Superhuman’s Post

HOW TO CREATE A WINNING SALES CADENCE Every good manager has a plan. They’ve spent hours perfecting their sales cycle. But when it comes to *outreach*, Are your reps following a plan, too, or are they flying blind? If you want to maximize your reps’ performance and make the most of their sales pipeline, you need to help them plan their touchpoints. Timing. Tone. Channel. Every aspect of a winning sales cadence is intentional. That’s why we’re sharing an effective B2B sales cadence example. It’s tried and true. And it’s all yours. Check it out here: https://lnkd.in/g8YEyJy2

The frequency of follow-ups is important. The golden rule? Follow up as necessary until the sale is secured. Research reveals that most successful sales entail at least five follow-up calls post-initial meeting. Despite this, a staggering 44% of reps abandon follow-ups after just one attempt, prematurely gauging prospect interest. In fact, it's after the fourth follow-up that 94% of salespeople throw in the towel. This underscores the vital role of persistence and nurturing relationships over time. So, should you follow up more than once? Absolutely! It's an integral aspect of the sales journey, demanding ongoing efforts to stay connected post-meeting. Patience and persistence pave the way to closing deals and cultivating enduring customer relationships. Curious for more insights? Watch the full video for free https://lnkd.in/dDVNQzGa

“90% of Big Money Comes From Follow-Up: The Key to Sales Success” Shall I say something !! In the world of sales, many sales people give up after hearing “No” once. However, true sales professionals understand that the real game begins with follow-up. This powerful image illustrates the sales funnel, highlighting that consistent follow-ups, from 4 to 12 touches, lead to major conversions. It’s not about making the first touch; it’s about staying persistent and nurturing the relationship. While only 2-3% of sales close on the first try, it’s the follow-up that captures the remaining 90% of big deals. Follow-up isn’t just a strategy—it’s the lifeblood of successful sales. If you’re not following up, you’re leaving money on the table.

99% of sales emails look like this: (please don't do this in 2024) - "I hope you're well" - Here is my product - We are the leader in this market - These are our customer testimonials - Give me 30 minutes of your valuable time What the other 1% looks like: (please do this instead) - Here's a trigger I noticed about your company - Assumption about a pain point they might face - The business impact ($) of that challenge - A free lead magnet to learn more - An ask to validate the above It's 2024. Everyone is fighting for their prospect's attention. You stand out by focusing on value. What kind of sales emails do you respond to?

2024 sales cycles have changed. And it’s why you're struggling to close deals quicker 👇🏼 Based on research done by Google, a prospects needs 7 hours of contact time, across 11 touch points and in 4 different locations/channels. It’s called the 7-11-4 rule. But what does this have to with closing deals quicker? A lot. Back in the day those 7 hours were filled with going for coffee, giving presentations, meeting for dinner etc. And while that still works wonders, there are loads of things you can leverage to speed up the process and build the trust that people have in you. How? Create a Sales Leverage System. Use things like: ➡ YouTube Videos ➡ Case Study Breakdown Docs ➡ Video Sales Letter ➡ Outline your unique mechanism Prospects are likely to make a decision on who they buy from before you’ve gone through the process of meeting for coffee etc. In this day and age, people want to go through a sales process by themselves and not speak to sales before it’s absolutely mandatory.

Sales Messaging: The Power of Clarity Picture this: You're on the brink of a conversation that could skyrocket your sales. The stage is set, the spotlight's on you, and then... you dive deep into a sea of complexity and jargon, drowning your prospect in a tsunami of information. What's the result? A golden opportunity slips right through your fingers. Here's where many fall into the trap: Bombarding our prospects with an avalanche of details and technical speak. But there's a very simple yet revolutionary rule you can follow: Embrace clarity in your sales message. Keep it simple, focusing like a laser on what truly matters – the undeniable benefits and solutions your product or service brings to the table. And here's the real kicker – speak their language, not yours. Connect with the real, everyday experiences of your audience. It's like finding the perfect key that unlocks everything. By championing clear and direct messaging, you're not just selling; you're engaging in a powerful conversation that can dramatically boost your sales effectiveness. So, let's cut through the noise, make every word count, and turn those opportunities into sales. You with me? 👊

When was the last time that someone took a good, hard look at your sales process? Most times, there are gaps. And not ones that are explicit, it's in the smallest transition people can fall through the cracks. Below is a complete sales funnel that leaves no stone unturned. The benefit? A lead is told where to go and what to do next, and if they stall, there's a comms plan that will help them get to the next best step—no matter what. Want someone to look at your own, absolutely free? Schedule a call here: https://lnkd.in/em3RZmpA

Is your marketing funnel clashing with your sales process? Before writing a marketing funnel, my friend Brian Schindler creates this roadmap to pinpoint gaps and align both engines so that marketing actually leads to sales. If you could use a bird's eye view like this, I can't recommend Brian enough.

If I told you asking 30% more questions Will skyrocket your sales performance Would you stop taking about features for five minutes? Forget the standard model of “open” and “closed” questions. Whoever came up with that never talked to humans, It stops you thinking about using questions To creatively shape conversations. How you use questions determines whether You are top flight or average at selling. The questions you ask help your customers More than the answers you provide. Because the answers are theirs. What do you think about that? I write about enterprise selling WYAD (What You Actually Do) Everyday ————————————— House of Sales Learn.Sell.Grow. ————————————— PS: Do you still think closed questions work, yes or no?

If I told you asking 30% more questions Will skyrocket your sales performance Would you stop taking about features for five minutes? Forget the standard model of “open” and “closed” questions. Whoever came up with that never talked to humans, It stops you thinking about using questions To creatively shape conversations. How you use questions determines whether You are top flight or average at selling. The questions you ask help your customers More than the answers you provide. Because the answers are theirs. What do you think about that? I write about enterprise selling WYAD (What You Actually Do) Everyday ————————————— House of Sales Learn.Sell.Grow. ————————————— PS: Do you still think closed questions work, yes or no?