contract terms ➡️ Traveling to client sites for demos... It’s about adapting and staying curious. My success is driven by understanding each client’s specific needs and offering tailored solutions that add real value to their business. Are you also in technical sales? Share one key lesson you've learned on the job.

This might be an unpopular opinion: Any "non-technical" salesperson selling a technical product needs to be able to demo their own product without the help of an SE. I'm not saying we should hire technical experts as sales reps. But the most successful sales reps I've seen are the ones that take the time to deeply learn their product, the industry domain, and their prospects' daily lives. What's even harder is knowing how to flex that technical muscle without falling into a features/functionality rabbit hole. The most lethal sales reps are the ones that can hold their own in a technical conversation, but never lose sight of the big picture business value. Do you agree? #sales #salestips #thursdaythoughts

"Why Technical Sales Needs to Go Beyond Features" (Here’s why most clients get overwhelmed) As a Senior Technical Sales Specialist, I’ve learned one simple truth: Clients don’t just buy products—they buy solutions. Too often, I see sales presentations flooded with technical details, overwhelming prospects with specs and features. But here’s the catch: Your client doesn’t care about the tech itself; they care about what the tech will do for them. My advice? 🔸 Focus on outcomes 🔸 Solve their unique problems 🔸 Build long-term relationships by understanding their needs At the end of the day, you’re not selling a product—you’re delivering value. Let’s make technical sales about solutions not specifications. P.S. What’s one sales approach you wish you’d learned earlier in your career?

Seriously, this is like steroids for getting phone-ready. What do you do to ramp quickly into a new sales role? ***************************************** 𝑯𝒊𝒕 𝒕𝒉𝒆 𝒍𝒊𝒏𝒌 𝒐𝒏 𝒎𝒚 𝒑𝒓𝒐𝒇𝒊𝒍𝒆 𝒇𝒐𝒓 𝒎𝒐𝒓𝒆 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒍𝒊𝒌𝒆 𝒕𝒉𝒊𝒔!

🔧 What Does a Technical Sales Representative Do? A Technical Sales Rep is the bridge between technology and business! 🚀 They use their deep product knowledge to understand customer needs, providing tailored solutions that drive success. It's not just about selling it’s about educating clients on the benefits of technical products, addressing pain points, and ensuring long-term partnerships. 🧑💼💻 Their day? Full of demos, consultations, and turning complex tech into simple, impactful solutions! 💡 Have questions about how tech can grow your business? Drop them below ⬇️

🚀 Unleash Your Technical Sales Team’s Potential: A Comprehensive Guide 🚀 Check out these key takeaways from our comprehensive guide: ⬇ 1️⃣ Importance of Sales Engineering: Sales engineers bridge the gap between sales and customers, effectively communicating complex technical solutions. "Sales engineers empower sales representatives with the technical knowledge they need to engage in meaningful conversations with customers," says our guide. 2️⃣ Building a High-Performing Team: Hire candidates with both technical and sales skills, provide ongoing training, foster a culture of collaboration, empower decision-making, and set clear goals. "Encourage collaboration and teamwork among your sales team," advises our guide. 3️⃣ Best Sales Process for Technical Sales: A consultative approach, understanding customer needs, and tailoring the sales pitch are crucial. Additionally, a repeatable and scalable sales process, leveraging technology tools, and investing in training and coaching are key factors for success. Remember, the future of technical sales is bright! As businesses rely more on technology, technical sales teams play a vital role in selecting and implementing the right solutions. Position yourself as a trusted advisor and build long-term relationships. Ready to unlock your team's potential? Contact us today at contactus@thesalesengineeringcoach.com or call 833-842-5552. Let's elevate your technical sales game together! 💪💼 #TechnicalSales #SalesEngineering #SalesSuccess #ContentMarketing #TechnologyCompanies

Basic concepts play the vital role #linkedinLearningand to make it stronger, I have just finished the course “Technical Sales: The Role of the Sales Engineer” by John Care! Check it out: https://lnkd.in/dAyyZDt2 #salesengineering.