SuperAwesome’s Post

🌟 Exploring Beauty Trends: Delving into Consumer Insights! 💄🔍 From August 25, 2022 to August 24, 2023, over 7.5 million people sparked more than 49 million online conversations about cosmetics and skincare. 🌐 The top concerns include blemishes, acne, wrinkles, and dry skin (Source: Brandwatch). 👁️ Wrinkles Take the Lead: For US and UK consumers, wrinkles dominate the beauty talk. German consumers lean towards discussing dry skin, while under-eye circles take center stage for French and Spanish consumers (Source: Brandwatch). 🔍 Unbranded Searches Prevail: Before making online beauty purchases, most consumers turn to retailer websites, with a staggering 90% opting for unbranded searches. Beauty players take note—consumers prioritize product types (think "mousse" and "strip") and need states (like "free-from" or "tone-correcting") over specific brands (Source: NIQ). ⏱️ Beauty Routines Across Generations: In Germany and France, Gen Z sees beauty routines as a welcome time-out from stressful daily life. Millennials, Gen X, and Baby Boomers prioritize speed and efficiency in their care routines. Meanwhile, in the UK, efficiency reigns supreme across all generations. In the USA, Gen Z values self-care moments, while efficiency remains crucial for other age groups (Source: Statista). Stay tuned for more beauty insights! 💋🔍 #BeautyTrends #ConsumerInsights #SkincareTalks #CosmeticsConversations #StayGlamorous #Enaks #TheDataYouNeed #Marketing #MarketResearch #Research #ConsumerBehavior

E.L.F, Drunk Elephant, "GRWM" videos - do you know what those brands and terms mean? Your 5 year old probably does. The baby and child skincare market is projected to hit $380MM globally by 2028, CAGR of 8%, according to Statista. Brand activations and beauty influencers drive shoppers towards personal care products via social media, children are also flooding stores and hauling home all the skincare they can get their hands on. Around end of November & in December, Drunk Elephant, a rather expensive clean beauty skincare brand, responded with a controversial video explaining which of their products will be safe to use for kids (the fallout from that video can be tracked through GoogleTrends). This sparked a renewed interest in '#Sephorakids' in media. The bigger insight, however, points to the continued interest and shift of people, even the youngest generation, to #selfcare & desire to be forever young. We now understand that wellbeing is not just about maintaining physical body, but also soul and mind. #Selfcare has 66B views on TikTok. Taking care of self and wellbeing are also trending. What if instead of managing our ageing, disease management and fixing burnouts, we start taking care of ourselves in early 20s? or early childhood? What possibilities lie for us then...and with the rise of AI and advancement of technologies and improved knowledge, that is not hard to imagine. #wellbeing #selfcare #sephorakids #foresight #skincare #genalpha https://lnkd.in/gCU89dZu

Beauty Brand CEOs, Founders & Entrepreneurs! Here's our take on the Men's Skin Care Market - There are actually two distinct Men's Skin Care Market Segments > Millennials+ > Gen Z/Alpha and forward-thinking Millennials - Market growth is primarily being driven by Gen Z/Alpha - Changing concepts of "masculinity" is a major driver - Gen Z/Alpha embrace Self Care and view skin care as a general health & wellness issue - Ingredient-first products and messaging appeals to them - Drivers are clean ingredients and high-performance products that address their primary skin care concerns - They are open to gender-neutral products (one of my favorite mantras "the cream in the jar doesn't know your gender, nor does it care")

Are you ready to unlock the secrets to understanding the #Beauty demands of today's teens and tweens? 🆓 Get a complimentary 30-minute report on the teens and tweens trends delivered by the Beauty Usage experts in Josie O'Brien's team that will provide you with:   ➡ Accurate quantification of trends in teen behaviour through the lens of our robust, global beauty usage panel. ➡ In-depth understanding of what motivates and triggers beauty usage among young consumers. ➡ Actionable insights on how to engage with teens and tweens effectively, mindful of their unique lifestage. Read more on teenage Beauty trends in our latest #BrandFootprint report: https://lnkd.in/dci59Wqm

If you haven’t heard of indu and you have or know a teen, then let me tell you about this amazing brand 😍 There has been so much conversation around teen beauty recently so I’m taking this as a perfect opportunity to reintroduce indu. indu is a cool beauty brand for teens, created with teens and here’s what makes this brand perfect for this audience: 💫 We get teens Teens have been and continue to be the heartbeat of the brand from the extensive research that was conducted pre-launching the brand to the 270+ 13-17 year olds that form our committee and continue to influence the brand across every touchpoint from product, comms and marketing. 💫 Our products are safe for teen skin Our products are specifically created for teen skin. We know that hormones, stress and life's general ups and downs can disrupt the skin’s microbiome (the skin’s natural barrier) That's why all our skincare is formulated specifically for teenagers, to soothe and calm skin, making it feel healthy and re-balanced. We prioritise botanical ingredients because they are more gentle for the skin and where we have ingredients that target specific concerns, we will always add ingredients that sooth and calm. We also go above and beyond with testing to ensure our products are safe and suitable for teen skin. 💫Loud and proud for teens We’re proud to be a teen brand and empower teens to be them and enjoy this amazing part of their life. We show up where they are and tap into relevant media points, and we think differently because we have to and are considered in our approach. Want to know more….check us out www.indu.me and on social @indu.beauty Watch this space 👀 ….2024 is going to be BIG for indu 🚀 #brand #beauty #marketing

THE FACE OF TEN 👧 Anyone working in beauty retail or insights will be well aware of the ‘trend’, or rather seemingly casual obsession of young (GenA) consumers with skincare that includes active ingredients and anti aging properties. 😮 While leading beauty retailers like Sephora don’t seem to be doing anything to temper this (should they?!) Dove have decided it’s time for them to take a stand. With known, and I personally think impressive credentials in promoting natural beauty, body positivity and self acceptance, this feels like a good brand fit for this message…. But is it the right brand fit to drive change with the target audience?! How many teens and tweens are following Dove? How many are engaged with the brand known for soap and body wash not cosmetics and facial skincare? 🤔 I’m assuming they’re motivating parents to try and drive change. Parents of teens and tweens WDYT?! #branding #beautyindustry #beautybusiness #beautytrends https://lnkd.in/eGarVB33

Should children be using the same skincare products as adults? Social media and influencer culture has introduced a younger audience to the world of skincare, including the promotion of anti-ageing products and actives that can cause disruption to the skin barriers of children and teenagers. More broadly, it's important to question the attitudes that are being instilled into this age group regarding beauty standards. It's the idea that ageing is something to be avoided and that lengthy skincare routines are to be the norm. While skincare can form part of a healthy routine for young people, the promotion of all-round healthy lifestyle choices should be championed. The Red Tree had the pleasure of developing the brand strategy and design of Troikin, a skincare range created for children, with founder Amina Albeyatti a UK based GP and mother. With a product range heavily focused on UV protection, the brand encourages establishing simple rituals that are suitable and realistic to maintain. Troikin is contributing to demystifying the space, providing uncomplicated education with a less is more approach. What do you think about skincare for children and teenagers? #SkincareCommunity #ChildrensSkincare #BeautyCommunity #SkincareIndustry

Beauty Brand CEOs, Founders & Entrepreneurs! Here's our take on the Men's Skin Care Market - There are actually two distinct Men's Skin Care Market Segments > Millennials+ > Gen Z/Alpha and forward-thinking Millennials - Market growth is primarily being driven by Gen Z/Alpha - Changing concepts of "masculinity" is a major driver - Gen Z/Alpha embrace Self Care and view skin care as a general health & wellness issue - Ingredient-first products and messaging appeals to them - Drivers are clean ingredients and high-performance products that address their primary skin care concerns - They are open to gender-neutral products (one of my favorite mantras "the cream in the jar doesn't know your gender, nor does it care") #cosmetics #cosmeticsindustry #mensskincare #beautybrands #beautyindustry #skincareproducts #indiebeauty #cleanbeauty

Generation Alpha – those born in the early 2010s – has recently become a major force in the beauty industry, perhaps even more so than their Gen Z counterparts. A recent report found that Gen A accounted for 49% of skincare sales growth, and previous CivicScience data found that beauty shopping for this age group during the holidays jumped 11 percentage points YoY. According to new CivicScience data, nearly half of Gen Alpha's parents have purchased skincare products for their children in the last three months — outpacing the 24% of the Gen Pop who did the same. An additional 30% purchased makeup and 20% purchased perfume for their children recently. In particular, Gen A's parents are largely buying E.L.F. BEAUTY products, followed by brands like Sol de Janeiro and Rare Beauty. How will Gen Alpha influence the beauty industry in the long run? Read more here: https://lnkd.in/gTdSj9jG #beauty #retail #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

An informative read on the importance of considering the needs of neurodivergent customers in the beauty industry. The article also includes information on beauty products that are suitable for individuals who are over responsive to sensory input, i.e. olfactory sensory input #SensoryAwarenessMonth https://loom.ly/jUD6KNM