Sweta Govani 🧩’s Post

Happy Friday and beginning of May! As I have been doing all year I spent time today reflecting on the month of April and wrote down my intentions for May. During my reflection two words stood out: Clarity & Focus. The first of clarity stood out because I spend time with the formal definition. Clarity: the quality of being coherent and intelligible. Being clear is a common area of feedback we give to folks, address in putting together slide decks, and overall strive for when communicating with our teams. With the definition in front of me I reflected on how it manifests as a quality. Not just a skill or tactic but a quality. In May I strive to be clear. To bring the quality of clarity into my communications, actions, and overall behavior. Let me know 👇 how you bring clarity into your day to day actions. The second is focus. With a close relationship to clarity - focus is often thrown out this time of year. We are now far enough away from the beginning of the year when we set focused strategies for ourselves and team. But as each month passes I find we drift from those focused strategies in favor of urgent and sugar-rush filled problems. Putting together slides for my upcoming presentation at LearnUpon's Connect event I found myself going back this quote "Start-Ups & early-stage programs don’t starve, they drown." In May I want to reset for myself and the team to ensure we are focused. As HubSpot's leader Jon Dick often shares "fortune favors the focused". Staying focused is more important than ever as turn towards the middle part of the year. Check-in with yourself and your teams. Are you drowning? Have you lost focused? What can you do to get back on track before the 2nd half of the year. #clarity #focus #customereducation #monthlyreflections

We had a #lightbulb moment at #REWSummit when we were showcasing all of the things we've built recently and what was coming out next. Customers were BLOWN AWAY by all these features that they "already had"..... but here's the thing.  Many of them had no idea a bunch of this stuff even existed! One of the great conversations where this hit home was with our CEO, Morgan Carey’s great friend and 15+ year Real Estate Webmasters customer, Rick Turner. He said: "I do get the blast emails on new stuff, but I have to be honest, I'm super busy and I can't always tell what's a promotion, and what's education and sometimes I just get busy and don't read your stuff. It would be great if my account manager could make sure if something was new and import that they reached out a couple of times (in a couple of ways) to ensure I see this stuff. It's great stuff, I just don't see it all the time, and even when I do, I'm not always sure what I'm looking at." (We’re paraphrasing, but we don't think Rick will mind). That was an accountability moment for us. We have to do more to reach our customers on education. Bottom line. We build SO MUCH cool stuff, and while there is always a blog post, forum post and blast email with every feature release, there is often only 1 of each and if a customer misses it, they miss it. Shame on us! So we're going to fix it! Here's how we're going to start: We're calling it the "Summer Of Innovation".  2 Webinars every single week - live, hosted by experts on the product, and key members of our various teams (Starting with Morgan on July 2 and 4th). They will all be recorded, and put in the academy, but for customers who show up live, we can get into specific examples and really dive deep on best practices. They will be short and hyper focused (best practices and setup for REW deals, how to calculate and track ROI using sources, holding your agents accountable using REW Insights) etc. We hope you can join us for these webinars, we're planning on putting our best into making sure you know exactly how to get the most out of our products (AND.... have a heads up about what's coming on the roadmap). The first webinars are booked - We’re going to post and pin the first one for July 2nd as the first comment: Hope you sign up!

🚀 #VanityMetric Disclaimer: I've just realized I've got more than 5,000 followers. It's amazing, not to say even kind of weird, to think thousands of people accepted to follow or connect with me. 🙏 I sincerely hope you think that my voice is interesting. I'm the first person to hate the noise and all the superficial and inaccurate content spammed on Linkedin every day. 🤝 The timing is great, though, as I wanted to announce the launch of one of my two new coaching services for next year: A product community of practice (CoP) I'll run and facilitate. I've recently surveyed and chatted with tens of product professionals, and 80% of them told me, "I'm part of a CoP, but it's not good enough," or "I'm not part of a product CoP, but I wish I could." Let's solve these pain points together! 💡 For a small monthly fee (that you should be able to expense with your company), you can enjoy the following: - Product coaching via email, Slack or WhatsApp. - 1 * weekly 1-hour group session to exchange and discuss your specific questions and challenges - 1 * weekly expert article just for the CoP members - 1 * bimonthly expert presentation by an external guest Onboarding is super easy. It's simply the paid plan of my newly started Subtack! Feel free to subscribe, by the way. There is new free content every week! https://lnkd.in/dmbFDztn

Wrapped up my first marketing Strategy Sprint this week. I'm SO excited to offer this new service. This is going to help so many small businesses + startups + consultants sift through the tangled mess that is marketing advice on the internet, and create a focused action plan that will *actually* move the needle on their goals. Our first beta client walked away with: 🔥 CLARITY on their overall marketing strategy and how they can reach their sales goals. 🔥 CLEAR ACTION PLAN for the next 90 days and for all of 2024 - all laid out in a spreadsheet ready to take action. 🔥 A LIST of 75+ potential partners and PR opportunities to start working. ... all for the BETA price of $1295. 👀 Sound like something you want in on? Reserve your strategy sprint today! → https://lnkd.in/gVKnEMCs P.S. There's only one left at $1295 before I bump the price!

Your program is getting your clients incredible results, they love your work. You're dreaming of growing it to have tens or maybe even hundreds of clients in your program one day. More lives transformed. You really value the personalised touch, it's whats created your success so far. You're proud to be hands on...in their dms checking in, sharing feedback via Loom and voice noting them on Voxer. Which means the idea of growing your revenue and your impact feels impossible because right now you're trying to scale 1:1... And you're not missing out on those lazy Sunday mornings with your kiddoes to do more client work!! So how are you supposed to scale this thing without burning out? I've got a brand new bootcamp coming this month that'll show you how to scale your impact, not your hours while keeping the human touch. Pop "bootcamp" below for more info

PMMs need to graduate from the kid's table. It was a post from Yi Lin Pei the other day that got me thinking (https://lnkd.in/gTZ9kq4v). In some orgs, PMM isn't brought in until code complete... It's time for PMM to be more than a launch sidekick. PMMs have the potential for serious collaboration with everyone in the product lifecycle, from day uno. And Yi's recommendations are spot on, especially for younger startups, where teams are may not be as built out and you're 1:1 with a PM.   However, when you've got full squads – PM, UX, Engineering, ProductOps etc – the context starts to change. PMM needs to take an angle, an approach where their support and insights are not as options to consider but as essentials to drive development from the inside, out. The first step to that seat at the table? It starts with opening lines of communication. 👉 Call a meeting with your partners. 👉 Be prepared with context and a structured agenda. 👉 Discuss (nicely) and get definitive about the roles/influences each team has in the product lifecycle. Above all -- Be considerate but don't overpromise. Go in with the goal of prioritizing  1 to 3 critical PMM inputs that can shape the product's core throughout its development. Dont forget about operationalizing those inputs, within the reality of whats possible.. Its just as important as getting everyone on the same page. Now, if you need a jumping off point for how to broach the subject with your partners - I have a Google Slides template that helps add definition – a real-world tool I've used, that you can adapt to your specific context. Interested? Slide into my DMs for the template. Thank you Yi Lin Pei for the inspo for this post! Also thank you to the person on Sharebird whom I adapted this from a few years ago (I wasn't able to track you down) ------- Repost, React, and Ring the 🛎️  in my profile - If you want to more thoughtful perspectives on B2B PMM-ing. #productmarketing #marketingstrategy #b2bmarketing #marketingoperations

Knotch is excited to be partnering with Optimizely to present #ProsandContent2024 in San Francisco on May 22nd. Here's Knotch CEO Anda G. and Optimizely CEO Alexander Atzberger talking about why you should attend. If you are a Digital Marketer who is using content to drive business results, then Pros & Content is built for you. You can request an invite here: https://lnkd.in/eUh8Qc-s #contentmarketing #contentstrategy #contentintelligence

Similar to how Ryan Gossling is probably feeling right now, I'm humbled to be featured on Sharebird's Top 100 Product Marketing Mentors List for 2024 alongside my favorite PMM Barbies & Kens at Atlassian, whom I get to learn from every day: Ashley Faus, Ben Rawnsley-Johnson, John Kinmonth, Daniel Kuperman. You can check out my product marketing tips here and join my AMA on stakeholder feedback tomorrow! #productmarketing

"Experimentation is the surest way to find out what works, not just for your own internal processes but for your customers" - Alex Atzberger, Optimizely CEO in his recent Fast Company article. If you're a CMO struggling to sell the value of experimentation to your C-suite peers, check out Alex's 3-step approach to making the case for a culture of experimentation: https://ow.ly/omCr50QT6qh

Join me in next week's hands-on #workshop! 🎥 Want to harness the power of video in your nurturing campaigns? Are you using LeadSquared? Then this hands-on workshop is for you! So excited to play host while Loren Ellison & Gary Thorup walk you through how easy it is to implement the MDT Personalized Video App AND better yet, show you how to set up the workflow needed to deploy them! 🤓 Who doesn't want to be shown how to improve, or upgrade rather, the nurturing campaigns responsible for engaging your potential students??? See you there! #HigherEdMarketing #VideoMarketing #EdTech #StudentEngagement #MarketingAutomation