Swoop’s Post

Reposting this in hopes to get more visibility. I hear the job market is tough out there - but I’m finding, so is recruiting! I'm hopeful that someone will see this post and pass it around and there will be more people interested in this Product Marketing role. It appears that the Product Marketing role is a fairly new role within the marketing department. Oddly, there have been very few resumes submitted. Of course, there has to be a reason for that. Maybe people are not seeing the posting, which I'm hoping by reposting and encouraging to share will help get this in front of more people looking for a product marketing role. The reason I’m making this assumption of product marketing being a fairly new role within marketing is due to the resumes that are coming in. They either… >have nothing to do with marketing - ok, I get that people switch careers, but, add a cover letter to let the recruiter know and maybe a bit about why you want to step into a marketing career. >have a background in product development but no marketing - I can see the correlation, but this is not a product development role, nor is it a product management role. This is a product marketing role with a lot of writing, storytelling, positioning, messaging, market research, developing marketing campaigns.... >have zero product marketing experience - again, I think a digital campaign manager could make a good fit, but, it seems that those resumes are getting lost in the shuffle because there is nothing on the resume that matches the job description. A cover letter could also help with this switch from running paid ads to product marketing. With all of that said, I’m hoping another share of this role will create more interest and spread the word. I don’t think a cover letter is necessary in all situations, but if the resume doesn’t at least resemble the job description, I think it’s a good supporting document. I also understand there could be other variables as to why so few resumes have been submitted such as salary range (hoping this is in the range for the role!), location (would prefer the person to be in or near Denver, CO), or even industry (That is what it is! And it's pretty cool!). Let me know if I’m missing the boat on this. Looking forward to growing this amazing team!

Product Marketing Manager, REMOTE

Director of Product Marketing In-Person - New York City, NY ⚠️ Attention A-Players: 🚨 Stop! Before you hit that apply button, heed this crucial advice. 🚫 "Spray and pray" tactics won't cut it here. 🛑 Most rejections stem from overlooking key details like location or years of experience. 🌪️ Dive deep into the job description. Match every essential and desired qualification. 📝 Your resume should be a tailored suit, not a one-size-fits-all outfit. ⚔️ Precision matters. Failure to align may result in the swift rejection of your application. ⏳ Show us your dedication to detail, akin to a master swordsman's precision. 🥋 I eagerly await the chance to witness your excellence in action! 🌟 https://lnkd.in/gRFUB83z

Director of Product Marketing In-Person - New York City, NY ⚠️ Attention A-Players: 🚨 Stop! Before you hit that apply button, heed this crucial advice. 🚫 "Spray and pray" tactics won't cut it here. 🛑 Most rejections stem from overlooking key details like location or years of experience. 🌪️ Dive deep into the job description. Match every essential and desired qualification. 📝 Your resume should be a tailored suit, not a one-size-fits-all outfit. ⚔️ Precision matters. Failure to align may result in the swift rejection of your application. ⏳ Show us your dedication to detail, akin to a master swordsman's precision. 🥋 I eagerly await the chance to witness your excellence in action! 🌟 https://lnkd.in/gRFUB83z

Don't make the mistake of hiring Product Marketing Managers... ...solely for the sake of filling content, project, or marketing roles. #ProductMarketing is about TACTICS, STRATEGY, and VISION. If you need a different skill set, that's fantastic! But it's crucial to understand the essence of product marketing before crafting a job description. Product Marketing Managers should be actively involved in shaping the strategy and vision of the products they work on. #ProductMarketing #Marketing

✅ Cool brand ✅ Great gig for performance marketers (SEM, shopping etc.) ✅ Great way to learn from Max on traditional MMM techniques and evaluation

#hiring Director-Product Marketing, Atlanta, United States, fulltime #jobs #jobseekers #careers #Atlantajobs #Georgiajobs #SalesMarketing Apply: https://lnkd.in/gP7Edp2S DescriptionAbout the Role: The Director of Product Marketing for Kinetic is responsible for developing the communications strategy for Kinetic innovations and executing strategic product marketing initiatives to drive the success of Kinetic's products and services. This role involves a combination of product management, marketing, and leadership skills to effectively position and promote products in the market. What You'll Do: Work closely with the product teams to co-develop Kinetic's residential innovation roadmap based on commercial readiness, consumer feedback, and Windstream strategies. Collaborate with cross-functional teams, including product management, consumer insights, sales, creative, and agency teams to define and refine the product's value proposition, target market, and positioning. Develop a deep understanding of customer needs and market trends to drive product strategy. Lead the development of comprehensive go-to-market strategies for new product launches and updates. Develop marketing plans, pricing strategies, and positioning to ensure successful product launches and market penetration. Conduct market research to identify market trends, competitive landscape, and customer insights. Use this data to inform product decisions and identify opportunities for growth. Develop compelling product messaging and create marketing content, including sales collateral, website content, case studies, and presentations, to effectively communicate the product's value proposition to customers and sales teams. Collaborate with the sales team to provide the necessary tools and resources to support the sales process effectively. This may include sales training, product demonstrations, and competitive analysis. Develop and execute multi-channel marketing campaigns to generate demand and drive product adoption. Monitor campaign performance and adjust strategies as needed. Plan and execute successful product launch to ensure maximum visibility and impact in the market. Work closely with cross-functional teams to coordinate launch activities. Continuously monitor market trends, customer needs, and competitor activities to adjust product positioning and strategies as necessary. Define and track key performance indicators

Were you part of a recent #layoff, were #laidoff, and are a #jobseeker #opentowork #openforwork never fear! There are lots of #hotjobs available!! Check out this new #jobposting with LaSalle Network! I can help you navigate your search with my 20 years of experience in the industry and as a #resumewriter. I can prepare a strong ATS friendly resume to get you results and get you back to work QUICKLY! There is a lot more competition with the recent #layoffs, so it’s even more important you stand out from the competition, and you have a proven job search strategy. How I can help you: • Customized resume preparation- taking the time to thoroughly understand your expertise, not just providing a basic questionnaire or mass-produced “cookie-cutter” resume template. • LinkedIn profile preparation/optimization. • Job search coaching to walk you step-by-step through the process so you aren’t aimlessly applying to jobs and not getting responses. • Freelance Recruiter with a vast network of hiring manager/recruiter contacts to connect you to. 12 of my clients have accepted offers in 2024, 106 accepted offers for new jobs in 2023, 124 in 2021 and 112 in 2022! One obtained a $70K increase in her previous salary, one DOUBLED his salary, one a $50K increase, one a $55K increase and another a $35K increase! Visit my 120+ LinkedIn recommendations of success stories. Two recent client’s success stories: “I went from constant rejection to averaging 6 interviews a week almost overnight.” “I wanted to thank you for all of your help and assistance in this process. I am going on to start my dream job thanks to you and your guidance. I wouldn't have gotten my foot in the door without your reach and connections. Again thank you so much for everything you have done for me and for others. I am blessed to have come across you in this vast network of people." Please take advantage of my FREE RESUME REVIEW offer on my website. https://lnkd.in/g-4bcFV “Remember you only get one chance to make a first impression, make it a Professional Impression!!”   #careercoach #resumewriter #ono #nowhiring #gethired

Stax is looking for a Product Marketing Manager. Are you noticing the pattern it’s the same types of companies that are hiring product managers over and over again that are looking for the same types of experience. This should be a clue as to where the market is headed and why you may or may not getting any traction on your product manager job hunt. You can see the data on my LinkedIn feed. The majority (not all) of these product manager roles are in the following niches: Digital Payments Healthcare or Health Tech E-commerce Data Privacy  Cybersecurity Growth AI Product Strategy and Roadmap Recently Funded Startup of First PM Hire (💰💰💰) Automotive Product Leader (ie Head or Director of Product Management) I have a resume template for each type of product manager role in Skool! https://lnkd.in/gtQjCfUH See you in Skool.  https://lnkd.in/gtQjCfUH Don’t be late to Skool.  https://lnkd.in/gtQjCfUH PS Are you curious how my team is able to get to these roles as fast as we do? You can find out the hack in Skool! https://lnkd.in/gtQjCfUH Don’t be late to Skool! https://lnkd.in/gtQjCfUH #productmanagement #productmanagementcareers #productmanagementjobs #speedtolead

If you want to work for one of the best humans in the industry check out the roles below with Ryan Nelsen.