Co-founder and CEO at Targetgrid | Digital Transformation Leader | AI-Powered Sales | Fintech | AI-Powered Construction Tech
Targeted marketing has come a long way since its early days in ancient Egypt, when merchants used signs and symbols to advertise their goods. In the Middle Ages, trade shows and fairs became popular ways to reach new customers and understand their needs. In the 1980s, the Nirma direct mail campaign was a ground-breaking example of targeted marketing. Nirma, a new washing powder brand in India, published coupons in popular newspapers and magazines. Customers who filled out the coupon and mailed it back to Nirma received a sample packet of the washing powder. This campaign was a huge success, helping Nirma to understand its target audience, get feedback on its product, and become one of the most popular washing powder brands in India. Today, digital marketing has made targeted marketing even more effective. With the help of data and analytics, marketers can now reach their target audiences with unprecedented precision. For example, Nirma's direct mail campaign could now be easily executed – thanks to the internet. At Cheggout , we help brands to run targeted marketing campaigns with ease. Our partnerships with Nationalised and private banks across India allows us to reach our clients' target audiences in even the most remote parts of the country. Or, should I say “The Bharat Audience”. Besides, we are helping our esteemed public sector banks to offer merchant funded discounts to their customers and increase customer intimacy. Something that was previously done only by the “cool” private banks. In a way, this is also in line with our Government’s dream of Digital India and democratisation of ecommerce. We also have a strong commitment to data security and privacy. We take all necessary steps to protect our customers' data and ensure that their information is only used in a responsible manner. If you are a brand looking to run a targeted marketing campaign, or a bank looking to integrate an E-Marketplace and drive engagement, Cheggout is the perfect partner for you. Contact us today to learn more about how we can help you to reach your target audience and achieve your marketing goals. #marketing #digitalmarketing #targetedmarketing #marketingcampaign #customerneeds #customerfeedback #customersuccess #indiamarket #cheggout #digitalindia #makeinindia