Strategic Objectives’ Post

If your brand isn’t creating experiences for your audience, you might be leaving money (or guac) on the table. 🥑 Take Avocados From Mexico. They didn’t just drop another Super Bowl ad this year. They launched "Call Gronk on the Guacline." Here’s how it works: fans get a personalized video from Rob Gronkowski sharing custom guac recipes. Simple? Yes. Strategic? Absolutely. Now, let’s be honest: if they’d gone with a traditional ad touting “fresh, high-quality avocados,” would we even be talking about it? Probably not. What do you think—game-changing or gimmick? Let me know below! 👇

Tired of videos that don’t hit the mark? Here’s how to spice it up: 1️⃣ Find your top dishes! Go to Insights (hint: the 🍔 menu) and check your highest-performing reels. 2️⃣ Get INSIDE the food—show off the gooey, cheesy, juicy goodness. 3️⃣ Embrace the mess! Spills, steam, cheese pulls—they’re what your audience loves. Make it messy, make it mouthwatering, and watch the engagement roll in!

Communications is like cooking. You need the right ingredients, from messaging to tone and platforms, to create a delicious result that resonates with your audience. Think of each campaign as a recipe - some strategies require a sprinkle of creativity, others need a dash of urgency or empathy. And just like any great dish, following the recipe matters; precision in timing and presentation can make all the difference. So next time you're crafting a message, remember: value relationship-building as much as meal preparation. Fine-tune those ingredients and watch how they transform into authentic connections. What’s your go-to ingredient for successful communication? #PublicRelations #MarketingStrategy #EffectiveCommunication

👋 Have you tried Fig. at the Kiewit Luminarium yet? 🥗 The new restaurant is focused on using locally sourced ingredients in familiar dishes but with an inventive spin. 🗞 You can learn more about the menu in this week's issue of the Midlands Business Journal, in print and online. #localbusiness #locallysourced #smallbusiness #journalism

Have you heard of the Creamy Coconut Dr.Pepper flavor? Why have you not yet tried it? If you’ve tried it, what did you like? Dislike? Do you want to see more flavors from Dr.Pepper? Branching out this summer comes in all flavors! In this Question of the Week, we zoned in on the limited time flavor that’s buzzing around social media. Share with us in a comment below: have you tried the Creamy Coconut Dr.Pepper yet? #QuestionOfTheWeek #Video #MarketResearch #DrPepper #FoodIndustry #Beverage #BeverageIndustry #GenPop #Pop #Soda #CreamyCoconut #SocialMedia #Fun #Summer

Can Someone Please Tell Me What Is Going on With Glitter Pickles? Glitter pickles, aka "glickles," are taking over social media, with videos of pickles covered in edible glitter gaining millions of views. Though it may sound odd, these sparkly snacks are gaining popularity as a quirky trend. Garnishing a pickle martini or adding sparkle to your next party dish? Glickles might be the latest fun food trend you never knew you needed. https://lnkd.in/e3sVSEG3

In my house, many of the dishes we make have simple names like “Jodi’s beef” (Hawaiian teriyaki skewers), “Nana’s soup” (pasta e fagioli), and “Daddy’s World Famous” (marinated and grilled chicken thighs). Perhaps it’s a byproduct of having small kids, but there’s something so endearing - and enduring - about associating people with recipes. Enveloped in these dishes are often seminal memories and formative histories. They’re clues to a person’s identity, what they value, and what makes them who they are. Sharing a recipe with another person can be more than giving them a set of instructions for how to make something delicious; it’s often an invitation to experience something personally meaningful. We were so happy to create an experiential recipe for Sea to Table around a dish that meant something to its founder Sean Dimin. Not only is Fried Fish Grandpa Bobby Style an indelible part of Sean’s childhood, it remains inextricably connected to the man from whom he inherited his love of the ocean. By making Sean’s family recipe, Sea to Table’s customers are given a uniquely special way to connect with him, gain deeper knowledge about seafood, and eat spectacularly crispy fried fish. It’s a win-win in my book. It’s also a win for my kids, who now ask for “Grandpa Bobby fish” most Friday nights. Do they know they don’t actually have a Grandpa Bobby? TBD. Read about our approach and process here: https://lnkd.in/eTfsFjwX And check out the experiential recipe here: https://lnkd.in/ecxiAyx7 Video shot and edited by Alfie Alcantara #ExperientialLearning #FriedFish #Knowhow #Sustainability

To muse on as you meander through Friday afternoon: If you wanted to BLOW SOMEONE'S MIND with one item of food...what do you pick? FIVE CONDITIONS: 🐻 you are at a picnic 🧡 in Amsterdam 📅 on Thursday June 27th at 1830 PM ⚖ with fellow in-house counsel 🍷 and booze (if you want booze). (brought to you by Crafty Counsel) My answer? I'm torn between: 🥚 Scotch egg 🚜 Cheddar Ploughmans 🍪 Chocolate Digestive (which frankly should have its own emoji) 🥧 A personal pie - maybe Steak & Kidney. Or mushroom for vegans. So, why don't you today: 😋 TELL ME in the comments what you think is the ideal picnic food. 🗣 TELL EVERYONE who is in-house legal about this event by sharing it. You don't need to be a member of Crafty Counsel. 🖋 TELL YOURSELF (if you're in-house counsel) to sign up to the Crafty Counsel June 2024 SPEED-PICKNICKING event. Sign-up link in comments.

How Do Things Catch On or Go Viral? I’ve been rereading Contagious by Jonah Berger, and every time, the first chapter pulls me in. It dives deep into the mechanics of virality and why some things catch on while others don’t. One story always stands out to me. A renowned chef opens a steakhouse in Philly. Now, Philly’s food scene is no joke, so how does one restaurant rise above the noise and become the #1 steakhouse almost overnight? The secret: a $100 Philly cheesesteak. This wasn’t your average cheesesteak. It featured Kobe beef, luxurious cheese, and lobster tail, all on a house-made brioche bun. Outrageous? Absolutely. But it worked. The $100 cheesesteak wasn’t just food; it was a story. It created buzz, press, word of mouth, and curiosity. People had to see it, taste it, and share it. That one item put the restaurant on the map. So, here’s my question: What’s your $100 Philly cheesesteak? What’s the defining product, service, or moment that makes people stop, talk, and share? The thing that influencers can’t help but create content about? For me, my goal in Q1 is clear: define and deliver my $100 Philly cheesesteak. Something so unique, it puts my business on everyone’s radar. What’s yours? Let’s hear it! 👇

Are you a fan of Copper River Salmon? Scope this video and see how Chef Cesar rocks these dishes. #chefsroll #rollwithus #chefs #culinary #salmon #seafood #foodporn #creative #fyp #chef #millionsofviews