Subramanya Kamath’s Post

How Funnels Can Skyrocket Sales For Your D2C Brand.............. In today's competitive online landscape, our homegrown D2C brands need a strategic approach to capture customer attention and drive conversions. Enter MARKETING FUNNELS – a framework that maps the customer journey, allowing you to nurture leads and turn them into loyal customers. The AIDA Model: Your Guide to Building a Winning D2C Funnel The AIDA model is a classic funnel framework that breaks down the customer journey into four key stages: ATTENTION: Grab eyeballs with eye-catching social media posts, influencer collaborations, or targeted ads featuring relatable scenarios to your demographic. (Example: A sustainable clothing brand uses stunning visuals showcasing celebrities in their eco-friendly clothing line) INTEREST: Educate your audience with informative blog posts in Hindi or local languages, highlighting the unique benefits your product offers to your consumers. (Example: An organic skincare brand creates explainer videos in Hindi showcasing the natural ingredients and their benefits for Indian skin types) DESIRE: Spark a need/desire for your product with emotionally-driven content. Share customer testimonials in Hindi or other regional languages, or create lifestyle content showcasing how your product enhances everyday life. (Example: A fitness tracker brand showcases user-generated content of customers achieving their fitness goals with their product) ACTION: Compel them to take the plunge with a limited-time offer or free shipping on their first purchase. (Example: The fitness tracker brand offers a free consultation with a fitness expert upon purchase) Don't settle for one-off sales! Implement a winning D2C marketing funnel that educates and entices Indian customers at every stage, ultimately leading them to a satisfying purchase and brand loyalty. #D2CMarketing #India #MarketingFunnel #AIDAmodel #CustomerJourney #IndianConsumer #ContentMarketing #SocialMediaMarketing #Ecommerce #GrowthHacking

𝗖𝗮𝗻 𝘆𝗼𝘂 𝗽𝗿𝗲𝗱𝗶𝗰𝘁 𝘂𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗕𝟮𝗕? 𝓨𝓮𝓼 𝔂𝓸𝓾 𝓬𝓪𝓷. 𝓥𝓮𝓻𝔂 𝓮𝓪𝓼𝓲𝓵𝔂. I started working with B2B behemoths in 2005. B2B marketing follows B2C marketing trends after about 5-8 years. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞 𝟏: 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 P.S. ONLY Difference between a: Personal Brand: You are building for your career. (We've got multiple clients who did that successfully with LinkedIn) Founder Brand: You are building for your company. (Nikhil Kamath, Bhavish Aggarwal etc) 𝐄𝐱𝐚𝐦𝐩𝐥𝐞 𝟐: 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 When Arpita Bose entered the premium salon space in 2017, it was beginning to become a 'thing'. 7 years later, she's getting B2B influencer projects. NGOs follow another 5-8 years later. Government entities another 8-10! (I've handled Govt in India & Dubai, so it's a global phenomenon) Essentially Govt will use the marketing strategies 20 years after B2C! (P.S. Political parties aren't govt)

Developments in India's Emerging B2B Market The B2B landscape in India is undergoing a remarkable transformation, and the digital realm is playing a pivotal role in shaping its future. As businesses evolve to meet the demands of the dynamic market, digital marketing emerges as a game-changer in achieving B2B goals. Digital Dynamics: In an era where connectivity is king, digital marketing serves as the catalyst for B2B success. From targeted online campaigns to strategic social media engagement, businesses are harnessing the power of the digital space to reach and resonate with their audience. Market Expansion: The online sphere breaks down geographical barriers, providing businesses with unprecedented opportunities to expand their reach. Through digital marketing strategies, enterprises can connect with potential clients, partners, and collaborators across the vast Indian market, fostering growth and collaboration. Precision Targeting: Digital marketing empowers B2B businesses with the ability to precisely target their audience. Through data analytics and insights, companies can tailor their marketing efforts to resonate with specific industries, niches, or decision-makers, ensuring a more impactful and efficient outreach. Enhanced Visibility: With the majority of business decisions influenced by online research, establishing a robust digital presence is imperative. Digital marketing techniques such as SEO, content marketing, and online advertising enhance a company's visibility, positioning them as industry leaders and fostering trust among potential clients. Engagement and Relationship Building: The digital landscape offers unparalleled opportunities for meaningful engagement and relationship-building. Through thought leadership content, webinars, and social media interactions, B2B businesses can cultivate lasting connections with their target audience, establishing trust and credibility. Measurable ROI: One of the most significant advantages of digital marketing in the B2B space is the ability to track and measure ROI effectively. Analytics tools provide insights into campaign performance, allowing businesses to refine their strategies and allocate resources where they yield the best results. As we navigate this exciting shift in the Indian B2B market, embracing the potential of digital marketing becomes paramount. Let's seize the opportunities, leverage the tools at our disposal, and propel our businesses to new heights in this digitally-driven era! #DigitalTransformation #B2BMarketing #EmergingMarkets #IndiaBusiness #himalaysinhkher

🌟 𝐂𝐥𝐨𝐬𝐢𝐧𝐠 𝐬𝐚𝐥𝐞𝐬 𝐝𝐞𝐚𝐥𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐬 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡. Here are the top strategies to succeed: 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Use insights to understand customer behavior and preferences. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Tailor your communication to address specific needs and pain points. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: Engage through social media, email campaigns, and online advertising to reach a wider audience. 𝐁𝐮𝐢𝐥𝐝 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: Focus on long-term relationships by offering exceptional service and support. In a dynamic market like India, adapting to digital trends is key to closing deals effectively. What strategies have worked for you in this space? Share your thoughts below! #DigitalSales #SalesStrategies #IndianMarket #DataDrivenMarketing #Personalization #DigitalTransformation #SalesGrowth #CustomerEngagement #OnlineSales #BusinessSuccess

Title: Unveiling the Future: Direct Selling and Network Marketing in India (2025) As we step into the year 2025, the landscape of direct selling and network marketing in India is poised for unprecedented growth and transformation. Several factors contribute to the promising future of these industries, shaping a dynamic business environment. 1. Evolving Consumer Trends: In 2025, Indian consumers are increasingly inclined towards personalized shopping experiences and authentic product recommendations. Direct selling and network marketing align perfectly with these trends, offering a direct connection between consumers and products. As trust becomes a pivotal factor in purchasing decisions, the interpersonal relationships fostered through these models gain significance. 2. Digital Integration and E-Commerce Synergy: The integration of digital platforms with direct selling models is set to revolutionize the industry. The widespread adoption of e-commerce and the rise of social commerce provide a fertile ground for network marketing to thrive. Companies are leveraging advanced technologies to enhance customer engagement, streamline transactions, and empower their network of distributors. In conclusion, the future of direct selling and network marketing in India in 2025 is marked by innovation, digital integration, and a shift towards consumer-centric models. As these industries continue to adapt to evolving trends and consumer preferences, they are poised to play a pivotal role in shaping the entrepreneurial landscape and contributing to the economic growth of the nation. " I believe this gonna be the future of India more than 18.1B of people will get a job " .. #snsinstitution #snstechnology #snsdesignthinkers

We generated 70 leads for a B2B client last month. No cold emails, no Google ads, no influencer marketing. How? I got a call in December. It was James on the other side who runs an artisanal tofu brand. He was struggling to get business, and one of his friends suggested exploring digital marketing. He googled digital marketing agencies in Jaipur, and thanks to our Google rankings, we popped up. Now, James doesn't know much about digital marketing. Understanding his business, we prioritized focusing on B2B first, then B2C because it was crucial for his business to establish a fixed amount of monthly business initially. Our strategy worked. We contacted over 200 cafes in 2.5 months, out of which 130 showed interest in giving it a try. What different approach did we take compared to other marketing agencies? We first understood the problem statement and realized that the client was reluctant to spend much as they had never engaged in any marketing activities before. It was essential to generate a continuous flow of revenue/business first, which would have taken longer with a B2C approach. I personally know agencies that would have advised James to focus solely on creating an Instagram account and curating posts, which would not provide a source of recurring revenue. I'm not saying that social media posting isn't beneficial, but agencies that focus on a 'one-size-fits-all' idea without understanding the brand's needs contradict how I define marketing. What are your thoughts on it? Share your views in the comments. 👇 #B2B #Tofu #DigitalMarketing #Strategy #SmallBusinesses #Approach #Agency P.S. - This is a true story, but I have changed the client's name to maintain confidentiality.

In marketing, a strong vision becomes the heart of our messaging and branding strategy, narrating the 'why' behind our endeavours, and resonating deeply with our audience. Our marketing efforts thrive on this clear vision, harmonizing values, goals, and aspirations into a captivating narrative. Aligning with people's beliefs, a compelling vision forges a powerful connection. In #Ahmedabad, Monish Shah's e-commerce platform (Streetz Hyperlocal Pvt Ltd) has revolutionized local markets. Our partnership celebrates this visionary initiative, bridging traditional stores with the digital landscape. By extending our support through this platform, we amplify the visibility of local businesses, expanding their reach beyond geographical boundaries. Monish's foresight in leveraging technology to empower local entrepreneurship deserves acclaim. As a marketing partner, I witnessed firsthand how it enriches Ahmedabad's community and fuels economic growth. This remarkable vision shapes our marketing strategy and magnetizes our target audience. #marketingandadvertising #startegy #localbusinessmarketing

“Siddhant we haven’t hit this sales number in a while, how are you able to pull this off?” This is what one of the clients told me during the monthly strategic call. 137+ Satisfied International & Indian D2C founders Scaled 100+ brands to $550k+ monthly revenue Now running a performance marketing agency Created 12567+ successful Ad campaigns More than 5 years of experience Today I will tell you how I sell my products so well. I use this simple formula: Being Specific = More Sales 🔰 Get the customer from Point A to Point B 🔰 Use Social Proof + Outcomes 🔰 Showcase Clear Value EASY! I Follow “TWO” formula - The Winning One formula → One message. → One audience. → One problem. → One channel. → One solution. 📌Your product won't sell if people don't understand it Nobody wants to buy his way into a problem. They buy their way out of a problem! Social Proof + Specificity + Selling the Result = Sales ♻️Repost this if you found this useful and Comment below what strategy do you use? #ecommerce #adagencyowner #growthmarketing

#dynamiclandscapedigitalmarketingThe ever-changing digital landscape necessitates a marketing strategy that can keep up. Dynamic landscape digital marketing services are designed to do just that. These services provide businesses with the flexibility and agility they need to thrive in a constantly evolving online environment. Some of the key benefits of dynamic digital marketing services include: Increased reach and engagement: By utilizing a variety of digital channels and tactics, dynamic landscape marketing can help businesses reach a wider audience and build deeper relationships with existing customers. Improved lead generation and conversion: Dynamic marketing campaigns can be fine-tuned to target specific audiences and drive desired actions, such as lead generation and sales. Enhanced brand awareness and reputation: Dynamic marketing can help businesses build a strong online presence and establish themselves as thought leaders in their industry. Reduced costs and improved ROI: By optimizing campaigns for performance and efficiency, dynamic marketing can help businesses save money and maximize their return on investment. Rajagiri Information Systems pioneers digital marketing in Madurai with over 17 years of global expertise. Our result-oriented promotion strategies drive impactful outcomes for businesses. From cultivating online visibility to maximizing engagement, we specialize in crafting tailored solutions that resonate across diverse markets. Trust us to elevate your brand in the digital realm, as we leverage our seasoned experience to deliver unparalleled success in the dynamic landscape of digital marketing. #rgis.asia #bestdigitalmarketer #bestdigitalmarketingcompany , #madurai

Revealing the Plan: Establishing a Lucrative Direct-to-Consumer Brand in India Thanks to the growth of e-commerce, rising internet penetration, and changing customer preferences, Direct-to-customer (D2C) firms have found great success in India in recent years. D2C brands change the dynamics of the market by interacting directly with customers and eschewing established distribution methods. A deliberate approach is necessary to develop a successful D2C brand in India, despite the country's numerous consumer categories and intense competition. India's consumer landscape is incredibly diverse, encompassing varied demographics, socio-economic backgrounds, and cultural nuances. Successful D2C brands invest in comprehensive market research to understand consumer preferences, behaviors, and pain points. In a market inundated with choices, quality and value proposition serve as key differentiators. D2C brands must prioritize product quality, functionality, and durability, offering tangible value to consumers. Emphasizing transparency in pricing, ingredients, and sourcing instills trust and credibility, crucial for long-term brand success. India's digital revolution has democratized access to information and transformed consumer purchase journeys. D2C brands leverage digital channels such as social media, influencer marketing, and search engine optimization (SEO) to amplify brand visibility, drive engagement, and acquire customers cost-effectively. Personalized, data-driven marketing initiatives resonate with Indian consumers, fostering meaningful connections and driving conversions. While digital channels play a pivotal role, D2C brands must seamlessly integrate online and offline touchpoints to deliver a holistic customer experience. Establishing a user-friendly website, mobile app, and robust logistics infrastructure ensures convenience and accessibility for consumers across diverse geographies. In conclusion, developing a successful direct-to-consumer (D2C) brand in India requires a deliberate fusion of agility, digital expertise, cultural sensitivity, and consumer-centricity. D2C brands can effectively access the Indian market and establish enduring relationships that lead to sustained growth and success by comprehending the subtleties of the Indian market, providing outstanding value, and cultivating genuine connections with consumers. TalentServe #talentserve #learning #D2Cbrands #edtech