It’s showtime here in London at the B2B Marketing Expo UK ! If you’re in town, pop by and say hi! 👋
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🟣🔴🟠🟡 I run a great B2B PR and comms agency called Skout. Life's too short for posting on LinkedIn just because you should! rob.skinner@skoutpr.com
Anyone attending the B2B Marketing Expo later this month, and looking to improve their PR and comms measurement, should join this session with the erudite Claire James 👇👇👇 #b2bmarketingexpo #PRmeasurement
🥁 Announcement time… Skout is attending the B2B Marketing Expo! As the UK’s leading B2B marketing event, the B2B Marketing Expo unites top brands, expert speakers, and marketing professionals for two days of networking and learning. We’re proud not only to exhibit at this year’s event but also to speak, thanks to our Deputy MD, Claire James, and her expertise on measurement! She will be discussing how effective measurement can elevate marketing efforts and demonstrate value in an increasingly challenging and competitive industry. From all things measurement-related to innovative communication strategies and more, our Skout team will be ready to address your marketing needs and explore how we can help amplify your brand’s impact. So, what are you waiting for? 📅 When: 27-28 November 2024 📍 Where: ExCeL London, Stand B2B L-34 To register for this year’s event (and not just to see us 😉), please visit: https://zurl.co/TuUD #B2BMarketingExpo #Skout #B2BComms
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Day one of the B2B Marketing Expo complete 🙌! Behind the bright colours and branded Skout LED keyrings, the team has worked hard to make this happen. Artwork, PPT slides, ordering merch, drafting blogs, social media posts, booking travel and accommodation, prep for our speaking slot (day two), carrying heavy boxes back and forth,... the list goes on. For me, this stand truly represents our brand. Not how it looks or what it says, but the collective effort that's made it possible. Someone asked me today, what makes your business special? I think this is a pretty good response 🩷. ##b2bmarketingexpo #b2bpr ##b2bmarketing
The big day is finally here! ✨ Our account managers, Rebecca and Isobelle, were up bright and early this morning, preparing for a busy day at this year’s B2B Marketing Expo! Our deputy MD, Claire, is also preparing for her speech tomorrow morning, discussing one of PR’s most fiercely debated topics: measurement and the industry’s ability to prove its value. Plus, Jack will be gracing everyone with his presence at the event tomorrow too. Why not come by, say hi, and see how we can support your business’s communication needs? We look forward to seeing you! 😊 Come and find us at stand B2B L-34. #B2BMarketingExpo #B2BComms
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Strategic Account Director @ Activate Marketing Services | Account Executive, Sales Management
Activate is heading to Scottsdale for #B2BMX West! ✈️ Want to attend this must-see event? Don’t miss the chance to save 2️⃣5️⃣% on registration‼️ Use code 25MXwSilver5 to claim your discount and connect with us from Feb. 24-26. Let’s discuss how to supercharge your 2025 marketing strategies. 🚀 🔗 Register now: https://lnkd.in/eNaNZ5PP #demandgeneration #b2bdemandgeneration #b2bmarketing #b2bmarketers
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After 2 cancelled trains, 70 minutes delay, no Elizabeth line services and therefore 3 changes...I finally made it to B2B Marketing Expo UK ! I'm sure the gruelling journey was worth it 😊 My first session on getting quality website traffic starts in 10 minutes. 👏 #b2bmarketingexpo #marketing #learning
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Head of Brand at Asset Alliance Group | Innovative Marketer | Digital Driven Brand Strategist
What an incredible two days at the B2B Marketing Expo UK! This year’s event was packed with powerful insights and actionable strategies. From the art of differentiation to harnessing the future of creative trends, I’ve walked away with lots to think about and implement. Below are some of my key takeaways from the sessions I attended, swipe through the carousel to explore! #B2BMarketing #MarketingStrategy #BrandBuilding
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10 takeaways from the Association of National Advertisers Masters of B2B Marketing. 1. There is a lot of great talent and work in B2B marketing 2. Florida can be tornadic in the summer 3. Always take the airplane snacks (courtesy of Mike Linton) 🥨 4. Naples is a 2hr45min drive from Tampa 5. Kenan A. is a great option for 5 last-minute slides 6. Michael Treff is THE person I’d want presenting something he’s never presented before in a crunch (I already knew that but it was a helpful reminder) 7. Kenneth Hein knows everyone in B2B 8. It takes half the time to get to the airport at 4:45am than it does during a rainstorm at 3:30pm ⏰ 9. Great partners allow you to make great work (again, just a reminder) 10. It feels great to win an Agency of the Year award 🎉
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Let's talk about creating B2B technology, construction, HRtech and engineering content that survives the coming 25% reduction in search traffic.
If you are a B2B content manager, you might have found securing customers for case studies to be challenging, but the rewards are worth it. To make things easier, you can use incentives like discounts, exclusive access to services, or co-marketing opportunities such as trade fair collaborations to motivate participation. What incentives have you found most effective in encouraging customers to create case studies? Let’s discuss! #ContentMarketing #CustomerIncentives #B2BSuccess
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Communications & Content Coordinator at Bedfont Scientific | Content Creation & Social Media Marketing
🌟 What an inspiring day at the B2B Marketing Expo UK 🌟 Today, Erin Cardon (née Gallen) and I had the opportunity to explore innovative tools and connect with some great professionals shaping the future of B2B marketing. Here’s a quick video recap of the highlights from our day 📹 #B2BMarketing #Networking #Innovation #MarketingTrends
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Do you have must-win, complex #b2b deals as part of your go-to-market #GTM strategy this year? If you're in marketing, maximizing impact in #dealbasedmarketing involves skills and knowledge not everyone has had a chance to develop in more traditional #demandgen or even different types of #ABM programs. The good news? These skills can be learned, and you can benefit from examples of how other companies have done this well, even if it's new to your organization. Don't miss this excellent program with Dorothea Gosling and Laura Holmes of Inflexion Group. These two excellent teachers, along with the community around them, will help you optimize marketing's contribution in the deals that make or break a revenue number. More on how to sign up for the next session below.
Our Deal-Based Marketing trainers Dorothea Gosling and Laura Holmes are looking forward to meeting you on our next four-week course starting on Tuesday 4 March 2025 at 4pm GMT / 11am ET / 8am PT. There's still time to book. Here's what Reena Jagtap had to say about the last course. Discover more here: https://lnkd.in/e-u3mNn8 B2B Marketing Propolis #DealBasedMarketing #PursuitMarketing
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Strategic Partnership Manager at StraightIn
2moAbsolutely beautiful group of people!!