SuperUrbanity’s Post

Madeline List provides an insightful overview of the #Phocuswright Europe 2024 #sustainabletravel session on balancing culture and the economy, joined by experts Sally Davey, Mateu Hernandez Maluquer and Shannon Guihan. Read Madeline's key takeaways & watch the full Center Stage session on our #YouTube channel now ⤵ #tourism #sustainability #travelresearch #travelindustry

Has European Tourism Reached a Breaking Point? This summer, European hotspots faced overcrowding, heat waves, and resident backlash as international arrivals surged past 2019 levels. So, what’s next? Gavin Eccles highlights the need for a new, #sustainable approach to #tourism, leveraging tech solutions and #AI tools to: - Encourage travelers to explore lesser-known destinations. - Use apps like Florence’s “Feel Florence“ to manage crowds in real time. - Implement dynamic pricing and gamification to spread visitors across times and locations. By embracing innovative strategies, the industry can reduce the strain on popular spots, support local communities, and create a better experience for everyone. It’s time to rethink how we travel. Read full Article: https://swki.me/mC1QWyFS #Overtourism #SustainableTravel #AiinTourism #BAEVentures

This was such a fantastic lineup for a #sustainabletravel discussion I moderated at Phocuswright Europe. It focused heavily on finding a balance between high economic yields from tourism and livability for locals (not an issue we'll solve overnight, but one our leaders are thinking critically about). I am also proud to announce that this helped me accomplish my super secret goal of reducing the degrees of connection between myself and Prince Harry. Top takeaways from each panelist: - Sally Davey of Travalyst: Embracing the pillars of good communication is absolutely fundamental, or tourists will not understand the broader impact of their choices. - Mateu Hernandez Maluquer of Consorci de Turisme de Barcelona: Marketers need to encourage travelers to see their choices as investments, with all the mindfulness (and care for a product) that investments entail. We live in a world where people put more research into buying a $1000 iPhone than where they go with their $1000 plane ticket. - Shannon Guihan of the The Travel Corporation: Tourism isn't meant to just "happen" to a place. Managers and stakeholders need to co-create their model -- and they will see early warning signs of issues and opportunities to correct in more collaborative environments. https://lnkd.in/ePWXAWPT

Leave it to the experts! 360info approach on the overtourism phenomenon.

How algorithms create mass tourism hot spots. It’s been a while since I was a media student, back when we consumed content passively and in more linear ways. Today, everything is driven by algorithms. They don’t just show us trends, they create them. A viral post, a stunning beach, and suddenly, the destination is overwhelmed. It’s no longer about the place; it’s about the attention. The more engagement a location gets, the more it’s amplified. But what happens when the algorithm keeps pushing the same destinations? The pressure builds. Locals struggle with overcrowding, and the experience of the place is diluted. Meanwhile, travelers chase after the next viral spot, only to find that they’re following a path everyone else is already on. They forget to look for alternatives, for the quiet corners that still offer something real. In the end, they may never find it, the journey that’s truly different. Because they’re too busy chasing what’s already been found. Article in comments #tourism #tourismindustry #travel #travelindustry #traveltech

Travel trends for 2025 are in, and the shift is clear: People are choosing slower, more meaningful ways to explore the world. Reports show a rising interest in discovering hidden spots and really connecting with local culture. At Habiqo Home Swap, we’re seeing this come to life every day. Members aren’t just swapping homes—they’re changing routines, uncovering hidden treasures, and making memories that stick with them. Home swapping is such a natural fit for this shift toward slower, more intentional travel. It’s not just about the destination—it’s about how you experience it. Have you thought about slowing down and traveling differently this year? Share your thoughts in the comments! #slowtravel #traveltrends2025 #homeexchange #meaningfultravel #liveLikealocal #hiddengems #sustainabletravel #travelcommunity #homeswapping #offThebeatenpath #digitalnomads

🌍✨ Happy World Tourism Day! ✨🌍 At Smart Byte Labs, we proudly embrace this year’s theme: “Tourism and Peace.” In a world that thrives on connections, technology plays a crucial role in promoting understanding among cultures. Here’s how we believe IT can enhance tourism while fostering peace: Cultural Exchange: Our digital solutions facilitate seamless communication, allowing travelers to connect with local communities and appreciate diverse cultures. Sustainable Practices: We support the tourism industry in implementing tech-driven sustainability initiatives, ensuring that travel benefits both people and the planet. Enhanced Experiences: By leveraging data analytics and personalized recommendations, we help travel companies create meaningful and enriching journeys that resonate with travelers. This World Tourism Day, let’s celebrate how technology can bridge divides, promote respect, and inspire a more peaceful world through travel. Join us in the conversation! How do you think technology can enhance peace in tourism? Share your thoughts! 💬👇 #WorldTourismDay #TourismAndPeace #SmartByteLabs #SustainableTravel #CulturalUnderstanding #InnovationInTravel

A few years ago, I had a conversation with a local guide in a small town that forever changed my perspective on tourism. They told me: "When visitors come here, they’re not just seeing our landmarks—they’re stepping into our story. If we tell it right, they leave as ambassadors for our home." That stuck with me. As someone who works with destinations worldwide, from bustling cities to hidden gems, I’ve come to realize that the heart of tourism isn’t marketing. It’s connection. 💡 But here’s the challenge: How do we preserve that authenticity in a world increasingly driven by digital transformation? This is where innovation steps in—not to replace the human touch, but to enhance it. Imagine: AI that curates personalized journeys, tailored to a traveler’s dreams. Virtual tools that allow people to “try before they fly,” building excitement for their adventure. Data that helps communities grow tourism sustainably, ensuring the stories of tomorrow are even richer than today. 🚀 At Passporter, we’re working with over 80 destinations to make this vision a reality. But we know we can’t do it alone. To my incredible LinkedIn network: 📌 What’s one game-changing idea you believe will shape the future of tourism? 📌 How do you see your destination or organization adapting to meet the evolving needs of travelers? Let’s start a conversation that inspires change, sparks collaboration, and showcases the incredible work happening in this space. 🌟 And if you’re curious about the tools and strategies driving tourism innovation, send me a message—I’d love to share insights. Together, let’s reimagine the way the world travels. 🌍✈️ #Tourism #Innovation #SustainableTravel #DestinationMarketing #FutureOfTravel

Don't lose heart! 🌟 The right tech can take time but transforms tourism operations. Not every tool fits all, as each biz is unique. 🛠️ Innovate, minimize costs, and let's grow together! 🚀 Contact us at Climax Consulting Services. #TourismTech #EfficientSolutions #GrowthMindset #TourismInsights #BusinessGrowth #ClimaxConsultingFZCO #InformationTechnology #GlobalConsulting

🌍 Transforming Destinations with Data: Lessons from Smart Cities🏙️ In today’s evolving tourism landscape, measuring impact is key to developing smarter, more resilient destinations. Just like how smart cities leverage data to enhance urban living—think efficient transport, reduced emissions, and better public services—the tourism sector can use similar tools for progress. The EU Tourism Dashboard is a game-changer. It provides real-time data and insights, helping decision-makers steer green transitions and digital innovation while fostering on socio-economic conditions . This is no different from how the tech industry uses data to drive innovation—think of how companies like Tesla use data to revolutionize transportation. By harnessing data-driven insights, tourism destinations across Europe can ensure sustainable growth, create better experiences for visitors, and improve quality of life for local communities. #SmartTourism #DataDrivenInnovation #SustainableDestinations #SmartCities #DigitalTransformation