Dubit

Excited to launch the second UEFA Virtual Event of the season – Champions League Fantasy Football! Joe Hart (Man City, Celtic, England) and Sky Sports legend Melissa Reddy hosted the event, sharing top tips on how to crush it in UCL Fantasy Football this year. Huge thanks to all the teams who made this happen – amazing work all around! The platform is all about bringing fans together to enjoy the game in a whole new way. Visit virtualevents.uefa.com and see what it’s all about! #virtualevents #uefa #championsleague #FantasyFootball

Roblox has made it even easier for brands to learn about activating on the platform with the Roblox Brands Experience – a fun, immersive way to explore what Roblox has to offer! Here, you can: 👀 Check out Roblox and immersive ads ✈️ Explore brand case studies 🎧 Tune into the latest Roblox Tech Talks in the Podcast Lounge. We’re proud to have worked with Roblox to bring the adidas Outfit Creator into the mix, showing how brands can create interactive shopping experiences right on the platform. It’s a great way for brands to see how Roblox can help them connect with their audience in new and creative ways. Check it out for yourself - https://lnkd.in/gzkDgyWr #Roblox #AdidasRoblox #ImmersiveAds #BrandExperience #Innovation #Dubit #GamingMarketing

Big news from RDC that has us really excited – Roblox is teaming up with Shopify! 🎉 This means brands can now sell physical IRL goods directly inside Roblox experiences. Players can purchase products to enjoy both in and out of the game. For Avatar Fashion, it opens up amazing opportunities to connect virtual looks with real-world style, strengthening brand loyalty like never before. We can’t wait to help our customers explore these new e-commerce possibilities and bring their products to life in both worlds! 👕 👗 🎒 #Roblox #Shopify #Ecommerce #Innovation #Gaming

More of the fantastic Mini MRI Kits are in production! These kits provide a hands-on way for kids to build their own mini MRI machine, helping them understand the process and reduce any anxiety about the procedure. It’s amazing to see how these tools are made and the positive impact they can have!

We’re still coming down from the high of RDC! There were so many exciting announcements, including: 🎮 AI-Powered Creation: Game development just got faster and smarter! Roblox is integrating AI to help creators build immersive experiences more efficiently. 🛍️ eCommerce Expansion: Roblox is making it easier for creators to monetize, with new tools and features to build thriving virtual economies. 🎉 Party Mode: Social interactions just leveled up! Roblox is introducing new ways for users to party and connect with friends in the virtual space. Exciting times ahead! #RDC2024 #RobloxNextFrontier #AI #eCommerce #PartyMode #Dubit

Check out the latest interview with Dubit’s SVP of Global Trends David Kleeman, as he discusses the transformative role of AI in shaping the future of entertainment and learning for kids. From ethical considerations to innovative trends, this conversation delves deep into how AI can empower diverse voices while ensuring safety and inclusivity. A must-read for anyone interested in the intersection of technology and children's media! Read the full interview here 👉🏽👉🏽 https://lnkd.in/dHrK4JTf #KidsMedia #ai #media

Team Dubit is excited to be heading to RDC! We can’t wait to connect with brands, creators, and partners in the Roblox community. If you'll be there and want to chat about potential collaborations or just catch up, drop us a message. #Roblox #RDC2024 #Connection #developer

We are thrilled to announce our new partnership with Dubai-based metaverse ad tech agency, The GenX Media, to bring an innovative range of immersive Roblox media products and services to the MENA and APAC regions. This collaboration marks a significant step forward in providing brands and agencies in these regions with direct access to Dubit's cutting-edge Roblox marketing expertise. Together with The GenX Media, we are committed to delivering measurable results and creating engaging experiences that resonate with audiences across the metaverse. Stay tuned for more updates on how this partnership will transform the way brands connect with their audiences in the MENA and APAC regions. https://lnkd.in/emzCDMim #TheGenXMedia #Metaverse #Roblox #Partnership #MENA #APAC

🔗 What LinkedIn is for business networking, Roblox is for immersive brand experiences. On Roblox you can learn about the likes and dislikes of the young consumers. It is an ultimate feedback from the young generation to brands and creators. Enabling you to build brand value and test products virtually. Recently I have spent a lot of time digging through various Roblox brand integrations. As a fashion focused person I found asking myself these 3 questions: 𝗪𝗵𝗮𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗥𝗼𝗯𝗹𝗼𝘅 𝘀𝗼𝗹𝘃𝗲𝘀? 𝗛𝗼𝘄 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗲𝗹𝗲𝗰𝘁 𝗥𝗼𝗯𝗹𝗼𝘅 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝘆𝗽𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗼 𝘁𝗵𝗲𝗺? 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘄𝗼𝗿𝗸? While trying to answer these I have realized that there are too many moving parts to consider and that there is no one answer that fits all. It all depends who’s asking the question! Sounds complicated? 🎯 To make understandable I have mapped out Roblox experience strategy. ✅ First, Roblox advertising is experiential. It means audiences immerse themselves into the digital experience, shape it, create content, build communities. ✅ Second, while most brands distract customers with ads and fight for their attention, brands that build on Roblox make customers curious and grab their attention. ✅ Third, different goals require different types of solutions. When selecting a best fit  type of Roblox experience it is good to use this matrix: • Virtual Commerce vs Awareness, for example “Pop Up Shops in Virtual Games” vs “Virtual Runways” • Fun Digital vs In Real Life Impact, for example “Standalone Games” vs “IRL Rewards” ✅ Fourth, building a Roblox experience has a lot of moving parts. To ensure success it is smart to plan out the process and consider who is going to work on each stage. The simplified step by step guide could look like this: • Step 1: Research and Strategy • Step 2: Building the Game and Design • Step 3: Promoting and Capturing Attention • Step 4: Maintaining and Updating ✅ Fifth and the last, the most crucial thing is measuring the impact and understanding that 80% of Roblox experience value is invisible. Best Roblox experiences are somewhat of a black box. While usage metrics and engagements are important, the real value lies in sales funnel integration, emotional connect and brand loyalty. Roblox strategy can be hard to digest at first?
However, everything comes to places once you see it working. Some of my favorite Roblox experiences are built by Dubit for brands like adidas, Sunsilk and NASCAR. 📌 In fact, I have based this strategy framework mostly based on Dubit’s work (see a link in comments for more). Shoutout to Andrew Douthwaite for sharing his insights. Does this strategy make any sense to you? Leave a comment!👇

We worked with the team at Banana Studios to blend the virtual world of Roblox with real-life redemptions at Superdrug, and the results are in! Check out these incredible stats: 🎮 1.2M Total Engagements 🎩 170K UGC Items Given Away 💄 10K IRL Redemptions This innovative approach is redefining how brands connect with their audiences. The future of engagement is here! #Innovation #Roblox #Superdrug #BrandEngagement #MarketingStats