Suziria Group’s Post

Have you heard? Our new brand and website are now live and turning heads! Discover the secrets of our new logo and get the inside story on our brand in this month’s blog article.

🌍 Design is not just about aesthetics; it’s about telling a story. ✨ I recently had the pleasure of creating a logo for "Global Dynamics," a company committed to fostering international collaborations. This project taught me the importance of a logo's role in communication. Here’s what I learned: Simplicity is Key: A clean design can speak volumes, conveying the essence of a brand instantly. Color Matters: Colors evoke emotions and associations. Choosing the right palette can strengthen brand identity. Cultural Sensitivity: In a global context, understanding cultural nuances can make or break a design. Reflecting on this project, I realized that a logo isn't just a pretty picture; it’s the first impression and a beacon for future connections. What’s an experience that reshaped your understanding of branding or design? I’d love to hear your stories! 💬👇 #LogoDesign #Branding #GlobalDynamics #DesignThinking #CreativeCommunity #Networking

We often see predictions about design trends on LinkedIn, YouTube, and various blogs. While it’s fun to explore and experiment with new styles and visuals, I’ve noticed a new unexpected trend in the design world. The trend? Presentation A few years ago, mockups were all the rage. Everything needed to be in a mockup. While mockups still play a vital role, the game has evolved. Case studies and portfolios evolved to incorporate small motion graphics to showcase designs—whether it's a little logo gif or detailed concept presentations, motion was seen everywhere. But now a new trend is emerging which is… Bento Box Design This trend involves displaying all your work on one page in smaller grid-like boxes (just like a bento box in Japanese culture). It’s a neat and structured way to capture the mood of a brand in a single page—unlike a moodboard, which can be cluttered and collage-like. I personally love the bento box trend! It provides a clean, organized look to your design work. I’m planning to present my next project in this style. Have you tried the Bento Box trend yet? I’d love to hear your thoughts and see your designs! PS. heck out this awesome website that has curated bento grid branding for various well-known brands: https://lnkd.in/gu4kZrjc ✨ **Let's explore the new and exciting things happening in the design world!**✨ #GraphicDesign #DesignTrends #BentoBoxDesign #CreativeProcess #DesignInspiration #Portfolio #DesignCommunity

Is it just me or is this logo slightly off? 🤔 As the Paris 2024 Olympics kicks off this week, this logo takes centre stage. I have looked into the rationale behind it (see link in the comments), but it feels like the logo-mark doesn't hit the right note. Other than geeky designers like me, most people won't read the rationale and watch the presentation videos, but they will judge the logo, as we saw with the infamous London 2012 brand. So, without the rationale, does the logo-mark work? #design #brand #agencies #logos #visualidentity

Introducing the Rebranding of SHEMAX Next-Level Service! We have updated our logo, slogan, brand symbol, positioning, visual identity, key style elements, and product packaging. Our goal is to raise standards and infuse deep meaning into every aspect of our brand. The slogan "Next-Level Service" reflects the company's philosophy. SHEMAX helps professionals achieve a new level of service while continuously evolving—from relocating during the war to launching new products and expanding sales in the U.S. The updated logo reflects our leadership in the premium segment, and the brand’s style has evolved into aesthetic minimalism, where simplicity meets high quality. The brand symbol—a graphic representation of the idea of moving to the next level—is built on elements of the logo. The signature colors remain unchanged, reflecting the company’s core values: luxury, health, and a focus on what matters. Here’s what’s ahead by the end of this year: - New design for all dust collectors - New packaging design - New visual communication style - New website design - New products and expanded range The rebranding was carried out in collaboration with one of Ukraine's top marketing agencies, Andriy Fedoriv over the past six months. And this is just the beginning! By the end of the year, expect new product designs, a redesigned website and packaging, as well as an expanded product range from SHEMAX. SHEMAX - next level service!

Something new is coming 😎 10 years is a long journey, especially when it comes to technology. Our brand has evolved over the last decade and now is the perfect time to unveil our fresh brand identity. Take a sneak peek of our larger rebranding, that will be revealed in the coming weeks. #exeon #rebranding #innovation

InnoForge brand identity logo design Concept: "Inno" stands for innovation, and "Forge" symbolizes creation. This name conveys the idea of forging new paths in technology, appealing to the German value of innovation.

𝟯𝟱 𝘆𝗲𝗮𝗿𝘀 𝗡𝗢𝗙𝗙𝗭 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀: 𝗔 𝗯𝗿𝗶𝗲𝗳 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗹𝗼𝗴𝗼 🕰️ 𝗧𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴𝘀: To be honest, the passionate engineer Wilfried Noffz did not see the need for a logo after starting his own business - and above all, he did not find the time for it. It was only on the way to an important customer that he remembered a friend's repeated speech about the importance of a logo for brand recognition. Wilfried Noffz was inspired by the three arrows of the NOKIA logo at the time. From then on, the three arrows with their symbol of striving upwards formed the basis for our brand identity. 🔄 𝗙𝗶𝗿𝘀𝘁 𝗿𝗲𝘃𝗶𝘀𝗶𝗼𝗻𝘀: Years later, an agency was tasked with revising the logo. The honeycomb, still familiar today, was added. It forms a compact and elegant frame for the three modernized arrows. Since then, the honeycomb has been the most important design element of our brand. 🚀 𝗠𝗼𝗱𝗲𝗿𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Today we proudly present our current logo, which is modern and future-oriented while respecting our roots. It embodies our commitment to innovation and excellence. #LogoEvolution #CorporateIdentity #CompanyHistory #Design #Innovation

🌟We are delighted to unveil the brand new visual identity of EU-JAMRAI 𝗪𝗵𝘆 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗴𝗲? We wanted to show that we are back with a new look, but preserving the logo’s core elements we are already known for. Our refreshed logo presents a more modern aesthetic and a more balanced composition. This seeks to highlight the new identity’s modernity and versatility, ensuring a fresh and dynamic image. 𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘄?  𝗠𝗼𝗱𝗲𝗿𝗻 𝗟𝗼𝗴𝗼: The new layout of the text makes the acronym and its relation to the European Union more visible.  𝗩𝗶𝗯𝗿𝗮𝗻𝘁 𝗖𝗼𝗹𝗼𝗿 𝗣𝗮𝗹𝗲𝘁𝘁𝗲: The colour gradient has been replaced with more modern and adaptable colors, while preserving the original brand color palette. The new main color is a vibrant blue that conveys light and optimism.  𝗨𝗽𝗱𝗮𝘁𝗲𝗱 𝗧𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆: Clean and contemporary, makes it very attractive, friendly, and up-to-date.    𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗩𝗶𝘀𝘂𝗮𝗹 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀: Consistent and cohesive design elements that unify our digital and print materials. 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂? The new visual identity ensures clearer, more engaging, and effective communication of EU-JAMRAI mission to diverse audiences across Europe and beyond. Whether you are a healthcare professional, policymaker, or active citizen, the Joint Action is committed to providing you with visually appealing and easily accessible resources and information. 𝗔 𝗻𝗲𝘄 𝗰𝗵𝗮𝗽𝘁𝗲𝗿 𝗳𝗼𝗿 𝗘𝗨-𝗝𝗔𝗠𝗥𝗔𝗜 This is not just a rebrand; it’s a renewed promise. A promise to continue our commitment to reduce antimicrobial resistance and healthcare-associated infections with the same dedication, but with a fresh perspective and enhanced tools. We invite you to explore our new look on 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 (https://lnkd.in/dXqfFERU).

"Don't touch our logo." No problem. As long as we don't see any substantive or technical issues with that logo, we gladly seize the opportunity to show that branding is so much more than a logo. Our added value here was unifying a complex and fragmented brand identity into a clear and coherent visual system across all different channels and media. Check out our full branding case (link in first comment). Thanks to the collaborative thinkers at BRUZZ - Vlaams-Brusselse Media: Ineke Le Compte, Thomas Van Campenhout, Heleen Rodiers and Dirk De Clippeleir.   #bruzz #bruzzbe #bruzzice #bruzzket #today #todayagency #branding #rebranding #brandingagency #design #brandstrategy #visualidentity