Stratus’ Post

Every type of signage in your healthcare locations has a specific goal. Learn the three goals of a wayfinding signage program with scenarios to help you understand their importance. #healthcare #wayfinding #healthcaresignage #signage #interiorsignage #exteriorsignage #branding #brandimplementation #Stratus

As a healthcare network, would you say that your patients know exactly where they’re going at all times? If not, it may be time to revisit your wayfinding signage program. #healthcare #wayfinding #healthcaresignage #signage #interiorsignage #exteriorsignage #branding #brandimplementation #Stratus

🔖 The Art and Strategy of Event Signage 🌟 Event signage is a critical element in guiding attendees and enhancing their experience, but there’s a lot more to it than meets the eye. From determining the number of signs needed to ensuring they are placed in strategic locations, each step requires meticulous planning. Here’s a glimpse into the process: 1. Needs Assessment: We start by evaluating the event layout to determine how many signs are necessary and where they should be placed for maximum visibility and impact. 2. Sponsorship Alignment: It’s crucial to make sure all sponsors are appropriately represented. This involves working closely with sponsors to ensure their logos and messages are accurately displayed on the right signs. 3. Collaborating with Designers: Our graphic designers bring the signage to life, balancing aesthetic appeal with functionality. This includes ensuring readability and coherence with the event’s branding. 4. Outdoor Signage Considerations: For outdoor signage, durability is key. We use materials that can withstand the elements and ensure signs are securely installed to prevent them from being blown over. Placement is also strategic, guiding attendees from parking areas to the entrance seamlessly. 5. Sustainable Solutions: While focusing on functionality, we also strive to use signage that is either reusable or made from recyclable materials, minimizing our environmental impact. Creating effective event signage is a complex task, but it’s essential for a seamless attendee experience and successful sponsor engagement. Check out our outdoor signage setup, where we used vinyl signs to clearly mark the event entrance on the building’s doors. 🌿✨ Want to ensure your event signage hits the mark and adds value for both attendees and sponsors? Visit www.itmevents.ca to learn more about our expertise in event planning and signage solutions. Let’s make your next event a standout success! 💼📍 #EventPlanning #EventSignage #OutdoorSignage #EventProfs #SustainableEvents

The art of event design goes beyond logistics and aesthetics. It’s about crafting an immersive experience that leaves a lasting impression on attendees. Get a behind-the-scenes look at the journey we took in crafting a distinctive brand identity and event design for our annual executive conference: #1NAssembly. #EventDesign #Branding #Design #Events

The exhibition booth design by Hammer Media for Fauji Foods showcases a professional and modern aesthetic, effectively communicating the brand’s mission of “Unleashing Pakistan’s Promise in Everything We Touch.” This activation space is visually compelling, with a sleek blue backdrop, clean lines, and prominent brand signage that draws attention. Key features of the booth include: Bold Branding: The logo and slogan are prominently displayed, enhancing brand recognition and aligning with the theme of national progress and quality. Interactive Screen: The inclusion of a large digital screen adds an interactive element, offering opportunities for engaging presentations and customer interaction. Product Display: A minimalist product shelf in the foreground emphasizes the company’s offerings without overwhelming the space, encouraging visitors to explore the products. Strategic Partnering: The adjacent presence of Askari Emerge signals a strategic collaboration, enhancing cross-brand visibility and extending reach within the event space. Overall, this booth setup is ideal for trade shows or corporate events, projecting professionalism and commitment to quality. It is well-placed to attract foot traffic and encourage meaningful conversations about the company's products and services.

The future of experiential design is a bright one. In a period when almost every aspect of society feels like it’s constantly in flux, the importance of people and the human experience will always reign supreme. That’s why it’s so important to understand that the way we experience life will guide the innovations of tomorrow. While experiential design had tremendous successes in 2023, the next year is set to bring even more. See our latest blog post to learn about some of the incredible genres that will undergo a revolution in the next year thanks to the power of experience. https://lnkd.in/eN7Fii98 #experientialdesign #designtheexperience #retailexperience #retaildesign #healthandwellness #officedesign #wearegeneris #generiscollective

How did we Create a Emotional Connect with Simple Design increasing footfalls 10X! Take a look at this recent work by us at Vividus Hospital's outdoor glass design . The transformation is very evident! ❌ Before: - No outdoor branding on glass - Unremarkable appearance - Lack of identity - Missed opportunity to build trust and recognition ✅ After: - Beautifully branded outdoor glass - Striking visual appeal - Clear, professional identity - Instantly recognizable and trustworthy Here's why effective hospital branding is crucial & Important ? ↳ Build Trust: A well-branded hospital exterior signals professionalism and care. ↳ Enhance Visibility: Stand out in a crowded marketplace with a distinctive look. ↳ Patient Confidence: Patients feel more assured and confident in a well-presented environment. ↳ Community Presence: Strengthen your hospital’s presence and reputation within the community. Let us help you create a powerful first impression that speaks volumes about the quality of care inside. Interested in transforming your hospital’s exterior? Contact us today! #HospitalBranding #HealthcareDesign #FirstImpressionsMatter #VividusHospital #HealthcareMarketing #Branding #Doctors #HospitalOwners #RED

If you're looking for a sign... .... i hope you find the one you're looking for! Not all signs are created equal, some work better at attracting footfall than others. Signage is a powerful tool for reinforcing your brand's narrative and story. Here are some key considerations when creating signage for your restaurant: ✅ Who are you trying to attract? 🔷 Understand your target audience and tailor your signage to appeal to them. ✅ Communicate more about your brand experience through your signage. 🔷 Your signs should reflect the essence of your brand and enhance the overall customer experience. ✅ Do the materials used complement your concept? 🔷 Choose materials that align with your brand's theme and ambiance. ✅ Is it well-lit and legible? 🔷 Ensure your signage is easy to read and stands out, even in low-light conditions. ✅ Is it different from your competitors and other signs on the street? Create signage that distinguishes your restaurant and captures attention. Have you considered every touchpoint of your hospitality brand in order to win customers over? Think about every piece of collateral your brand touches—are you maximising communicating your brand's narrative?

This is a sign to stop and rethink your signage strategy. Savvy brands are transforming static signage into dynamic brand experiences. From first impressions to lasting memories, learn how every sign can tell your brand's story: https://lnkd.in/gnvBJGw2 #signage #brandexperience #brandstrategy