Streamly Digital’s Post

The CTV ecosystem grows in complexity each day. Countless DSPs, publishers, data partners, and more vie for media buyers’ attention. Ask yourself: Do you have the budget, bandwidth, desire, and chops to manage a roster of DSPs? What about the $$ required for inventory contracts, DMP integrations and licensing, and minimum spends? Getting the full benefit of CTV requires multiple integrations across the ecosystem, as well as expertise. That’s where Strategus comes in. As your managed services CTV partner, we support agencies and brands with: — Direct integration with 400+ CTV inventory and data partners — Cutting-edge CTV targeting, attribution, and reporting capabilities — Personalized guidance and hands-on execution every step of the way Our goal is to make your life easy, not more complex. All backed by results you can see. #connectedtv #programmatic #digitaladvertising

Thriving in today's digital landscape requires marketers to navigate the nuances of CTV (Connected TV) and OTT (Over-the-Top) platforms. With CTV, consumers enjoy their favorite shows through smart TVs or devices connected to the internet, while OTT delivers content directly through the web, bypassing traditional broadcast. But why does this matter for marketers in APAC and beyond? Understanding the distinction offers a strategic advantage—the ability to tailor precise advertising experiences. CTV allows for data-driven targeting, harnessing the power of viewer insights for impactful ads. OTT, with its extensive reach, is perfect for brand awareness campaigns. I witnessed firsthand the opportunity CTV and OTT present. They're not just channels but avenues for innovation, with interactivity and addressability at their core. For businesses looking to harness these platforms, the key is leveraging granular consumer insights and aligning content with viewers' interests. Connecting with audiences where they are most engaged is no longer just an option; it's a necessity for dynamic marketing. Unlock the potential of CTV and OTT with Samsung Ads APAC! Interesting article; https://lnkd.in/gJ_n78Rs #CTV #OTT #TargetedAdvertising #SamsungAds #Innovation

We're excited to partner with Sightly to bring the power of Brand Mentality to CTV advertising. Reaching viewers at the right moment is more important than ever. According to the Alliance for Video-Level Contextual Advertising, CTV viewers are 4X more likely to watch ads when they are contextually and tonally relevant to programming. Explore Sightly's IRIS-enabled™ pre-packed PMPs to reach viewers when they are most likely to watch, remember, and act. #connectedtv #ctv #adtech #programmatic #contextualadvertising #iristv #sightly

Over the last two years, I’ve talked to dozens of marketers who tested CTV. And I’ve heard a lot of horror stories. 1. Overpaying for special targeting when outside of 1st party targeting, most efforts don't improve response rates. So ROI decreases. 2. Told they just need a little more frequency when each incremental frequency actually has diminishing returns. 3. Taught hitting the right people at the right time makes $20-$50 CPMs worth it. Those CPMs are now coming down. My guess? They weren't worth the price. 4. Working with partners without the interest of the advertiser at heart. 5. Sold bad analytics to overinflate results. 6. Large budgets burned through with little results or learnings. 7. Significant portions of mobile devices sneaking into plans to make CPMs look low. And no, not all impressions are created equal. At Marketing Architects, we aren’t new to streaming. In fact, we’ve tried it all. Think of a targeting strategy, we’ve tried it. Think of a DSP platform, we have tried it. Think of unique creative approaches, we’ve tried it. The reality? We were so done with the way the industry has been built, that our only option left was for us to build our own approach. Welcome to Annika Streaming. I have been blessed to be part of the most amazing team over the last few years, building an AI streaming tool that will truly revolutionize the way streaming is done. For one purpose. To help our clients be successful. We aren’t just another agency white labeling one of the dozens of DSPs that all do the same thing. We started from the group up to build a truly unique solution. A solution where all of the benefit goes straight to our clients. I could be prouder of our team, and excited for the future of our clients. #Marketing #Streaming #CTV #Innovation

Are you confident you know the difference between CTV and OTT ❓ Let's clear the air: 📺  𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐓𝐕 (𝐂𝐓𝐕) focuses on the device used to stream content on the television, such as Smart TVs, gaming consoles, and streaming devices. 🎮 On the other hand, 𝐎𝐯𝐞𝐫-𝐭𝐡𝐞-𝐓𝐨𝐩 (𝐎𝐓𝐓) emphasizes delivering video content over the internet to a variety of devices like tablets, mobiles, desktops, and televisions. What You Need to Know: ✅  𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: CTV offers precise targeting based on the connected device, while OTT allows for broader audience targeting across different devices. ✅ 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐑𝐞𝐚𝐜𝐡: CTV provides a traditional TV-like advertising experience, reaching viewers in a lean-back, living room setting, while OTT offers a more interactive and personalized advertising experience, often reaching viewers in a lean-forward, on-the-go setting. 📚 Ready to Learn More? Watch our exclusive video with Ada Zakrzewska who explains the difference and delves deeper into the topic of CTV and OTT. Stay tuned for more insights on the Connected TV (CTV) Advertising! 📺🔍 #CTVAdvertising #CTVvsOTT #Technology #VideoStreaming

New video about CTV in the nutshell is live at OnAudience profile! Today it's time to explain key differences between CTV and OTT. 📺 Do you have any additional thoughts around this? Feel free to share them in comments or reach me out! #CTV #OTT #advertising #video #CTVdata #data

Here at Sightly, we work with several incredible partners to fuel our technology and make the mission of Brand Mentality® possible. We're kicking things off with an appreciation post for our partners over at IRIS.TV! We're thrilled to discuss our contextual CTV deal library in partnership with IRIS.TV, empowering advertisers to take back the (remote) control when it comes to buying CTV. Brand Mentality®’s newest launch is our IRIS-enabled™ pre-packaged PMPs, which are meticulously designed to identify and activate within contextual buckets, ensuring your ads reach the right audience in the right context. Request a deal here: https://lnkd.in/eKhxd-AZ Our new contextual buckets use our proprietary technology to include CTV inclusion and exclusion lists such as: ⬛ Targeting 𝑜𝑟 𝑏𝑙𝑜𝑐𝑘𝑖𝑛𝑔 Politics ⬛ Targeting Innovation and Economics ⬛ Targeting Health, Fitness, and Sports ⬛ Targeting Pop Culture ⬛ Targeting Sustainability ⬛ Targeting Economic Market Movement With these new categories, you can refine your targeting strategy to align perfectly with your campaign objectives. Explore our library of curated video-level contextual PMPs, leveraging top CTV publishers to reach millions of viewers in brand-suitable environments. Alternately, we can also create custom segments tailored to your specific needs and objectives based on your Brand Mentality® profile. Don't miss out on this opportunity to revolutionize your CTV advertising strategy. Reach out to our team! #SightlyPartnershipMonth #connectedtv #programmatic #adtech #ctv #brandmentality #iristv Adam Katz Annalise Curvelo Maeve Gordon Nancy (Neumann) Grey Richie Hyden Rohan Castelino Field Garthwaite Scott Coulthard

"🚀 Elevate Your Revenue Game: Partner with eReleGo Technologies Pvt Ltd (ETPL) - for CTV Monetization Success! 🌐" Revolutionize your brand's success in the digital age! 🌟 eReleGo welcomes you to lead the charge in the 2024 Connected TV (CTV) Monetization landscape and skyrocket your revenue. 💡 The eReleGo Advantage: Your Key to CTV Monetization Glory in 2024 📺 Soar Above with Erelego Pvt: Amplify your brand across Smart TVs, streaming devices, and gaming consoles, connecting with audiences like never before. 🎯 Precision Targeting: Craft personalized content with surgical precision using cutting-edge data analytics and user insights. 📱 Cross-Device Magic: Seamless integration across devices ensures your campaigns resonate everywhere your audience goes in 2024. 📊 Metrics that Matter: Dive into a data-driven thrill ride, gaining insights from viewability to audience demographics for strategic decision-making. 🚀 Elevate Your Brand: eReleGo's CTV Monetization Mastery in 2024 🎬 Cinematic Creatives: Captivating visuals, compelling storytelling, and messaging that resonates — a cinematic experience, not just an interruption. 🕰️ Strategic Symphony: Align your brand with peak viewing times and popular content genres, orchestrating a symphony of engagement in 2024. 🌐 Interactive Alchemy: Beyond viewership to engagement. Imagine clickable overlays, interactive polls, and shoppable features seamlessly woven into your ad experience. 🌈 The Future is Now: Join the CTV Monetization Revolution with eReleGo in 2024 Stand on the cusp of a new era in advertising! eReleGo invites you to seize the moment, revolutionize your revenue, and lead the charge in the 2024 CTV Monetization landscape. 🚀 Your future, amplified. eReleGo - where visionaries unite, and revenue soars. Join us in shaping the narrative of 2024’s success today! 🚀 📩 Drop me a DM or comment below if you're ready to boost your digital presence and achieve outstanding results! 🚀 😁 #CTVAdvertising #DigitalTransformation #ErelegoPvt #MonetizationMasters #DigitalSuccess #2024Strategy #MarketingInnovation #BrandRevolution #AdTech #DigitalMarketing #RevenueGrowth #ConnectedTV #InteractiveAds #DataDrivenAds #DigitalRevolution #AdMonetization #SuccessStories #TechInnovation #FutureOfAdvertising #AudienceEngagement #CTVSuccess #CinematicAds #BrandStorytelling #AdCampaigns #DigitalJourney #MarketingTrends #StrategicPartnerships #ROIin2024 #VideoMarketing #ContentStrategy

We are witnessing a revolutionary shift towards digital advertising on Connected TV (CTV), OTT, and streaming platforms. This evolution offers unparalleled opportunities for targeted and impactful advertising. Here’s why this trend is a game-changer: 📈 Rapid Growth: - Over 80% of US households use at least one CTV device 📺 - The global OTT market is projected to hit $210 billion by 2026 🌐 🎯 Enhanced Targeting: - Leverage detailed viewer data for personalized ads, enhancing relevance and engagement 🧩 📊 Measurable Impact: - Track real-time metrics like impressions, clicks, and conversions for valuable insights 📉 🔄 Cross-Device Integration: - Ensure a cohesive brand experience across multiple devices, reinforcing your message seamlessly 📱💻 💡 High Engagement Rates: - Capture high levels of viewer attention, leading to higher ad recall and effectiveness 🔍 🔎 Importance of Demographic Data: - Achieve precision in targeting by understanding age, gender, income, and more 📌 - Optimize ad spend by focusing on segments likely to convert 💸 - Tailor messages to unique demographic preferences for better engagement 🗣️ - Gain deeper customer insights to inform overall business strategy 📖 Real-world applications showcase the power of demographic targeting: - Targeted product launches 🎁 - Seasonal campaigns 🎉 - Localized advertising 📍 📰 Read more in our latest blog post: https://lnkd.in/g--scx3r #DigitalAdvertising #ConnectedTV #CTV #OTT #StreamingPlatforms #AdTech #Marketing #Targeting #Engagement #Cphere #Innovation #FutureOfAdvertising

We are witnessing a revolutionary shift towards digital advertising on Connected TV (CTV), OTT, and streaming platforms. This evolution offers unparalleled opportunities for targeted and impactful advertising. Here’s why this trend is a game-changer: 📈 Rapid Growth: - Over 80% of US households use at least one CTV device 📺 - The global OTT market is projected to hit $210 billion by 2026 🌐 🎯 Enhanced Targeting: - Leverage detailed viewer data for personalized ads, enhancing relevance and engagement 🧩 📊 Measurable Impact: - Track real-time metrics like impressions, clicks, and conversions for valuable insights 📉 🔄 Cross-Device Integration: - Ensure a cohesive brand experience across multiple devices, reinforcing your message seamlessly 📱💻 💡 High Engagement Rates: - Capture high levels of viewer attention, leading to higher ad recall and effectiveness 🔍 🔎 Importance of Demographic Data: - Achieve precision in targeting by understanding age, gender, income, and more 📌 - Optimize ad spend by focusing on segments likely to convert 💸 - Tailor messages to unique demographic preferences for better engagement 🗣️ - Gain deeper customer insights to inform overall business strategy 📖 Real-world applications showcase the power of demographic targeting: - Targeted product launches 🎁 - Seasonal campaigns 🎉 - Localized advertising 📍 📰 Read more in our latest blog post: https://lnkd.in/g--scx3r #DigitalAdvertising #ConnectedTV #CTV #OTT #StreamingPlatforms #AdTech #Marketing #Targeting #Engagement #Cphere #Innovation #FutureOfAdvertising