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📺 The future of CTV advertising is here! Dive into the latest insights on the 2024 shift towards programmatic advertising in connected TV. Tom Stentiford, DAS42 Chief Delivery Officer, shares expert views on targeting, scalability, and transparency challenges in this AdExchanger article. Read now: https://ow.ly/AwHP50QtLY8

📉 Recent challenges in the CTV ad space have raised concerns, navigating uncertainties is a shared journey for the industry, prompting a need for strategic adjustments. https://lnkd.in/e7wMMHcj 💼 Amidst this landscape, Bombora's robust #Intentdata empowers advertisers with actionable insights. Understand market trends, refine targeting and make data-driven decisions for resilient ad campaigns. 🚀 Get in touch and find out how Bombora can be your ally in adapting to the evolving ad landscape. #CTVAds #AdvertisingTrends #MarketingStrategy #BomboraInsights

In many ways, CTV is helping advertisers rethink programmatic as a buying channel and highlights the need to not get caught up in the complexity of it all, but rather focus on the basics of delivering really impactful media.

The world of CTV advertising is growing, but there's room for improvement. Retail Media Networks (RMNs) might just be the game-changer that CTV needs. Here's what Lauren Wetzel, Chief Operating Officer / Board Director at InfoSum, had to say about it: 1️⃣ CTV Advertising Woes: Despite a $25 billion spend in 2023, CTV advertising faces challenges like low-quality content, repetitive ads, and audience irritation. 2️⃣ Enter Retail Media Networks (RMNs): The collaboration between Roku and Walmart sets the stage. RMNs connect buyer preferences and transaction details to CTV viewership data, creating a unique opportunity for advertisers. 3️⃣ Comprehensive Measurement Data: Brands working with RMNs can access detailed metrics on campaign performance, refining targeting and improving the quality of ads through enriched data. 4️⃣ Advanced Targeting and Shoppable Ads: Advertisers crave advanced targeting options and reliable measurement—RMNs in tandem with CTV deliver just that. Shoppable ads, as seen in the Roku-Walmart partnership, revolutionize the viewer experience. 🔮 The Vision of the Future: As CTV and RMN collaborations rise, advertisers, retailers, and publishers can adapt to a first-party world. The aim is to create ad platforms that match the quality of content, elevating the viewer experience. Ready to dive deeper into the future of CTV advertising and how RMNs can revolutionize it?  Read the full article on AdExchanger, and don't forget to explore Clearcode's blog for more insights on this transformative topic 📖 #ctv #connectedtv #streaming #adtech #martech #retailmedia #rmn #retailmedianetwork

[ 🔎 Dataxis Research Highlight ] The inaugural CTV Ad Days Europe in London highlighted the booming CTV advertising market in Europe. With CTV ad revenues set to grow at 21% CAGR from 2023 to 2028, digital ad-supported models are reshaping the landscape 📢 Despite challenges like platform fragmentation and inconsistent measurement methods, collaboration is key to enhancing targeting, measurement, and ROI. The shift to first-party data and AI-driven analysis offers new opportunities 💡 Retail media is transforming TV ads with interactive and shoppable formats. As the market expands, stakeholders must work together to unlock the full potential of CTV advertising in Europe 📈 ➡ Discover our Research Highlight, written by our Analyst Victor Galland: https://lnkd.in/etD9HdnQ #CTV #CTVAdvertising #CTVAdDaysEurope

Increased fragmentation across the streaming sphere has somewhat impacted our ability to deterministically manage frequency. Given that, It is very important to understand the core functions of both buy-side & sell-side ad servers, as they both deploy rule based mechanisms to ensure advertisers are reaching HH's effectively while maximizing the viewing audience experience. Its great to see potential industry standard creative ad Ids' coming in to help build better guardrails & control for ad repetition. As you can imagine, operationalizing a CTV strategy is complex and requires the proper stewardship. This means a highly skilled and sophisticated set of traders & strategist who fully understands both the buy side & sell side marketplace. ADVERTISERS: If your CTV channel continually underperforms on upper funnel metrics (brand lift, purchase consideration, etc) directly attributable results, MMM (ROI) or MTA, then you may want to start asking your agency to confirm existing f-caps implemented at the DSP level. Additionally, your agency should be looking to provide quarterly or half year Optimal frequency analysis to ensure they are fine tuning f-caps based on correlation to either sales, leads, brand lift, search lift, etc. You'd be surprised...your agency may have an "unlimited campaign frequency" in order prioritize delivery against your approved budget vs focusing on performance. Kenneth Rona, Ph.D. states ( or maybe Lou Paskalis) 🙂 "Don't expect what you don't inspect" ...Request Frequency reporting and insights from your agency. Its an important metric!

CTV has been seeing steady growth in recent years, so how do we get CTV advertising to rise to the occasion? "To make CTV advertising work, programmers require interoperability across multiple identity graphs." The Audience Manager product from FreeWheel aims to consolidate identity data – giving advertisers more valuable control over viewership. However, many challenges remain to get scale and accuracy to an optimal level. #Audience #Viewers #CTV

🌟 Top Programmatic Advertising Trends for 2024 🌟 As we gear up for the new year, it's crucial for marketers to stay ahead of the curve in programmatic advertising. Here are the top trends to watch out for: 1️⃣ Cross-channel and omni-channel ads will be key: Customers consume entertainment on various devices, so utilizing channels like mobile, video, display, and voice ads will be essential to reach them effectively. 2️⃣ Connected TV (CTV) is on the rise: With more viewers "cutting the cord" and embracing streaming and smart devices, programmatic ad buying and serving on CTV platforms will continue to gain momentum. 3️⃣ Networks are embracing programmatic strategies: As cable opt-outs increase, TV networks are opening up to programmatic deals, merging linear and CTV markets and offering new opportunities for advertisers. 4️⃣ Cookieless marketing is making waves: With the potential elimination of third-party cookies, marketers will need to rely on contextual data and leverage AI tools for effective targeting. Stay ahead of the game in programmatic advertising by keeping an eye on these trends in 2024! 💡 #ProgrammaticAdvertising #MarketingTrends #DigitalMarketing #CTVAdvertising #CookielessMarketing Source: illumin (AcuityAds Inc.)

Unlock the Potential of CTV Advertising: $6 Billion in Investments Await! According to adexchanger.com, the United States is gearing up to invest over $6 billion in upfront CTV (Connected TV) ads this year. This staggering figure underscores the growing significance of CTV in the advertising landscape. Are you prepared to seize this golden opportunity and make the most of this colossal investment? Why is CTV Advertising the Future? 🌐 Explosive Reach: CTV allows you to reach a vast and engaged audience, making it a pivotal channel for brand exposure. 🎯 Targeted Precision: Harness the power of data-driven insights to deliver laser-focused ads that resonate with your specific audience. 📊 Measurable ROI: CTV offers robust analytics, enabling you to measure campaign success and optimize strategies for maximum returns. 📈 Competitive Advantage: Be at the forefront of a transformative shift in advertising and gain a competitive edge in your industry. Ready to navigate the CTV advertising landscape and claim your piece of the $6 billion pie? Connect with us at sales@ventiveiq.com, and let VentiveIQ guide you toward unlocking the true potential of CTV advertising. . . . #CTVAdvertising #DigitalMarketing #VentiveIQ #DataDrivenInsights #AdvertisingROI #ConnectWithUs #MarketingTrends #DigitalTransformation

📺  In the thick of upfront negotiations, understanding the shifts in the CTV advertising landscape is crucial. This year, the spotlight is on programmatic buying, which is becoming an essential strategy by providing flexibility and precision. Hear from our VP of TV, Beau Ordemann about why adopting a programmatic approach can enhance ad targeting and efficiency during these pivotal negotiations: https://lnkd.in/gEh3pVQH