For a fragrance brand that is built around #transparency, this is an important step for us. Hailey and I have been chatting since pre-launch and I could not be more excited that we are now live with ClearForMe. #IngredientTransparency is the future of fragrance. Clear and transparent labelling is important for many reasons, so here are a few to think about. · 𝐀𝐯𝐨𝐢𝐝𝐢𝐧𝐠 𝐓𝐨𝐱𝐢𝐜 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬: This enables consumers to make informed choices about the products they choose - all the way down to the fragrance. No more fearing the word 'fragrance'. · 𝐀𝐥𝐥𝐞𝐫𝐠𝐢𝐞𝐬/𝐒𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬: This helps consumers identify potential allergens and avoid products that may cause a reaction. (+30% 𝒐𝒇 𝒕𝒉𝒆 𝑼𝑺 𝒉𝒂𝒔 𝒔𝒆𝒏𝒔𝒊𝒕𝒊𝒗𝒊𝒕𝒊𝒆𝒔) · 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬: Educating consumers allows them to make conscious decisions, support brands that align with their priorities, from sustainability to cruelty-free. Bonus: from a brand perspective, this builds trust with our consumers and minimizes friction during certifications (Environmental Working Group, Cradle to Cradle Products Innovation Institute, SkinSAFE, AllergyCertified, Leaping Bunny Program) and as retail guidelines change (Credo, SEPHORA, Ulta Beauty, Target, Grove Collaborative, The Detox Market). Happy to share more about what we have learned. If this is on your radar and you want to chat, get in touch.
🌷State of Change is LIVE with Clickable Ingredients!!🌷 State of Change creates fragrances you can feel good about and understand what's inside. State of Change's website just went live with ClearForMe's Clickable Ingredients! The Features? 🧩 Personalized Ingredient definitions on demand. A sales enablement tool to bring ingredient transparency directly to consumers. 📝 Showcase the background of your ingredients, sourcing, and other attributes to stand out from competitors. 💭Educate your customers. Our neutral, user-friendly ingredient definitions keep shoppers informed. Your customers want to know what makes the brand they love unique. Showcase your ingredients and your sustainable attributes to educate consumers on your innovative products. 🪄 ClearForMe's tools are user-friendly and straightforward to implement on any brand's website. Say hello: https://hubs.li/Q0297hZC0 📞 Thank you to State of Change's finest, Ashlee Firsten Posner and Ainslie Timmons, for making this partnership happen! 🌷Shoutout to Jason Pan, Cole W., and Hailey Gerards; this wouldn't be possible without your support. #fragranceindustry #cleanfragrance #IngredientTransparency #ClearForMe #StateofChange #fragarency #CosmeticTransparency #ConsumerConfidence #Innovation #BeautyIndustryFuture #ClickableIngredients #BeautyTech #MarTech #BeautyTechnology #EcommerceEnablement #Beauty #Phygital #BeautyAdvisors #NewJersey