Stratus’ Post

Every type of signage in your healthcare locations has a specific goal. Learn the three goals of a wayfinding signage program with scenarios to help you understand their importance. #healthcare #wayfinding #healthcaresignage #signage #interiorsignage #exteriorsignage #branding #brandimplementation #Stratus

Being able to navigate the winding halls and large spaces of a hospital system is critical to ensuring a positive customer experience. Learn how wayfinding signage plays an important role in achieving that. #healthcare #wayfinding #healthcaresignage #signage #interiorsignage #exteriorsignage #branding #brandimplementation #Stratus

Is your clinic’s brand experience up to par? Learn why an exceptional in-clinic brand experience is more important than ever. From décor to staff interactions, get tips on making your clinic stand out. Read more at bit.ly/3Bl68ON. #BrandExperience #HealthcareMarketing #PatientExperience

𝗔𝘃𝗼𝗶𝗱 𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗔𝗰𝗿𝗼𝘀𝘀 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 Many hospitals fall into the trap of inconsistency. They may have a well-designed website but outdated or mismatched social media profiles, or their in-clinic materials don't align with their online presence. This inconsistency can confuse your audience and weaken the perception of your brand’s reliability and professionalism. Imagine visiting a hospital whose website has a sleek, modern design, but when you walk into the clinic, the brochures and posters seem outdated and entirely different in style. This inconsistency may cause patients to question the quality and trustworthiness of the services provided. Consistency is key in reassuring patients that you are dependable and that your care standards are uniform across all touchpoints. To ensure consistent branding, start by creating a comprehensive brand guideline. This should cover everything from logo usage, colour schemes, and fonts to the tone of voice for all communications. Every piece of communication, whether a social media post, a patient newsletter, or a waiting room poster, should reflect these guidelines. Consistency in your messaging builds familiarity and trust, making it easier for patients to recognize and feel connected to your brand. Remember, a consistent brand is a powerful brand. By presenting a unified front, you not only strengthen your brand identity but also foster patient loyalty. Make sure every interaction a patient has with your brand — online or offline — tells the same story. In healthcare, where trust is essential, this approach can set you apart and establish a lasting connection with your patients. 𝙄'𝙢 𝘼𝙗𝙤𝙙𝙚 𝙎𝙤𝙙𝙞𝙦, 𝙖 𝙝𝙚𝙖𝙡𝙩𝙝𝙘𝙖𝙧𝙚 𝙗𝙧𝙖𝙣𝙙 𝙨𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙨𝙩. ================================== #hospital #hospitalbusiness #clinic #maternity #aesthetic #clinicmanagement #hospitalmanagement #hospitaldesign #healthcaredesign #graphicdesigner #socialmediadesign #brandguideline #branding #brandidentity #socialmediamanager #logo #flyer #healthyvisualswithhabod

Yes, we built that brand identity... Several years ago, Missouri Baptist Medical Center had a health issue of its own: declining brand preference. Because the hospital had never built a true position in a highly-competitive market, better positioned brands were taking the lead. And yet, former patients ranked Missouri Baptist as one of the best for advanced medicine and quality of care. The hospital had a great story; more people simply needed to understand it. Cohesion. began by positioning Missouri Baptist as a best-of-both-worlds hospital: large enough to offer advanced medical care, yet small enough to do so in a less intimidating and more personal way than an academic mega-hospital. This ‘intersection’ of high tech and high touch happened to work nicely with the hospital’s main geographic attribute: It sits at the intersection of St. Louis County’s two main highways. Our positioning work carried this thinking into a completely new logo and brand identity for the hospital. This included a hospital-wide identity system that carried into all signage, wayfinding and subsidiary branded assets. Do you know an organization that needs to evolve their brand? We know a firm that can help: https://lnkd.in/eenBnis #MOBAP Missouri Baptist Medical Center #rebranding #brand #hospitals #branding #brandidentity #logo

The transformation from MindVibe to Mellow Therapy shows just how important strategic branding can be, especially when your brand is reaching the wrong market. By understanding their ideal customer, embracing a unique identity, and creating a cohesive experience, Mellow Therapy successfully repositioned itself and created a brand that stands out in an extremely competitive market. https://hubs.li/Q02L8G8M0

This is a sign to stop and rethink your signage strategy. Savvy brands are transforming static signage into dynamic brand experiences. From first impressions to lasting memories, learn how every sign can tell your brand's story: https://lnkd.in/gnvBJGw2 #signage #brandexperience #brandstrategy

🔖 The Art and Strategy of Event Signage 🌟 Event signage is a critical element in guiding attendees and enhancing their experience, but there’s a lot more to it than meets the eye. From determining the number of signs needed to ensuring they are placed in strategic locations, each step requires meticulous planning. Here’s a glimpse into the process: 1. Needs Assessment: We start by evaluating the event layout to determine how many signs are necessary and where they should be placed for maximum visibility and impact. 2. Sponsorship Alignment: It’s crucial to make sure all sponsors are appropriately represented. This involves working closely with sponsors to ensure their logos and messages are accurately displayed on the right signs. 3. Collaborating with Designers: Our graphic designers bring the signage to life, balancing aesthetic appeal with functionality. This includes ensuring readability and coherence with the event’s branding. 4. Outdoor Signage Considerations: For outdoor signage, durability is key. We use materials that can withstand the elements and ensure signs are securely installed to prevent them from being blown over. Placement is also strategic, guiding attendees from parking areas to the entrance seamlessly. 5. Sustainable Solutions: While focusing on functionality, we also strive to use signage that is either reusable or made from recyclable materials, minimizing our environmental impact. Creating effective event signage is a complex task, but it’s essential for a seamless attendee experience and successful sponsor engagement. Check out our outdoor signage setup, where we used vinyl signs to clearly mark the event entrance on the building’s doors. 🌿✨ Want to ensure your event signage hits the mark and adds value for both attendees and sponsors? Visit www.itmevents.ca to learn more about our expertise in event planning and signage solutions. Let’s make your next event a standout success! 💼📍 #EventPlanning #EventSignage #OutdoorSignage #EventProfs #SustainableEvents

Elevate Your Events with Seamless Branding! In the world of event design, incorporating branding effectively can make a significant impact on your audience and reinforce your brand message. Here are some key strategies to seamlessly integrate branding into your events and create memorable experiences: 1.Customized Signage and Decor: Use branded signage and decor throughout the event space. From entrance banners to table settings, consistent branding helps create a cohesive look and feel. 2.Branded Giveaways: Offer attendees branded merchandise that they can take home. Items like tote bags, notebooks, and water bottles not only serve as great keepsakes but also keep your brand top of mind. 3.Interactive Brand Elements: Create interactive installations that reflect your brand's identity. Whether it's a photo booth with branded backgrounds or a virtual reality experience showcasing your products, interactive elements engage attendees and leave a lasting impression. 4.Consistent Visual Identity: Ensure all visual elements, including colors, fonts, and graphics, align with your brand guidelines. A consistent visual identity across all materials strengthens brand recognition. 5.Engaging Content: Use presentations, videos, and other content to tell your brand's story. Highlight your brand's values, mission, and unique offerings in a way that resonates with your audience. 6.Personalized Touchpoints: Incorporate personalized elements such as name tags, welcome messages, and custom itineraries. Personalization makes attendees feel valued and enhances their connection to your brand. 7.Social Media Integration: Encourage attendees to share their event experience on social media using a branded hashtag. Provide Instagram-worthy photo ops and engage with posts in real-time to amplify your brand's reach. By thoughtfully incorporating these branding strategies, you can create an event that not only looks great but also strengthens your connection with your audience and leaves a lasting impression. What branding strategies have worked well for you in your events? Share your tips and experiences in the comments below! #EventDesign #Branding #EventPlanning #Marketing #BrandExperience #ClientEngagement #EventMarketing

Custom trade show displays: Crafting unique brand experiences. Learn how personalized booths can significantly enhance engagement and recall. #CustomDisplays #BrandExperience #TradeShowInnovation