Ken Hall’s Post

New Case Study! The Creative Filter team orchestrated a snow-filled production to unite dozens of talented Walmart associates from across the nation and created a winter wonderland, despite the Houston, Texas heat. Link in bio 🔗 See full project here: https://lnkd.in/eHXsBj_j #casestudy #visualidentity #brandcontent #casestudy #creativefilter #unleashyourimagination #motionanimation #brandstorytelling #contentcreation #animation #brandcontent #featuredwork #portfolio #storytellers

Just for fun! A little #GalentinesDay #CocaCola #TextToVideo party playing with Runway's full capabilities. I'm normally a Midjourney to #Runway fan, but wanted to see what it was like keeping the entire workflow exclusively in #RunwayML. These are my thoughts: - Product shot accuracy is not as good (especially in comparison to #MidjourneyV6), but I will note -- I did not train a model on the #Coke bottle, but I would have if this wasn't just a fun Sunday exercise. - It was impossible to get a #DietCoke or #CokeZero, I honestly wanted the silver can for the aesthetics of this glittery disco world, but I just couldn't get it. - The Runway in-app editor is very good. It definitely speeds the work flow up just a tad when your work is pre-populating from the generative videos into the editing screen. - I would be really interested and excited to play with a branded / trained version of Runway, similarly to what The Coca-Cola Company did with their #CreateRealMagic platform. - My biggest aha moment of all -- instead of us being in last year's #generativeVideo nightmare land (remember the pizza commercial???), we're getting closer to quality visuals that could make quality branded content with the right training and the right users. - Last but certainly not least: this is a tool. It still required a TON of fan-dangling... more patience than I normally give myself credit for, and a lot of editing. *She did not wake up like this.* #AI is not replacing the #CreativeDirector anytime soon my friends.

🎉 Enhance Your Visitor Experience with D’May Entertainment's Roaming Characters! 🎉 After a fantastic celebration of King Charles III's birthday last weekend, here's a throwback to our spectacular Union Jack Ladies performing at the King's Coronation Day celebrations at Birmingham New Street Station. 🇬🇧👑 Our roaming characters bring events to life, creating unforgettable experiences that captivate and engage audiences. Perfect for shopping centres, events, and product launches, these characters are more than just a visual delight – they interact with guests, pose for photos, dance, and entertain, making every moment special. ✨ Why Choose Our Roaming Characters? ✨ - Impressive Visuals: Stand out with eye-catching costumes and themes. - Interactive Entertainment: Engage your audience with lively performances and photo opportunities. - Versatility: Ideal for PR, marketing campaigns, and generating buzz around your brand or event. But why stop there? Add an extra layer of fun with activities like crafting, face painting, or a glitter station, ensuring there's something for everyone to enjoy. Transform your next event into a memorable experience with D’May Entertainment's roaming characters. Creating moments that leave your guests talking about your event long after it's over. Contact us today to find out how we can make your event unforgettable! #EventEntertainment #RoamingCharacters #DMayEntertainment #KingsCoronation #InteractiveEntertainment #MarketingCampaigns #PR #VisitorExperience #BirminghamNewStreet #Throwback 

McDonald’s new campaign is bringing every anime fan's favorite restaurant to life: 'WcDonalds'. However, brands leveraging anime’s influence in advertising is more than just a trend; it’s a testament to the growing influence of anime and manga in Western media over the past 3-4 years. McDonald's may be the most recent example, but they definitely aren’t the first. In the last few years, we’ve seen brands like Glossier share campaigns with anime influence, such as their Lash Slick ‘The Movie’, the NBA’s shoutout to Jujutsu Kaisen, and the Los Angeles Rams teaming up with One Piece for a one-game-only activation featuring the Straw Hats. Since the onset of the pandemic in 2020, anime and manga consumption has skyrocketed. In 2022 alone, manga accounted for about 45% of total comic book sales. It’s clear that anime isn’t just a niche interest—it’s a cultural force shaping industries worldwide. Brands and organizations continue to show how anime is leaving its mark on Western media and advertising. I'm excited to see how brands continue to embrace and celebrate anime’s influence! #Marketing #Advertising #Anime

Here's a piece of personal piece from OPB artist Daniel Dana. In this moody morning siege Daniel combined two of our favorite things. Storytelling and cinematic lighting. Also awesomeness... we like that too. #conceptart #conceptartstudio #environmentart #gameconcept #gamedevelopment

In our Pitch Graveyard series we resurrect the ones that weren't meant to be, or in this case, never took flight! Our US EP Eri Panasci Taylorson sat down with Neil Stubbings to explore the masterful world-building behind this pitch, how Neil applied his storytelling skills to the comedic and relatable design of the central characters, and how he used his experience in crafting recognisable and well-loved mascots that embody the brand messaging. Read the full article below: #process #animation #conceptdesign #styleframes #pitchdesign

Hello, LinkedIn community! 🎉 As we wrap up the 𝘕𝘢𝘷𝘳𝘢𝘵𝘳𝘪 𝘧𝘦𝘴𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴, 𝐃𝐚𝐲 10 brought us to an exhilarating climax with 𝘋𝘶𝘴𝘴𝘦𝘩𝘳𝘢 at GM MODULAR. This day was not just about celebrating victory in mythology, but also about championing the talents within our GM Modular family. 𝐓𝐡𝐞 𝐒𝐭𝐚𝐠𝐞 𝐨𝐟 𝐓𝐫𝐢𝐮𝐦𝐩𝐡: Dussehra, symbolising the victory of good over evil, was the perfect backdrop for the final competition at GM Modular. The air was thick with anticipation and excitement as the finalists prepared to showcase their talents, each hoping to clinch the title. 🎥 𝐂𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐒𝐩𝐢𝐫𝐢𝐭: Our Day 10 video captures the essence of this grand finale. The lens zooms in on the finalists, each engrossed in their performance, their faces a mix of concentration and joy. People gathered as an audience, cheer, and applaud, adding to the vibrant atmosphere. Interspersed within these scenes, we caught glimpses of GM Modular’s innovative products, subtly reminding viewers of the company's continuous pursuit of excellence and innovation. 🏆 𝐄𝐝𝐢𝐭𝐢𝐧𝐠: 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐖𝐢𝐧𝐧𝐞𝐫𝐬: In the editing phase, we carefully stitched together these moments of competition, the anxious waits, the bursts of applause, and the triumphant smiles of the winners. The video was set to an inspiring soundtrack, enhancing the narrative of victory and celebration. 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐚 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧: This wasn’t just a contest; it reflected GM Modular's commitment to nurturing talent and fostering a sense of community. The announcement of the winners was a moment of collective pride, a celebration of the diverse skills that make up the GM Modular family. 𝐀 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫: As we conclude the Navratri series, this Dussehra video stands as a testament to the spirit of unity, joy, and triumph that pervaded GM Modular. It was a fitting end to a festival marked by colour, culture, and camaraderie. Thank you for joining us on this remarkable journey. Here's to more celebrations, more achievements, and more stories in the future! Kaali Fivee Elements #fiveeelements #celebration #festiveseason #cinematography #editing #contentcreation

Quite a bit of backlash and industry reactions on Toys R Us new brand film, touted as the “first-ever brand film using OpenAI’s new text-to-video tool, Sora. Sadly, it won't be the last with brands looking for cheaper and more "efficient" ways to produce content. Are we just checking the box for "imaginative" video storytelling now or are we actually still trying to make human connections with audiences? Asking for a friend. #Creativity #Video #Storytelling #Sora #Snore-A

It's your moment to shine. The team at Glass River Media is going to not only make sure your content is of the best quality, but that you also have the most effective strategy in place! glassriveredia.com #releasethekraken #releasethekreative #productioncompany #contentstrategy #contentcreator #studios #glassrivermedia #media #livestreaming #livestreamingstudio #eventsandphotography #videography

I purposely did not read much/any of the commentary around Toys R' Us and their new AI-aided commercial, or, as it's called via their press release: "...the first-ever brand film using OpenAI's new text-to-video tool, Sora." Said press release continues with the following lead paragraph: "The iconic Toys'R' Us brand is leaping ahead of the curve by creating the first-ever brand film using OpenAI's new text-to-video tool, Sora. Toys"R"Us Studios, the entertainment production arm of the global toy brand, partnered with Emmy-nominated creative agency Native Foreign, whose Chief Creative has alpha access to Sora - which has not yet been publicly released. Together, they premiered this brand film during the 2024 Cannes Lions Festival, showcasing it to an audience of brand and advertising industry leaders at an exclusive LBB Beach event in France." I'll be honest. I didn't understand a lot of this. Many words. Fancy-sounding ones. As a PR guy, it felt like it was a lot to try to *maybe* try to communicate "we're forward-thinking," although I'm not sure anyone was asking, expecting or desiring such from a (sure, I'll say it) iconic toy brand. BUT, I didn't want to be old fuddy-duddy comms-guy yelling at cloud (read: AI) just for the hell of it. Plus, I'm not a trained creative, so what do I know? So, team, without review of commentary, I watched it. "It" meaning this thing. And, now, I REALLY don't get it. In the words and spirit of Derek Zoolander...what. is. this. A brand film for idiots? What is this supposed to make me feel? (because it's nothing, soulless) What is this supposed to make me believe? (again, nothing) What is this supposed to make me do? (trifecta, nothing, I mean maybe this post?) Somebody help. #brandmarketing #advertising #AI https://lnkd.in/eaCqT2BP