Stone Brewing’s Post

Why are brands that are supposed to appeal to men so boring? So often they're a flat dark grey with some bold type. And in a time when men are so often depicted as having the worst traits, surely there's space for more openness, creativity and sense of fun. Some industries come along, question it, do something that stands out – and get their rewards. Craft beer has emerged with a different approach in an industry typically thought of as male, but it's got broader appeal. The brands are seen as high quality, but also creative and fun. It was great working on the brand for Electric Bear – and wouldn't it be great if other industries were as open to a creative approach as the craft beer world? Let's break down more stereotypes – both for male and female audiences – and start doing things that are more interesting. #brand #brandidentity #design

Did you know that the iconic Coca-Cola bottle was designed to be recognizable even in the dark? Back in 1915, Coca-Cola issued a challenge to glass companies: to create a "bottle so distinct that you would recognize it by feel in the dark or lying broken on the ground." The winning design by the Root Glass Company of Terre Haute, Indiana, took inspiration from the cocoa bean, even though Coca-Cola contains no actual cocoa. This unique contour bottle design has become one of the most renowned global symbols of our time! It's incredible to see how a century-old design and branding strategy can leave such a lasting impression. What could this mean for us today? In a world oversaturated with brands and ever-shifting consumer landscapes, standing out isn't just about being loud — it's about being unmistakable. #BusinessTrivia #CocaCola #BrandIdentity #MarketingStrategy #DesignThinking

It is not actually the question is dumb or no ? Dumb question is easy to define there is no ambiguity about it . At least for the people who studied in the French Arabic Environment. The question is dumb when the answer is known? Like Do you support Terrorist? Are you expecting a yes answer ? So dumb question let’s put it aside . The management in general they are open to answer any questions? But they don’t want the real question the tough one . The one that is not easy to answer? And the problem is not the CEO , it is more the surrounding circle who feel embarrassed that someone had asked a tough question. And after that. They will just skip you . But they could have told you like there are things that can’t be asked in meetings and you perfectly understand that . You are not idiot. And you can just give them the question and let them deal with it Adding their talents 😁. The problem is fear that is it .fear even from money or from a lie . If it is a lie why you don’t give yourself chance to hear it . May be you will like it ?

This is exactly why researchers who are new to a research area, or even new to research can add valuable insights and depth to the analysis and findings. It takes a strong, secure and vulnerable leader to draw out these fresh and important perspectives.

Today we celebrate Packaging Design Day in the USA! 🎉 A significant occasion that invites us to take a look at the fascinating world of packaging design, especially in Hall 9 during ProWein 2024. As a platform for innovation, the Packaging Area not only offers aesthetic diversity, but also increasingly emphasises the importance of sustainability. Visitors to the Packaging Area at ProWein can explore the art of packaging design in greater depth. After all, we often decide to buy a wine based only on its appearance, without tasting it first. Packaging design therefore plays a decisive role in the purchasing decision and can attract the interest of customers. At a time when sustainability is playing an increasingly important role, packaging materials and concepts are also being analysed in terms of their environmental compatibility. ProWein offers a unique platform to find out about innovative and sustainable packaging solutions. 🌿🍷 Which packaging designs impressed you the most at ProWein 2024 and why? #PackagingDesignDay #prowein2024 #cheersprowein #prowein #proweintradefair #winebusiness #wineprofessionals #winetasting #wineshop #winetrends #tradefair #winetrade #winecommunity #winetradefair #overseas #international #internationalexhibitors #exhibitors

🌏 Founder Fridays (Thursdays?): Rosie Mills from Fairly Made® 🌎 Founder Fridays is back and this time we're shaking things up a little. As you may have noticed it is not a Friday, and our guest isn't actually a “founder” (but she is equally as special.) Today's guest, Rosie Mills, manages International Partnerships at Fairly Made. Fairly Made is a leading SaaS platform for product-level traceability, impact measurement and consumer communications for fashion brands. They offer solutions for brands to become compliant with legislation (like the AGEC law in France…), monitor their supply chains, improve product footprint, increase transparency to customers, gain a 360° view on their products and more. Full disclosure - I am on their board so a big believer in their team and solution. 👇 Watch the interview below to learn more about Fairly Made, along with some insights, predictions, and recommendations from Rosie. Hungry for more? Dive into the Digital Product Passport in an exclusive webinar hosted by Fairly Made today (March 7th) at 12:00 pm CET. Gain insights and expert tips from Rosie, myself and the rest of the amazing panel as we share our perspectives on how brands can prepare for the upcoming legislation. Check the comments for the registration link and additional information! 💭 Join the conversation in the comments! I’d love to hear about your go-to sustainable fashion brands. Please tag them below, you may introduce someone to their new favorite brand! Laure Betsch Camille Le Gal Melissa C. #founderfridays #sustainabilityleaders #digitalproductpassport #transparency #legislation #traceability #sustainablefashion #thisisthefuture #sustainablebusiness #circularfashion

Purpose is a hard skill, not a soft skill. Much was written about The Body Shop this week, so I'll keep it short ;) Thanks to You Nguyen for the above quote. Yes, yes, and yes: without Purpose, there can be drift, lack of focus, lack of passion, and lack of reasons for customer preference. 👉🏽 Purpose does not have to be confined to ESG. Purpose can be driven by a desire to achieve more for customers and better for everyone. Agree? We're fortunate to work with brands with a strong sense of Purpose, from Hunkemöller - empowering self-love and inclusivity, to Keephub, helping frontline teams achieve more via an employee-first comms platform. Find your passion and find your Purpose 🚀 #WeBuildBrands #Retail #Fashion Jon Bennett Alex Pickering Henrik Madsen Eva Pascoe Sarah L. Morris Will Murray-Phillips / Philip Mountford and Alexandra Legro RM for Hunkemoller and Kees Verkade Mike van der Hulst and Mark Stadhouders for Keephub

Packaging: More Than Just a Container 🎁 Packaging plays a vital role in brand identity—it draws consumers in, tells a story, and builds brand loyalty. 🌟 According to Fortune Business Insights, the global cosmetic packaging market reached a staggering $53.4 billion in 2023. However, the industry is facing increased pressure to develop sustainable solutions to reduce the 120 billion pieces of packaging waste produced annually. 🌍♻️ #LondonPackagingWeek is where industry leaders, innovators, and experts unite to discuss these pressing issues and future trends. With over 4,500 attendees and 170 exhibitors, the event is a hub of cutting-edge innovation and collaboration, bringing together brands like Coty, Unilever Prestige, and startups like Joonbyrd and 111SKIN. From playful and eco-friendly designs like Nolla Care’s colorful packaging to space-age inspired products like Pola Cosmetics, the packaging world is embracing creativity while addressing sustainability. 🚀 As sustainability becomes the norm, brands are grappling with innovation vs. pricing pressures, as well as the need for diverse representation within the creative industry. It’s clear that the future of packaging is as much about aesthetics as it is about reducing our environmental impact. The road ahead might be challenging, but one thing is clear: The future of packaging is bright—and green! Author credit to Carla Seipp BeautyMatter. #SustainablePackaging #PackagingInnovation #CircularEconomy #BrandIdentity #DesignForGood #CosmeticsIndustry #BrandIdentity #ConsumerPsychology #EcoFriendly

We’re proud to offer the only fully certified @ Chicopee compostable colour-coded wipe in the world. But what’s even more fascinating is how Harrison’s played a key role in the rise of the iconic J-Cloth… ⏳ Let’s wind back to the 70s. Our salesman, Norman Harris, spotted a golden opportunity while on a Johnson & Johnson tour in the UK. They were showing off the J-Cloth — yep, that's where the 'J' comes from! After their UK stop, they ended up with some leftover cloth, and instead of letting it go to waste, Norman swooped in and showed it off to his contacts in the East End, and they sold like hotcakes. That’s how our journey began, bringing innovative new solutions from the domestic market into the industrial world. Since then, our partnership has really taken off. We’ve teamed up on loads of new products and made our mark in the non-woven market across the south. We’ve made life easier for hundreds of businesses by replacing those old rags with new materials that actually do the job. Now, we’re very proud to introduce Chicopee’s latest game-changer: a brand new, 100% compostable wipe. It’s not just about cleaning; it’s about setting a new standard for sustainability and innovation 🌱 Want to learn more about our journey and check out this compostable wipe? Learn all about the journey and tell me what you think! https://lnkd.in/eqVjjugS #JCloth #Chicopee #HarrisonWipes #UK #Sustainability #Innovation #CompostableWipes #Cleaning

Exciting insights from MURTEC 2024! Discover how top women in restaurant tech like Jodi Boyce, Mary Jane Riva, CFE, and Stephanie Nardini are revolutionizing the #restaurantech industry. Dive into their strategies for success and innovation. #WomenInTech #MURTEC2024