WE'VE GOT NEWS 🗞 🍻
Over the last year we’ve been working hard to roll out a lot of changes, and a brand new look for IMPOSSIBREW®.
So in a very particular, and highly curated order, here they are.
1) LOOK 👀
Same great taste. Brand new look.
Hearing everyone's feedback on our packaging over the last 3 years, we’ve stripped it back to only include what’s important.
We hope that you now feel just as good about what’s on the outside as what’s on the inside.
These new cans feel incredibly special in person, and we're very excited to finally be getting them out.
2) LABS ⚗
More beer. More often.
We’ve had huge support for our Limited Edition beers. So, we’ll be brewing more of them, more often.
That means a new Limited Edition beer every 3 months. And due to high demand, each new release will be available for a couple of months, instead of a couple of hours.
And, soon to launch, IMPOSSIBREW® Labs Edition: Our brand new series of ultra-low-volume prototype beverages (even beyond beer). Designed to remind us that after all, even without alcohol, drinking is meant to be a lot of fun.
3) LESS PLASTIC ♻
Less waste. More recyclable.
We’ve now moved the packaging of most of our beers away from labels to fully plastic-free printed cans. We’ve also removed any traces of plastic from our delivery packaging materials.
The operations team have been working through a lot of different solutions to make this happen. But it’s all worthwhile to be making big strides in the right direction to create the future of beer - in more ways than one.
And as a bonus, our new printed cans feel way nicer to drink from...
LOOKING FORWARD ⏩
Over the last year we’ve been working hard to roll these changes out, and we hope that you’re just as excited by our brand new look as we are.
Over the coming 6 months, expect 2 new Limited Edition beers, as well as the release of IMPOSSIBREW® Labs Edition #001.
Head over to the site to check out our new cans.
Now ready to be enjoyed in-person.
Global COO | Enterprise Transformation | Operations, Supply Chain & Procurement Excellence | Strategic Planning & Execution | Turnaround | Digital | M&A | Advisory
3moAn iconic brand within the Suntory Global Spirits portfolio, benefiting from outstanding, multi generational brand stewardship, great people, underpinned by a culture of quality, differentiation, and innovation. I will always remember my first visit to the distillery in Loretto Kentucky, where I watched the wax dip process and the hand cut labels. Very special. Best wishes to Rob and the team.