Trigify.io reposted this
The 4 part process to Increasing meetings from your webinars... (Every Webinar Has a Funnel) The common process = Quick marketing effort, chatting to an interesting panelist and giving a discount code at the end. THIS IS WRONG - We have set about improving it like this 🚨 You need to think about it in these 4 ways like a funnel: 1. Webinar Registration (Getting people to sign up) 2. Attendance (Getting the people signed up to attend) 3. Retention (Getting the people who attend to stay) 4. Meeting/New customers (Getting people who stay to convert) Each stage of the funnel has a different goal, meaning different messaging and tactics need to be applied. For example - let's say you have an average of 100 registrants on webinars and aim to increase 5% across the board. Registered (100 people) --> 105 People registered 50% Attendance rate (50 people)--> 55% (58 People) 60% Retention rate. (30 people)--> 65% (38 People) 10% Conversion rate (3 people)--> 15% (6 People) The number of final conversions rises from 3 to 6 customers, representing a 100% increase in conversions. If you solely focused on increasing the number of registrants by 15% (without improving the other funnel stages), the final number of conversions only goes from 3 to 4 customers, a 33.3% increase in conversions. Now apply this funnel at scale and you can dream of the results ;)