SwiftStart ⚡️’s Post

Struggling to get your Amazon products noticed? With millions of competitors, visibility is key! Boost your sales and discoverability with Amazon Sponsored Products Advertising. Let Evantage help you unlock its full potential and take your business to the next level! Read it here: https://bit.ly/3TLE9OL #AmazonSellers #Ecommerce #SponsoredProducts #Advertising #amazonsellingtips #boostsales #blog #article #amazonlistingoptimization #amazonconsultancyservices #amazonspn #helpsellingonamazon #sellonamazon #amazonexperts #evantagestore

You need both! (If you want to grow sales) We've audited hundreds of brands over the last 6+ years There's a distinct pattern Most brands think rank = sales If I my products don't rank then I'm losing sales ...that's only half true Here's what we've found 👇 When a brand is ONLY focused on leveraging ads to rank products, they're products have good search page placement ...but they're all struggling with sales On the opposite end, brands who only focus on broader match types struggle to rank ...they don't have the market share In both cases the problem is TRAFFIC! A winning ad strategy has aggressive rank strategies AND lots of low-cost traffic strategies You both if you want to win in 2024 #Amazonadvertising #Amazon #PPC

Did you know that there's a smarter way to handle your campaign budgets? You can use budget rules to ensure that your high-performing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns don’t run out of budget. There are 2 types of budget rules to choose from: Schedule-based rules: Schedule budget increases for events like Prime Day or custom periods. Performance-based rules : Automatically boost budgets when campaigns meet performance thresholds like ACOS, CTR, and CVR. Harness the power of Budget Rules today! #amazonadvertising #amazonads #sponsoredproducts #sponsoredbrands #sponsoreddisplay #amazonmarketing #amazonppc #amazonfba #amazonseller #amazonsellers #ecommerceads #amazonsales #amazonbusiness

If you aren’t running deals for Prime Day, you should still prepare for the increase in traffic One easy way to do that is to reorganize your brand store homepage Feature the top sellers Not the products that are in the bottom tier of your catalog that you wish you could sell through You know consumers want your best selling products Make it easy on them to find and buy those products Below is a good example of how to properly merchandise a brand store homepage that we did for Earth Rated You can see how we prominently featured the best sellers close to the top of the page If you’re struggling to scale your content or ads, don’t hesitate to reach out to us #amazonsellers #amazonvendor #amazonadvertising

This is a very good call out by Jason Landro Even if you're not running Prime Day deals, being prepared for Prime Day is very important. Keep in mind that during Prime Day, traffic increases by an average of 40%. Therefore, being ready for the influx of traffic and capturing that audience is crucial. Here are a few ways you can capitalize on this increase without participating in Prime Day deals: Run any kind of discount if you can. It may not be a deal or a 20% discount that Prime Day-exclusive promotions require, but providing any discount can significantly boost your sales during those two days. Ensure you have sufficient stock of your top sellers. It's very simple. #amazonseller #amazonfba #amazonprimeday #amazonagency #amazonsellingtips

#PPCTIPOFTHEDAY. Strategic Bid Adjustment. Adjust bids based on the desired Ad position by ensuring the right balance between visibility and cost. #PPC ,#amazonfba #amazonadvertising #ppcadvertising #strategicmarketing #amazonppc

Not every ad target will (or should) be at your target ACoS I would argue if it is you're probably hurting your market share The trick is knowing where to invest #amazon #marketingagency #amazonfba #brandbuilding

Leverage! Everyone wants it, but few know where or how to find it. Here's how we do it 1) Find the products have the greatest sales impact in the account 2) Find the products have the greatest ad spend allocations 3) Analyze the ad efficiencies of the products with the most sales and spend. "Ad efficiencies" in plain English means answering the question "how are the ads performing?" - ACoS - Total ACoS - Ad Sale % - Product total conversion rate vs ad conversion rate Analyze these four things 👆 This is how we identify to the 𝘦𝘹𝘢𝘤𝘵 moves to increase sales profitably for our brands. #amazonfba #amazonadvertising #PPC #advertising

Make the most of Amazon's advertising solutions, such as Sponsored Products and Sponsored Brands. Our firm can help you optimise your ad campaigns for the best outcomes. . . . . . . . #Amazon #business #services #trending #dailyposts #USAToday #amazonseller #ecommerce #GoMassive #ecommercetips

Leveraging Sponsored Brands for Additional Profitable Sales We’ve been analyzing our advertising performance, and something intriguing came up. Our Sponsored Brands (SB) campaigns have been performing just as efficiently as our Sponsored Products (SP) campaigns, with both maintaining a similar ACoS (around 11%). For this account, our SB campaigns have been a powerful tool for generating additional profitable sales, especially when we target our competitors who we have a clear advantage over. We’ve seen the best results with our Headline Video ads. These ads target a select group of competitors where we have better listings, more reviews, and we’re priced about 10% higher. What’s been key to our success? Carefully managing our SB spend and focusing on high-quality video content that showcases our competitive edge. However, it’s crucial to be cautious—overspending can quickly erode profitability. How are your Sponsored Brands campaigns performing? #AmazonPPC #SponsoredBrands #Ecommerce #AmazonAdvertising #PPCStrategy