Suzie Walker Executive Search’s Post

"WHY CMOS ARE AN ENDANGERED SPECIES - AND HOW THEY CAN SURVIVE" shouts the headline. And the perennial debate is back. My go-to will always be Spencer Stuart because they have the data and the nuance to knock this one on the head, because the CMO isn't going anywhere. [From their May 2023 report]: "Shorter tenure.....is often a sign of success and elevation to other roles. In the consumer-heavy top 100 advertisers group, for example, nearly 30 percent of CMOs were new in their jobs in 2022 — with a tenure of 12 months or less — compared with only 18 percent of Fortune 500 CMOs. CMOs of these consumer and retail-driven businesses are typically on a journey to more senior roles. Our research finds that 77 percent of exiting CMOs in the top 100 list go on to “bigger and better” roles, including general management positions and CMO roles at larger companies. By comparison, the CMO role of companies in the Fortune 500 is often a final destination in a career". Anyhoo - would love your thoughts just in case I am wrong. https://lnkd.in/eMTdh3tv

🚀 It's here! 🚀 VaynerMedia Consulting is launching across the whole Asia Pacific region, making us more accessible than ever before. 5 years into our APAC journey and the positive response to our model has been overwhelming 💜. To allow more marketers and business leaders to access methods to drive growth, we've established a suite of Consulting products that promise to drive rapid acceleration in specific areas. If you need help, want a chat, or just fancy a cup of tea, then give Shrey Khetarpal a call. Excited for this next phase of our expansion across the region. Kaylen McNamara Gary Vaynerchuk #VaynerMediaConsulting #MarketingForTheNow #Advertising

Our newly appointed CEO, Kuba Kossut, has been featured in the latest Performance Marketing World people moves roundup! Congratulations to all the newly appointed leaders, including Jenny Bullis at dentsu, Mayumi Tatsuta at Jellyfish, and Tim Collier at Scope3. We're thrilled to see such dynamic changes in the digital marketing landscape! Read more about these impressive moves in this article: https://bit.ly/3yGqocg #CEO #Marketing #DigitalTransformation #AdTech #Adlook

We’re honored to welcome seasoned executive Elizabeth Jackson to Collage Group as Chief Marketing Officer! As our first Chief Marketing Officer, she will oversee our marketing strategy, brand management, advertising, promotion, as well as leading strategy for transformative growth and profitability. Elizabeth brings more than 30 years of experience in marketing, strategy, insights, and new product innovation. She began her career in marketing at Procter & Gamble and Campbell Soup Company and has played an integral role in developing and advancing marketing strategies for iconic clients, such as Church & Dwight, Dunkin Brands, Energizer, Gillette, Playtex, Timex, and VF Corporation. A highly skilled business leader and entrepreneur, Elizabeth brings a passion for research, data, and insights, as well as expertise in brand-building, lead generation, and expansion into new verticals—a pillar in fueling the growth journey as we support America’s leading brands in their path to achieving cultural fluency. Learn more in our press release and join us in welcoming Elizabeth to the team! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

Exciting news from the advertising industry as Dentsu, the marketing giant, elevates industry stalwarts Abbey Klaassen and Phil Gaughran. A transformative move that brings into focus Dentsu's formidable global strategy. With Klaassen’s vast experience in business strategy and analytics and Gaughran's proven success in spearheading high-profile deals, Dentsu betters its globalization bid. It’s remarkable how Dentsu leverages human capital, fostering innovation, and scaling its global footprint. This development testifies to the power of experienced leadership in driving business growth and international expansion. Let's watch closely as Dentsu prepares to dominate the global advertising landscape with Klaassen and Gaughran at the helm. In the end, it’s all about innovative leaders shaping a new world order in the marketing industry. Keep an eye on this space for more updates! #Dentsu #Marketing #GlobalStrategy #Leadership #Innovation

What an amazing list of the top marketing leaders in 2024! I highly recommend checking this out and reaching out to these folks for all your marketing needs.

Thrilled to observe how esteemed brands such as H&R Block leverage technology for transformation under commendable leaders like Jill Cress - their Chief Marketing Officer. In our rapidly changing digital landscape, it's crucial to adapt swiftly and effectively, a feat which H&R Block has competently achieved under Cress's leadership. She propelled the company's expansion of online tax filing capabilities, a customer-centric move which not only enhances reach but also the user experience. Bringing H&R Block into the social age, Cress robustly promoted a shift from traditional to hybrid marketing models. Under her guidance, the development of compelling content targeted towards digitally-inclined consumers was an innovative stride. Moreover, making the most of data analytics to gain deeper consumer insights is yet another of her astute decisions. This allows H&R Block to precisely target their marketing strategies, further enhancing customer satisfaction. Jill’s initiation of an e-sports initiative to connect with young, tech-savvy audiences showcases her forward-thinking approach. Her conviction lies in an organization-wide embrace of the digital age, prompting efforts to boost digital literacy among all H&R Block employees. H&R Block, under Cress's leadership, embodies a roadmap for companies to leverage digital advancements, prosper amidst disruption, whilst retaining a robust focus on customer satisfaction. They are a true testament to how core values can coexist with digital transformation. #DigitalMarketing #Technology #Innovation #Leadership

Becoming a thought leader can position you - and your brand - as a recognized industry powerhouse. Thought leadership means you're the one people turn to for insights in your industry. It's about being useful, consistent, and genuinely making an impact with what you know. It is no easy feat, though. It's about: - Understanding your audience's pain points - Transforming expertise into influence - Leveraging actual influence - Creating stellar content - Strategic positioning - Consistency - Consistency - Consistency Thought leadership shouldn't be an afterthought, even though it's not immediately quantifiable like your paid campaigns. Just like many other organic marketing activities, I urge you to prioritize thought leadership along with your paid activities as a unified business strategy. Why? Because its value in building lasting credibility is unmatched. Integrate it as a cornerstone of your overall strategy to solidify your place in the market. #thoughtleadership #organicmarketing #b2bmarketing #thoughtleader

🚀 Seeking nominations for rising stars of brand marketing! 🚀 Business Insider is on the lookout for up-and-coming brand marketers with the potential to lead the industry. If you know someone making waves in modern-day marketing challenges, innovative campaigns, and data-driven strategies, nominate them by January 22. Let's recognize the future leaders shaping the world of brand marketing! #BrandMarketing #RisingStars #IndustryLeaders #BusinessInsider #MarketingInnovation

Awesome end to the week...thanks The Drum. Our co-founder Diana Ellis-Hill talks to The Drum about how she sees the role of CMOs changing and how it's impacting the way they operate and develop services for the future. “Our role as an agency is to lend expertise in our specialism in creative, production and culture to CMOs, so they can feel reassured and reduce their workload. As consumers demand that brands demonstrate a clear commitment to social and environmental causes, we ensure that not only our creative messaging for our clients integrate diverse perspectives, but that our own practices do too. CMOs will rely on agencies to keep them at the forefront of an increasing number of changeable responsibilities, so agencies will need to build curious and agile teams capable of navigating uncertainty with creative solutions.” Megan Price Kitty Hennessy Claire Long Mel Klapp Tori Campbell-Eldridge Meg Burden Katie Halliday-Dillon Tanya Singh Alexander White Trak Ellis-Hill Be The Fox