SuperAwesome’s Post

We're red hot right now! 🌋 Last night we took home Silver at the US Effie Awards for our incredible 'Floor Is Flava' activation in Fortnite for Frank's RedHot sauce 🥈 🏆 We built a custom immersive Fortnite island in the shape of a chicken wing that played on the 'Floor Is Lava' game mode, by turning the lava into FLAVA with the help of Frank's RedHot sauce. The island featured an erupting Frank's RedHot volcano, 'chili chugs' for speed boosts, and hilarious chicken sidekicks that allowed players to fly. Instead of avoiding the lava, players were encouraged to jump right in - even if it meant losing the game. Frank's fans loved it, and so did thousands of players who not only played the experience but also took to social media to talk about it. Their voices were amplified even further with our social content from leading influencers who spread the word far and wide 📣 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 🌶 1bn+ impressions across the activation 🎮 42k plays from 4.6k daily active players ⏱ 12 min avg playtime 📱 3m+ views across social from our supporting content 📈 Record Q1 sales with a 10% increase in YoY $ spent Effie Worldwide | McCormick & Company #SuperAwesome #FloorIsFlava #Fortnite

💲 Gaming ads expanded to just under $7 billion in ad revenue in 2023. It's a category definitely worth a closer look for marketers. Reach your target audience among players with our gaming audiences. Choose from over 600 gaming segments we provide 🔥 ➡️ Contact us to get the full gaming taxonomy: team@oan.pl 📩 #gaming #advertising #report #segments #audiences #targeting

Answering some 🔥 questions about the videogame watchers community ⬇️ How are videogame watchers actually watching? 👀 In 3 main ways: Passively (while multitasking with other screens) 📱 Simultaneously (while gaming on another device) 🕹️ Actively (focusing entirely on a player's live gaming and interacting with the community) 👀 Why are videogame watchers important for marketers? 🎮52% of watchers said that watching their favourite gaming influencer play a game significantly influences their decision to buy the game. 🛒 But the opportunities extend beyond this. The rise of the clan of community watchers offers brands massive opportunities to connect with a dynamic and engaged Gen Z audience. 💥 ⚡Because this is where this audience is present with unflinching attention. They have ad blockers on their browsers, scroll through Instagram promotions with lightning-fast speed 📲, and even skip ads on YouTube with their subscriptions. 🚫🎥 ⏳At the same time, they watch their favourite influencers play games for hours on end. 🎮 🤔So, how can YOU (as a marketer) appeal to this audience? 🎯I’ll be sharing the sure-shot ways on Monday (to do away with the blues)! 📅 Stay tuned! 📢✨ Source: Google Consumer Insights, Google Trends #videogame #videogamewatching #videogamewatchers #youtube #youtubelive #twitch #community #marketing #gamemarketing

🇺🇸 Over 190 million Americans played video games regularly in 2023. It is a huge group of users that advertisers can easily reach in their campaigns 🎯 As gaming becomes increasingly popular, many brands from various industries have started targeting players. This is a valuable group, with higher-than-average spending power 📈 ✅ If you want to reach gamers, choose our segments on global platforms (The Trade Desk, Microsoft Advertising, Adform) or create custom ones, tailored to your campaigns - contact us at team@oan.pl #targeting #gaming #advertising #audiencedata

🔥 $131 billion revenue will generate mobile games in 2025 📱 It's a huge part of the global game market's total revenue. 🎯 Reaching mobile gamers is easy with the right data. We provide hundreds of segments of mobile gamers. Contact us and let's talk about how to reach them in your campaigns: team@oan.pl #mobile #gamers #advertising #targeting #segments

💡 🎮 The vast majority of advertisers say #game #advertising helps them engage with the right consumers, according to IAB's report "Changing the Game" 📊 In the report you will find loads of stats and facts for marketers who are considering investing in #game #ads. Let's take a look at some of them: 📈 nearly 90% of marketers currently using games advertising, say it’s of growing importance to their company 💰 40% of marketers plan to increase spending on #gaming ads in 2024 💥 78% of advertisers use games advertising continuously throughout the year ➡ Reach your gaming audiences on almost every market. Contact us and let's talk how to target your gaming audiences: team@oan.pl #targetaudience #targetedadvertising #gamingadvertising #gameads #programmatic #digitalmarketing #targeting #segments #audiences #gamingaudiences #ps5 #xbox #pcgames #games #players #campaigns #report

🚀 Gaming: The New Frontier of Digital Marketing 🎮 Exciting trends are reshaping the $159.3 billion gaming industry, creating unprecedented opportunities for brands: 📊 Key Statistics: 74% of US consumers play video games Mobile gaming market projected to reach $116.4 billion by 2024 Twitch boasts 31M daily active users 🔥 Top Strategies: Influencer Partnerships: 89% of marketers say ROI from influencer marketing is comparable or better than other channels In-Game Advertising: 66% of gamers accept in-game ads if they can play for free Branded Experiences: Fortnite's Travis Scott event drew 12.3M concurrent players Community Engagement: 55% of gamers feel a sense of community in gaming Cross-Promotional Events: 82% of Gen Z gamers engage with in-game ads From Roblox to Animal Crossing, brands like Nike, Gucci, and Coca-Cola are making waves in the metaverse. Is your brand ready to level up? #GamingMarketing #DigitalAdvertising #BrandStrategy #Metaverse #InfluencerMarketing #InGameAds #MarTech #GamingIndustry #BrandedContent #MarketingInnovation What do you think about these posts? Would you like me to modify or expand on any part of them?

Enjoyed attending the IAB Playfronts last week. Takeaways 1. Gaming will continue to grow and unlock incremental audiences 2. "Catch all" digital plans are not setup to take advantage of gaming Here are a few ways gaming is different from the rest of digital: - Different Economics: For platforms like Roblox, Fortnite, and Candy Crush advertising only represents a small minority of revenue. - Different Value Exchange: Gaming offers high engagement and immersive ad experiences and as a result a greater need for advertising relevance and customization. - Different Ecosystem: The "gaming umbrella" is wide ranging from mobile games with rewarded video, in game billboards, digital fashion, influencers, esports, experiences, etc. - Different and Growing Audience: According to Activision Blizzard Media ~84% of 18-24 yr olds engage with gaming weekly and ~72% of 35-54 year olds. Digital Turbine shared a finding that a large portion of the "active gamer population" is harder to reach on social / youtube. #gaming #programmatic #playfronts 

Yesterday we spoke about Video Game Creators but have you wondered who’s on the other side of the screen, glued to their favorite gaming streams? Let's pull back the curtain and meet the fascinating world of Video Game Watchers! 🚀 🎥 What Do They Watch? These are the folks who spend hours watching live streams of their favorite games on platforms like YouTube and Twitch. It’s not just about the games—they’re there for the personality, the community, and the excitement of live interactions. 📺✨ 👥 Who Are They? Predominantly Gen Z, these watchers are digital natives who thrive on connection and engagement. They value authenticity and are loyal to creators who can provide genuine and entertaining content. They don’t just watch—they chat, participate in polls, join gaming sessions, and even support their favorite streamers financially! 💬🎮 💡 Why Should Brands Care? Brands, this is where you need to pay attention! 📣 Video gamer watchers are a goldmine of engagement. They’re highly interactive and influential, making them perfect for marketing campaigns. Want to be the brand they talk about in their chats? Get into their streams! 🌟🛍️ 🔥 Why StreamO? At StreamO, we’ve built India’s largest community of video game watchers. We have over 20,000+ streamers influencers that attract a massive, dedicated audience. Whether you’re a budding brand or an industry giant, StreamO is your ticket to connecting with this vibrant community and driving unparalleled engagement. 🌐🚀 Ready to dive into the world of video gamer watchers and elevate your brand? Join us at StreamO and become the buzz among Gen Z! 🎯 #GamingMarketing #GenZ #VideoGameWatchers #BrandEngagement #StreamO

Heading to Cannes Lions International Festival of Creativity to talk about the power of gaming for brands with iion, Enthusiast Gaming, TapNation, Dubit, Odeeo, AdInMo, Amplified Intelligence. Working with this medium and watching it grow in importance from gaming influencers to immersive experiences has been incredible. (Rooster Teeth Productions, a Warner Bros. Discovery Company, and Fullscreen, you are missed but your impact lives on.) And even more so is the growing acknowledgment by brands that it works. In IAB's recent study "Changing the Game: How Games Advertising Powers Performance" we found that: ✅ Over 90% of marketers say games advertising helps them engage with the right consumers, where they are, with relevant messaging. ✅ 85% of advertisers are confident in their ability to measure games advertising, and 68% use the same measurement for games as for other media channels. ✅ Almost 90% of advertisers agree that games advertising positively impacts brand outcomes. And when combined with other media, 86% say it amplifies the impact of the overall campaign. So there you have it: 👀 Attention. 📈 Measurement. 💲 Outcomes. That's what we're talking about. If you are a brand or agency and want to join the roundtable discussions on Tue & Wed please reach out. See you on La Croisette. 🏖 For more on IAB's study: https://bit.ly/4cDB4av #gamesadvertising #digitalmedia #cmo #canneslions #gaming